📌 Core Information
🔹 Job Title: Senior Copywriter, Amazon Ads Brand Innovation Lab
🔹 Company: Amazon
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: On-site
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating innovative ad campaigns and experiences for global brands
- Collaborating with cross-functional teams to deliver customer-focused solutions
- Developing campaign strategy and concepts using data and insights
- Designing and executing campaigns across various Amazon touch points
- Managing multiple projects and client relationships
ASSUMPTION: This role requires a high level of creativity, strong conceptual skills, and the ability to manage multiple projects and stakeholders.
📋 Key Responsibilities
✅ Concept, design, and execute innovative ad campaigns and experiences for global brands
✅ Partner with cross-functional teams to create customer-focused solutions that deliver on advertiser objectives
✅ Create campaigns in collaboration with internal teams, clients, and external agency partners
✅ Deliver high-quality designs and stellar art direction for campaigns across different Amazon touch points
✅ In-depth understanding of Sketch, Photoshop, Illustrator, InDesign, and Keynote
✅ Data-driven and obsessed with understanding customers and making work that delivers results
✅ Present ideas and campaigns to internal stakeholders as well as external agencies and clients
✅ Proven ability to ideate for film, print, digital, out-of-home, experiential, and social
✅ Ability to manage multiple projects
ASSUMPTION: The role involves a mix of creative and strategic tasks, requiring strong problem-solving skills and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Advertising, or Design)
Experience: 5-10 years of experience in copywriting, advertising, or a related field
Required Skills:
- Excellent copywriting and storytelling skills
- Strong conceptual and presentation skills
- Proficient in design tools (Sketch, Photoshop, Illustrator, InDesign, Keynote)
- Data-driven approach to campaign strategy
- Ability to manage multiple projects and client relationships
Preferred Skills:
- Experience working with Amazon platforms (FireTV, Alexa, Twitch, Prime Video, etc.)
- Fluency in Portuguese and English
ASSUMPTION: Candidates with a strong portfolio featuring award-winning campaigns and a proven track record in advertising will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on market research, the estimated salary range for this role in São Paulo is R$ 15,000 - R$ 25,000 per month (gross). This is an estimate and the actual salary may vary based on experience and qualifications.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Paid time off and holidays
- Employee discounts on Amazon products
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for project needs)
ASSUMPTION: The salary range provided is an estimate based on market data and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Company Size: Amazon has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce platform and services
- Cloud computing and storage (Amazon Web Services)
- Digital streaming and content creation (Amazon Prime Video, Amazon Music, etc.)
- Artificial intelligence and machine learning (Alexa, Echo devices, etc.)
Company Website: https://www.amazon.com
ASSUMPTION: Amazon's size and diversity provide ample opportunities for career growth and exposure to various aspects of the business.
📊 Role Analysis
Career Level: This role is at the senior level, indicating significant experience and expertise in copywriting and advertising.
Reporting Structure: The Senior Copywriter will report to the Creative Director of the Brand Innovation Lab.
Work Arrangement: This is an on-site role, with the expectation of working from Amazon's office in São Paulo, Brazil.
Growth Opportunities:
- Potential to lead projects and mentor junior team members
- Opportunity to work on high-profile campaigns for global brands
- Possibility to collaborate with various internal teams and external agency partners
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and exposure to diverse projects and clients.
🌍 Location & Work Environment
Office Type: Amazon's São Paulo office is a modern, collaborative workspace with a casual dress code and a focus on employee comfort.
Office Location(s): The role is based at Amazon's office in São Paulo, Brazil.
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a vibrant cultural scene and numerous entertainment options.
- The city offers a mix of urban and suburban living, with various neighborhoods to choose from based on personal preferences.
- São Paulo has a tropical savanna climate, with mild winters and warm, humid summers.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs.
ASSUMPTION: Working in São Paulo offers a dynamic and multicultural environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Portfolio review and creative brief
- On-site or virtual interview with the hiring manager and creative team
- Final decision and offer
Key Assessment Areas:
- Portfolio quality and creativity
- Response to creative brief
- Communication and presentation skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a strong portfolio showcasing your best work and explaining your creative process
- Research Amazon's brand and the Brand Innovation Lab to demonstrate your understanding of the company and the role
ATS Keywords: Amazon, Brand Innovation Lab, Senior Copywriter, Advertising, Marketing, Campaign Strategy, Creative Concepts, Customer-Centric, Global Brands, Data-Driven, Collaboration, Project Management
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their creativity, strategic thinking, and cultural fit with Amazon.
🛠️ Tools & Technologies
- Sketch
- Photoshop
- Illustrator
- InDesign
- Keynote
- Microsoft Office Suite (Word, PowerPoint, Excel)
ASSUMPTION: Proficiency in the listed design tools is essential for this role, as they are used daily for campaign creation and execution.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you share Amazon's customer obsession and passion for invention?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a data-driven approach to problem-solving and decision-making?
ASSUMPTION: Candidates who align with Amazon's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and client relationships simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in project scope and priorities
- Navigating a large, diverse organization with various stakeholders
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other senior copywriter roles, this position offers the opportunity to work on high-profile campaigns for global brands and collaborate with various internal teams and external agency partners.
- In the advertising industry, this role is unique due to its focus on Amazon's proprietary platforms and customer-centric approach.
- Career-wise, this role provides significant growth potential, both in terms of career advancement and exposure to diverse projects and clients.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the advertising industry.
📝 Sample Projects
- Developing a custom sponsorship experience for a brand in collaboration with the Prime Video team
- Creating a campaign to promote a new electric vehicle on Amazon
- Elevating a pitch deck with thoughtful and impactful design for a brand client
ASSUMPTION: These sample projects demonstrate the creative and strategic aspects of the role, as well as the collaborative nature of the work.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does the Brand Innovation Lab collaborate with other internal teams and external agency partners?
- What opportunities are there for growth and development within the Brand Innovation Lab and Amazon more broadly?
- How does the team approach campaign strategy and concept development using data and insights?
- What is the work-life balance like for this role, and how does Amazon support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a strong portfolio showcasing your best work and explaining your creative process
- Research Amazon's brand and the Brand Innovation Lab to demonstrate your understanding of the company and the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
