Senior Content Strategist, Technology

📌 Core Information

🔹 Job Title: Senior Content Strategist, Technology

🔹 Company: Informa Group Plc.

🔹 Location: Washington, D.C. (with remote/hybrid options)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 5, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: Hybrid (with options to work from Washington, D.C., Portland, OR, Newton, MA, or New York City)

🚀 Job Overview

Key aspects of this role include:

• Developing and overseeing content strategy for Industry Dive's content marketing line of business, studioID.
• Managing and advancing clients' content marketing programs, primarily in cybersecurity, the CIO role, and related subjects.
• Collaborating with cross-functional teams to deliver operational metrics and overall business results to assigned clients.
• Acting as the primary point of contact for clients, managing requests, and resolving escalated issues.
• Pitching original content topics, managing editorial calendars, and overseeing the editorial process within Welcome content marketing platform.

ASSUMPTION: This role requires a strong understanding of content marketing principles, editorial processes, and technology subjects. Excellent communication skills and the ability to manage multiple projects are essential for success in this position.

📋 Key Responsibilities

✅ Own the successful delivery of content services, including projects such as playbooks, promoted stories, webinars, and surveys from inception to completion.

✅ Gain a deep understanding of clients' marketing goals and manage their budgets, assessing risks and opportunities.

✅ Lead marketing strategy workshops and quarterly business reviews, develop customer roadmaps, and promote expansion of services.

✅ Manage freelance writers and editors, and track client budgets.

✅ Collaborate closely with fellow strategists, the program management team, and the content director to manage client expectations and resolve escalated client issues.

ASSUMPTION: This role requires strong project management skills, the ability to multitask and prioritize effectively, and a keen eye for detail to ensure high-quality content delivery.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, English, or a related field (or equivalent experience).

Experience: 3-5 years of experience in a content marketing agency or team, with a strong understanding of editorial processes and technology subjects.

Required Skills:

• Excellent communication skills over Zoom, in person, and via email, with a very client-facing role.
• Comprehensive knowledge and passion for all things editorial, with experience ideating and editing written content.
• Experience producing content that covers technology subjects such as IT services, cybersecurity, artificial intelligence, machine learning, "big data," and networking.
• Demonstrated ability to interpret client and first-party analytics, along with situational SEO best practices, and incorporate those data points into content and campaign suggestions.
• Demonstrated ability to uncover new revenue opportunities and identify risks.
• Demonstrated ability to manage multiple projects, multitask, and work within tight deadlines.
• Comprehensive understanding of all the principles of content marketing.
• Proven track record managing clients, along with their account retention and growth.
• Experience with strategic thinking and complex decision making.

Preferred Skills:

• Experience with Welcome content marketing platform.
• Familiarity with the technology industry and its trends.

ASSUMPTION: Candidates should have a strong background in content marketing, with a proven track record of managing client relationships and delivering high-quality content.

💰 Compensation & Benefits

Salary Range: $90,000 - $100,500 per year, depending on experience.

Benefits:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves.
• Time out: Open Vacation Policy.
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount.
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more.
• Recognition for great work, with global awards and kudos programs.
• As an international company, the chance to collaborate with teams around the world.

ASSUMPTION: The salary range provided is based on industry standards for a Senior Content Strategist role in the technology sector, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Informa TechTarget operates in the B2B technology space, focusing on informing, influencing, and connecting technology buyers and sellers to accelerate growth from R&D to ROI.

Company Size: Informa Group Plc. is a large, publicly-traded company with over 14,000 employees across 30 countries. Informa TechTarget, a subsidiary, has over 8,500 employees.

Founded: Informa Group Plc. was founded in 1998, and Informa TechTarget was founded in 2005.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• Informa TechTarget informs, influences, and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.
• With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• and Academic markets

Company Website: Informa Group Plc.

ASSUMPTION: Informa TechTarget is a well-established company with a strong reputation in the B2B technology space, offering a range of services to help clients accelerate growth from R&D to ROI.

📊 Role Analysis

Career Level: Mid-Senior level (3-5 years of experience)

Reporting Structure: This role reports to the Content Director and collaborates closely with the Program Management Team.

Work Arrangement: This role is hybrid, with options to work from Washington, D.C., Portland, OR, Newton, MA, or New York City.

Growth Opportunities:

• Potential career progression into a Content Director or similar leadership role.
• Opportunities to work on diverse projects and expand industry knowledge.
• Chance to collaborate with international teams and gain global exposure.

