📌 Core Information
🔹 Job Title: Senior Content Strategist, Technology
🔹 Company: Informa Group Plc.
🔹 Location: Washington, DC; Portland, OR; Newton, MA; New York City
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 5, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (multiple office locations)
🚀 Job Overview
Key aspects of this role include:
- Developing and overseeing content strategy for Industry Dive's content marketing line of business, studioID.
- Managing and advancing clients' content marketing programs and projects, primarily in cybersecurity, CIO role, and related subjects.
- Collaborating with cross-functional teams to ensure client satisfaction and drive business results.
- Working in a fast-paced startup environment, managing multiple projects, and meeting tight deadlines.
- Contributing to a creative, strategic, and team-oriented work environment.
ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage multiple projects and clients effectively.
📋 Key Responsibilities
✅ Own the successful delivery of content services, acting as the primary point of contact for clients.
✅ Gain a deep understanding of clients' marketing goals and manage their projects from inception to completion.
✅ Pitch original content topics, manage editorial calendars, and oversee the editorial process within the Welcome content marketing platform.
✅ Collaborate with strategists, program management teams, and content directors to manage client expectations and resolve escalated client issues.
✅ Manage freelance writers and editors, track client budgets, and assess risk and opportunities.
✅ Lead marketing strategy workshops, quarterly business reviews, and develop customer roadmaps to promote service expansion.
✅ Deliver operational metrics and overall business results to assigned clients.
ASSUMPTION: This role requires strong communication, project management, and client relationship skills to ensure client satisfaction and drive business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field.
Experience: 3-5 years of experience in a content marketing agency or team.
Required Skills:
- Proven experience in content marketing, with a strong focus on editorial content and strategy.
- Excellent communication skills, both written and verbal, with a keen eye for detail.
- Proven ability to manage multiple projects, multitask, and work within tight deadlines.
- Comprehensive knowledge of content marketing principles and best practices.
- Experience producing content that covers technology subjects, such as cybersecurity, AI, and big data.
- Ability to interpret client and first-party analytics, along with situational SEO best practices, and incorporate those data points into content and campaign suggestions.
- Proven ability to manage clients, with a track record of account retention and growth.
Preferred Skills:
- Experience with strategic thinking and complex decision-making.
- Familiarity with content marketing platforms and tools.
- Experience working in a hybrid or remote work environment.
ASSUMPTION: Candidates with a strong background in content marketing, excellent communication skills, and a proven track record of managing clients will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,500 per year, depending on experience.
Benefits:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns.
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
- Broader impact: take up to four days per year to volunteer, with charity match funding available too.
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves.
- Time out: Open Vacation Policy.
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount.
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more.
- Recognition for great work, with global awards and kudos programs.
- As an international company, the chance to collaborate with teams around the world.
ASSUMPTION: Informa TechTarget offers a competitive salary range and an extensive benefits package to attract and retain top talent in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, focusing on B2B technology markets.
Company Size: 10,001+ employees, providing ample opportunities for career growth and collaboration.
Founded: 1999, with a rich history and established reputation in the industry.
Company Description:
- Informa TechTarget informs, influences, and connects the world's technology buyers and sellers to accelerate growth from R&D to ROI.
- The company offers expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to clients.
- Informa TechTarget has an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members.
- The organization is committed to sustainability, diversity, wellbeing, and ethical working practices.
Company Specialties:
- Trusted information that shapes the industry and informs investment.
- Intelligence and advice that guides and influences strategy.
- Advertising that grows reputation and establishes thought leadership.
- Custom content that engages and prompts action.
- Intent and demand generation that more precisely targets and converts.
Company Website: informatechtarget.com
ASSUMPTION: Informa TechTarget is a well-established and respected company in the information services industry, with a strong focus on technology markets.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the organization.
Reporting Structure: This role reports to the Content Director and collaborates closely with the program management team.
Work Arrangement: Hybrid, with the option to work from multiple office locations or remotely.
Growth Opportunities:
- Potential to advance to a Content Director or similar leadership role.
- Chance to expand the studioID content marketing line of business and grow client partnerships.
- Opportunities to work on diverse projects and gain exposure to various aspects of the business.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and make a meaningful impact on the business.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities.
Office Location(s): Washington, D.C., Portland, OR, Newton, MA, and New York City.
Geographic Context:
- Washington, D.C.: A bustling city with a strong tech industry, offering a mix of urban and suburban living options.
- Portland, OR: A vibrant, eco-friendly city with a thriving tech scene and outdoor recreation opportunities.
- Newton, MA: A suburban area near Boston, with a mix of urban and rural living options and proximity to the city's tech hub.
- New York City: A global city with a diverse culture, vibrant arts and entertainment scene, and a thriving tech industry.
Work Schedule: Flexible, with a range of working patterns supported by the company.
