📌 Core Information
🔹 Job Title: Senior Coordinator, Product Marketing Strategy
🔹 Company: Kohl's
🔹 Location: Kohl's Corporate Offices (0900), United States
🔹 Job Type: Full-Time, Hybrid (On-site Monday-Thursday, Remote on Fridays)
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Supporting product and brand strategies across the content marketing ecosystem
- Analyzing customer data to derive actionable insights
- Collaborating with cross-functional teams to drive product marketing strategies
- Representing monthly story strategy to key stakeholders
- Working with brand vendor partners as needed
ASSUMPTION: This role requires a balance of analytical skills, strategic thinking, and strong communication to effectively collaborate with various teams and stakeholders.
📋 Key Responsibilities
✅ Contributes product priorities to briefs that guide creative and marketing teams on cross-channel marketing executions
✅ Analyzes customer data to derive actionable insights that inform and drive product and marketing strategies
✅ Collects priorities from key stakeholders to create compelling product marketing stories, category-specific events, and tactics
✅ Drives competitive intelligence and consolidates relevant insights from product trend tools and external sources
✅ Provides guidance for cross-functional teams to make decisions about value, product, and experience within monthly stories
✅ Partners across marketing and merchandising to ensure accurate information sharing and guidance on marketing decisions
✅ Owns quarterly category product marketing hindsight
ASSUMPTION: The role involves a mix of independent work and collaboration, requiring strong organizational skills and the ability to manage multiple projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of marketing strategy or related experience
Required Skills:
- Passion for marketing with some previous educational focus or experience in marketing organization preferred
- Analytical mindset with the ability to quickly translate customer data into actionable insights
- Detail-oriented, strategic thinker with strong analytical skills
- Proven ability to work creatively and analytically in a problem-solving environment
- Strong professional presence with the ability to tailor communication based upon audience
- Strong organizational skills and ability to manage multiple projects with attention to detail
Preferred Skills:
- Previous experience in retail or a related industry
- Fluency in Spanish or another language
ASSUMPTION: While not explicitly stated, a bachelor's degree in a relevant field is assumed to be required for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Senior Coordinator role in the United States)
Benefits:
- 401(k) plan with company match
- Health, dental, and vision insurance
- Paid time off (vacation, sick, and holidays)
- Employee discount
- Tuition reimbursement
Working Hours: Full-time, 40 hours per week. On-site Monday-Thursday, Remote on Fridays
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Coordinator role in the United States. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail. Kohl's is a leading omnichannel retailer with more than 1,100 stores in 49 states.
Company Size: 10,001+ employees. As a large company, Kohl's offers numerous opportunities for career growth and development.
Founded: 1962. Kohl's has a long history in the retail industry and a strong brand presence.
Company Description:
- Kohl's is committed to providing an inclusive and diverse work environment
- The company offers a wide range of products, including clothing, footwear, accessories, beauty, and home goods
- Kohl's is focused on delivering exceptional customer experiences both in-store and online
Company Specialties:
- Beauty
- Technology
- Software Engineers
- Retail
- Finance
- Marketing
- Product Development
Company Website: careers.kohls.com
ASSUMPTION: Kohl's is a well-established retailer with a strong focus on customer experience and employee development.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in marketing strategy or a related field.
Reporting Structure: This role reports directly to the Senior Manager, Product Marketing Strategy.
Work Arrangement: Hybrid. On-site Monday-Thursday, Remote on Fridays.
Growth Opportunities:
- Potential advancement to a Manager or Senior Manager role within the Product Marketing team
- Opportunities to work on high-impact projects and initiatives
- Access to training and development programs to enhance skills and advance career
ASSUMPTION: This role offers opportunities for career growth and development within the Product Marketing team and across the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters. The role is based at Kohl's Corporate Office in Menomonee Falls, WI.
Office Location(s): Kohl's Corporate Offices (0900), United States
Geographic Context:
- Menomonee Falls, WI is located in the Milwaukee metropolitan area
- The area offers a mix of urban and suburban living with a variety of amenities
- The corporate office is easily accessible by car, with nearby highways and public transportation options
Work Schedule: Full-time, 40 hours per week. On-site Monday-Thursday, Remote on Fridays
ASSUMPTION: The work environment is collaborative and fast-paced, with a focus on driving results and delivering exceptional customer experiences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Talent Acquisition team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Senior Manager, Product Marketing Strategy
- Background check and offer extension
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Strategic thinking and initiative
- Cultural fit and alignment with Kohl's values
Application Tips:
- Highlight relevant experience and achievements in your resume and cover letter
- Demonstrate your understanding of Kohl's business and the retail industry
- Prepare examples of your analytical skills and strategic thinking
- Showcase your ability to work effectively with cross-functional teams
ATS Keywords: Marketing Strategy, Customer Data Analysis, Product Marketing, Cross-Functional Teams, Retail Industry, Strategic Thinking, Analytical Skills
ASSUMPTION: The application process may vary, but typically involves several interviews to assess the candidate's skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and data analysis tools. Familiarity with project management and collaboration tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inclusive and Diverse
- Collaborative and Accountable
- Adaptable and Curious
- Results-Driven
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on driving results and delivering exceptional customer experiences
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about delivering exceptional customer experiences?
- Do you have strong analytical skills and the ability to translate data into actionable insights?
- Are you comfortable working with cross-functional teams and stakeholders?
ASSUMPTION: Candidates who align with Kohl's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with a diverse range of stakeholders and teams
- Keeping up with the fast-paced and dynamic nature of the retail industry
- Adapting to changes in the business and market landscape
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other Product Marketing roles, this position places a stronger emphasis on customer data analysis and cross-functional collaboration
- In the retail industry, this role is typical for a Senior Coordinator level, but may vary depending on the company's size and structure
- Career progression may involve moving into a Manager or Senior Manager role within the Product Marketing team or exploring opportunities in related fields
ASSUMPTION: This role offers a unique blend of strategic thinking, analytical skills, and cross-functional collaboration, making it an attractive opportunity for candidates with the right skill set.
📝 Sample Projects
- Developing a comprehensive product marketing strategy for a new brand launch
- Analyzing customer data to identify trends and inform marketing decisions
- Collaborating with cross-functional teams to create compelling product stories and events
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader organization?
- How does Kohl's support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Kohl's approach cross-functional collaboration and information sharing?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in marketing strategy, customer data analysis, and cross-functional collaboration
- Prepare examples of your analytical skills and strategic thinking to discuss during the interview
- Research Kohl's business and the retail industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or talent acquisition team one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