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop skills, take on more responsibility, and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Informa TechTarget has offices in 19 locations around the world, with this role primarily based in Washington, D.C., with remote/hybrid options.

Office Location(s): Washington, D.C., Portland, OR, Newton, MA, and New York City

Geographic Context:

• Washington, D.C. is the capital of the United States and is known for its political and cultural institutions.
• Portland, OR is a vibrant city in the Pacific Northwest, known for its outdoor recreation, food, and arts scenes.
• Newton, MA is a suburb of Boston, with a mix of urban and suburban environments.
• New York City is a global hub for finance, media, and entertainment.

Work Schedule: This role follows a standard full-time work schedule, with flexibility for remote work.

ASSUMPTION: The hybrid work arrangement offers a balance between in-person collaboration and remote flexibility, allowing employees to optimize their work environment based on their preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the hiring manager.
• In-person or virtual interview with the hiring team.
• Final round interview with the Content Director or another senior leader.
• Background check and offer.

Key Assessment Areas:

• Content marketing expertise and strategic thinking.
• Communication skills and client management experience.
• Understanding of technology subjects and industry trends.
• Ability to manage multiple projects and meet tight deadlines.

Application Tips:

• Tailor your resume to highlight relevant content marketing experience and skills.
• Prepare for behavioral interview questions that focus on your experience managing clients, projects, and content strategy.
• Research Industry Dive and studioID to demonstrate your understanding of the company and its offerings.
• Prepare questions to ask the interviewer about the role, team, and company culture.

ATS Keywords: Content Marketing, Content Strategy, Project Management, Client Management, Technology, Editorial, SEO, Analytics, Marketing Services, B2B, ASSUMPTION, Responsibilities, Qualifications, Benefits, Work Arrangement, Location, Interview, Application

ASSUMPTION: The interview process for this role is designed to assess the candidate's content marketing expertise, communication skills, and cultural fit with the Informa TechTarget team.

🛠️ Tools & Technologies

• Welcome content marketing platform
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Project management tools (e.g., Asana, Trello, JIRA)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The tools and technologies required for this role are standard for content marketing professionals and can be learned or improved upon with relevant training and experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Accountable
• Inclusive

Work Style:

• Fast-paced and dynamic, with a focus on delivering results.
• Collaborative and team-oriented, with a strong emphasis on communication and coordination.
• Flexible and adaptable, with a willingness to take on new challenges and learn continuously.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you an effective communicator, both written and verbal, with a strong client focus?
• Are you comfortable managing multiple projects and deadlines simultaneously?
• Do you have a proven track record of delivering high-quality content and managing client relationships?
• Are you passionate about technology subjects and eager to learn more about the industry?

ASSUMPTION: Informa TechTarget values employees who are customer-centric, collaborative, innovative, accountable, and inclusive, with a strong work ethic and a willingness to adapt to change.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may be challenging for some candidates.
• Working with clients in the technology industry may require a steep learning curve for candidates without relevant experience.
• The fast-paced work environment may not be suitable for candidates who prefer a more structured or predictable work setting.
• Some clients may have high expectations or require frequent communication, which could be challenging for candidates who struggle with time management or communication.

ASSUMPTION: While this role offers many opportunities for growth and development, it also presents challenges that require strong project management skills, excellent communication, and a willingness to adapt to change.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Manager or Senior Content Marketing Manager, with a focus on strategy and client management.
• Unlike other content marketing roles, this position requires a strong understanding of technology subjects and industry trends.
• Career progression in this role may lead to a Content Director or similar leadership position, with opportunities to manage teams and oversee content strategy for multiple clients.

ASSUMPTION: This role is unique in its focus on technology subjects and client management, offering a strong career path for the right candidate with a background in content marketing and a passion for technology.

📝 Sample Projects

• Developing a content strategy for a cybersecurity client, including a mix of written editorial work, strategy deliverables, and webinars.
• Managing a content marketing campaign for a client focused on the CIO role, including the creation of a series of thought leadership articles, podcast episodes, and a virtual event.
• Overseeing the editorial process for a client's content marketing platform, ensuring high-quality content and timely delivery.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the strategic thinking required for this role, highlighting the importance of content marketing expertise, project management skills, and a strong understanding of technology subjects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its content marketing services, and how will my performance be evaluated?
• What are the most challenging aspects of this role, and how can I best prepare to address them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant content marketing experience and skills, with a focus on technology subjects.
• Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit for the position.
• If you have portfolio examples or case studies that demonstrate your content marketing expertise, be prepared to share them during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.