ASSUMPTION: The hybrid work arrangement and multiple office locations provide candidates with flexibility and the opportunity to choose an environment that best suits their needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening with the hiring manager or HR representative.
- In-depth behavioral and skills-based interviews with the Content Director, program management team, and potential colleagues.
- Final round interviews, including a case study or project presentation.
- Background check and offer extension.
Key Assessment Areas:
- Content marketing expertise and strategic thinking.
- Communication and interpersonal skills, both written and verbal.
- Project management and organizational skills.
- Client relationship management and business development skills.
- Cultural fit and alignment with the company's values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills.
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and client management experiences.
- Research the company and industry to demonstrate your knowledge and enthusiasm for the role.
- Prepare a portfolio or examples of your content marketing work to showcase during the interview process.
ATS Keywords: Content Marketing, Strategic Planning, Project Management, Client Relationship Management, Editorial Content, Technology, Cybersecurity, AI, SEO, A/B Testing, Marketing Campaigns, Client Retention, Growth Opportunities
ASSUMPTION: Informa TechTarget's interview process is designed to assess candidates' content marketing expertise, strategic thinking, communication skills, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Content marketing platforms (e.g., Welcome, Contentful, or similar).
- Project management tools (e.g., Asana, Trello, or similar).
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or similar).
- Analytics and reporting tools (e.g., Google Analytics, Tableau, or similar).
- SEO tools (e.g., SEMrush, Ahrefs, or similar).
ASSUMPTION: Familiarity with relevant content marketing platforms, project management tools, and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers at the heart of everything we do.
- Innovative: We embrace change and continuously seek new ways to improve.
- Collaborative: We work together to achieve our goals and support each other's success.
- Accountable: We take responsibility for our actions and deliver on our commitments.
- Inclusive: We foster a diverse and inclusive work environment where everyone feels valued and respected.
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement.
- Collaborative and team-oriented, with a strong emphasis on communication and cross-functional collaboration.
- Flexible and adaptable, with a willingness to take on new challenges and learn from failures.
- Data-driven and analytical, with a focus on using data to inform decision-making and strategy.
Self-Assessment Questions:
- Do you have a proven track record of managing clients and driving business growth in a content marketing agency or team?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do you have a strong understanding of content marketing principles and best practices, with a focus on editorial content and strategy?
- Are you able to interpret client and first-party analytics, along with situational SEO best practices, and incorporate those data points into content and campaign suggestions?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who align with Informa TechTarget's values and work style, and possess the required skills and experience, will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously, with tight deadlines and high expectations.
- Working in a fast-paced, dynamic environment that requires adaptability and quick decision-making.
- Navigating a large, global organization with diverse teams and stakeholders.
- Balancing the need for creativity and innovation with the requirement to deliver consistent, high-quality results.
- Managing client expectations and resolving escalated client issues in a professional and effective manner.
ASSUMPTION: While this role offers significant opportunities for growth and advancement, it also presents unique challenges that require a strong, adaptable, and strategic candidate.
📈 Similar Roles Comparison
- This role is similar to a Content Marketing Manager or Senior Content Marketing Manager position, with a focus on strategic planning, project management, and client relationship management.
- However, this role places a greater emphasis on editorial content and strategy, with a focus on technology-related subjects.
- Career paths for this role may include advancement to a Content Director or similar leadership position, with opportunities to expand the studioID content marketing line of business and grow client partnerships.
ASSUMPTION: While this role shares similarities with other content marketing positions, its unique focus on technology-related content and strategic planning sets it apart and offers distinct career growth opportunities.
📝 Sample Projects
- Developing a comprehensive content strategy for a cybersecurity client, including a mix of thought leadership articles, webinars, and promotional content.
- Managing the production of a series of promotional videos for an AI-focused client, from scripting and storyboarding to post-production and distribution.
- Collaborating with a team of designers and developers to create an interactive content experience for a client focused on the CIO role, showcasing their products and services in an engaging and informative way.
ASSUMPTION: These sample projects demonstrate the range of content marketing services and strategic planning opportunities available in this role, with a focus on technology-related subjects.
❓ Key Questions to Ask During Interview
- Can you describe the typical content marketing projects I would be working on in this role, and how they align with the company's goals and objectives?
- How does the studioID content marketing line of business fit into the broader context of Informa TechTarget's offerings, and what are the growth opportunities for this area?
- What are the most significant challenges facing the content marketing team currently, and how can this role help address them?
- How does Informa TechTarget support the professional development and growth of its content marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's goals and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills, with a focus on technology-related subjects and strategic planning.
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and client management experiences.
- Research the company and industry to demonstrate your knowledge and enthusiasm for the role.
- Prepare a portfolio or examples of your content marketing work to showcase during the interview process.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and inquire about next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
