📌 Core Information
🔹 Job Title: SENIOR COPYWRITER - BRAND & CREATIVE SERVICES (Temporary 12 months)
🔹 Company: BDC
🔹 Location: Montreal, Quebec, Canada
🔹 Job Type: Full-time, Temporary (12 months)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Writing high-quality copy from concept to execution for BDC's brand
- Collaborating with internal teams and external agencies to deliver best-in-class brand and creative experiences
- Developing, writing, editing video content, and directing shoots for BDC's YouTube channel
- Acting as the guardian of BDC's brand voice and ensuring its proper use
- Staying up-to-date on best practices and trends in advertising, content, and social media
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work well within a team and with external partners.
📋 Key Responsibilities
✅ Create concepts and write messages for digital advertising campaigns (banners, social media, landing pages)
✅ Edit and participate in the design of content in close collaboration with the social media team
✅ Develop, write, and edit video content for BDC's YouTube channel and be present on sets
✅ Collaborate closely with graphic designers on high-level concepts and final executions
✅ Develop creative strategies for different initiatives or campaigns and present the concepts
✅ Initiate and maintain good relationships with internal teams and external agencies to maintain an integrated approach in the design and production of advertising materials
✅ Act as the guardian of the brand's voice by promoting and ensuring its proper use
✅ Understand current and future product offerings and formulate clear value propositions about them in order to promote them
✅ Clarify complex topics in easy-to-understand language
✅ Ensure that advertising content is properly adapted or translated from English to French and vice versa
✅ Maintain relationships with external suppliers (copywriters, revisers, translators, etc.)
✅ Stay up to date on best practices and trends in advertising, content, and social media
✅ Actively participate in daily ceremonies and weekly team meetings
ASSUMPTION: This role involves a high level of multitasking, with multiple projects and deadlines, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or other related field
Experience: Minimum of 10 years of copywriting experience in the field of marketing and communications (in-house or agency)
Required Skills:
- Exceptional grammar, spelling, and sentence structuring skills
- Excellent ability to craft compelling narratives that drive engagement and action
- Attention to detail
- Good time management skills and the ability to juggle multiple projects and deadlines
- Excellent ability to present ideas and concepts
- Great listening skills and a willingness to learn and grow through feedback
- Experience in brand management and/or advertising creation
- Excellent understanding of French and English
Preferred Skills:
- Experience in video content development and direction
- Knowledge of the financial services industry
ASSUMPTION: Given the temporary nature of this role, candidates may prioritize short-term growth opportunities and relevant experience over long-term career prospects.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - CAD 100,000 per year (Estimated, based on industry standards for a Senior Copywriter with 10+ years of experience)
Benefits:
- Flexible benefits
- Employee Savings and Investment Plan (BDC matches part of voluntary contributions)
- Defined Benefit Pension Plan
- $750 wellness and health care spending account
- Paid vacation each year, five personal days, sick days as necessary, and offices closed from December 25 to January 1
- Hybrid work model
- Opportunities for learning, training, and development
Working Hours: 35-40 hours per week, with flexibility for project demands
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Copywriter with 10+ years of experience. The actual salary may vary based on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 1,001-5,000 employees
Founded: 1944
Company Description:
- BDC is the bank for Canadian entrepreneurs, providing financing, consulting services, and securitization to help create and develop strong Canadian businesses
- BDC Capital, a subsidiary, offers a full spectrum of specialized financing, including venture capital, equity, and growth and business transition capital
- BDC is Canada’s first B Corp bank, committed to creating value for society as well as money
Company Specialties:
- Financing
- Consultation services
- Venture Capital
- Subordinate Financing
Company Website: www.bdc.ca
ASSUMPTION: BDC's focus on entrepreneurship and small to medium-sized enterprises (SMEs) creates a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Creative Services Manager
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
- Potential for contract renewal or permanent position based on performance
- Opportunities to work on diverse projects and campaigns
- Chance to collaborate with and learn from experienced professionals in the field
ASSUMPTION: Given the temporary nature of this role, growth opportunities may be limited compared to permanent positions.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 5 Place Ville Marie, Suite 400, Montreal, Quebec H3B 5E7, Canada
Geographic Context:
- Montreal is a multicultural city with a vibrant arts and culture scene
- The office is located in the heart of downtown Montreal, with easy access to public transportation and amenities
- Montreal has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Standard business hours, with flexibility for project demands
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance, while still fostering a collaborative and innovative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening interview
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Creative Services Manager
Key Assessment Areas:
- Creativity and problem-solving skills
- Communication and presentation skills
- Language proficiency in French and English
- Adaptability and cultural fit
Application Tips:
- Highlight relevant experience and achievements in copywriting and brand management
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of your best work, showcasing your ability to craft compelling narratives and understand brand voice
- Research BDC's brand and values to demonstrate your understanding of the company and its mission
ATS Keywords: Copywriting, Brand Management, Creative Strategy, Digital Advertising, Video Content Development, Editing, Collaboration, Attention to Detail, Time Management, Bilingual Communication, Narrative Crafting, Relationship Management, Adaptation, Trend Awareness, Problem Solving
ASSUMPTION: BDC's application process may involve assessments or case studies to evaluate candidates' skills and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Google Workspace (Gmail, Google Docs, Google Sheets)
ASSUMPTION: Familiarity with industry-standard software and tools is expected, but specific training may be provided for BDC's internal systems.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurial spirit
- Integrity
- Expertise
- Collaboration
- Accountability
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment?
- Are you comfortable working with multiple stakeholders and managing multiple projects simultaneously?
- Do you have a strong entrepreneurial spirit and a passion for helping Canadian businesses grow?
ASSUMPTION: BDC values candidates who are passionate about entrepreneurship, innovative, and committed to delivering high-quality work.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a hybrid work environment and maintaining strong communication with remote team members
- Balancing creativity with adherence to brand guidelines and best practices
- Working effectively with external agencies and suppliers
ASSUMPTION: The temporary nature of this role may present challenges in terms of job security and long-term career prospects.
📈 Similar Roles Comparison
- Compared to other Senior Copywriter roles, this position offers a unique opportunity to work in the banking industry and contribute to the growth of Canadian entrepreneurship
- BDC's focus on small and medium-sized enterprises (SMEs) provides a diverse range of projects and campaigns to work on
- This role may offer less job security than permanent positions, but it provides an opportunity to gain experience in a specific industry or with a particular client base
ASSUMPTION: Candidates should consider their long-term career goals and whether this temporary role aligns with their desired career path.
📝 Sample Projects
- Developing and executing a digital advertising campaign to promote BDC's financing services for small businesses
- Creating and editing video content for BDC's YouTube channel, showcasing success stories and testimonials from entrepreneurs who have benefited from BDC's services
- Collaborating with the social media team to create engaging and on-brand content for BDC's social media platforms
ASSUMPTION: Sample projects should demonstrate the candidate's ability to understand BDC's brand voice and create compelling, on-brand content.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Creative Services department?
- How does BDC support the professional development and growth of its employees?
- What are the most significant challenges facing the Creative Services team in the coming months, and how can this role contribute to addressing them?
- How does BDC's brand voice and tone translate across different channels and platforms, and what are the key considerations for maintaining consistency?
- What are the expectations for this role in terms of collaboration and communication with internal teams and external agencies?
ASSUMPTION: Candidates should use the interview process to assess the company culture and work environment, as well as the specific expectations and requirements of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your best work, showcasing your ability to craft compelling narratives and understand brand voice
- Research BDC's brand and values to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
