📌 Core Information
🔹 Job Title: Supervisor, Email Marketing
🔹 Company: Reitmans (Canada) Ltée/Ltd
🔹 Location: Montréal, QC
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing email marketing strategies to drive online and in-store traffic
- Collaborating with cross-functional teams to create compelling content and personalization plans
- Analyzing and reporting on email performance metrics to optimize campaigns
- Staying up-to-date with industry trends and best practices in email marketing
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Develop weekly, monthly, and annual email communication and personalization plans
✅ Establish email content calendar aligned with topical needs, buying cycle, customer segment/lifecycle, and promotional plan
✅ Collaborate with Vice-President marketing, Director Marketing, and CRM Manager to determine quantitative and qualitative objectives for email and personalization performance
✅ Evaluate and measure effectiveness of overall content and email performance by segment, including setting key performance indicators
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and performance analysis.
🎯 Required Qualifications
Education: University degree in Business Administration, Finance, Marketing, or related field of study
Experience: 3 years+ of experience in digital marketing and/or project management, content development
Required Skills:
- Excellent communication skills, both written and spoken
- Strong analytical skills and data-driven mindset
- Proficient in email marketing platforms and tools
- Familiarity with retail or digital agency environment (asset)
Preferred Skills:
- Bilingualism (French/English)
- Experience with marketing automation and CRM systems
ASSUMPTION: Strong communication skills and experience with email marketing platforms are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: CAD 60,000 - CAD 80,000 per year (based on industry standards for similar roles in Montréal)
Benefits:
- Flexible Time Off
- Exclusive Discounts (50% off regular-priced items from Penningtons, Reitmans, and RW&CO.)
- Referral Rewards
- Growth Opportunities (annual bonuses, career advancement, and tuition reimbursement)
Working Hours: Full-time (40 hours/week), hybrid work environment
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Montréal, with benefits and working hours as stated.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion)
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1926 (Over 95 years ago)
Company Description:
- RCL (Reitmans (Canada) Limited) is a Canadian fashion retail icon with a strong portfolio of brands, including Reitmans, PENN., and RW&CO.
- The company focuses on creating memorable customer experiences through innovative design, seamless experiences in stores and digital channels, and a passionate, creative team.
- RCL is committed to diversity, inclusion, and providing equal opportunities for all employees.
Company Specialties:
- Retail
- Clothing
- Digital
- Fashion
Company Website: http://www.reitmanscanadalimited.com
ASSUMPTION: RCL is a well-established company in the Canadian fashion retail industry, with a strong focus on customer experience and employee development.
📊 Role Analysis
Career Level: Mid-level (Supervisor)
Reporting Structure: Reports to the Manager CRM
Work Arrangement: Hybrid (On-site with flexible remote work options)
Growth Opportunities:
- Career advancement within the marketing department or other divisions of the company
- Tuition reimbursement for professional development and growth
- Annual bonuses based on performance and company success
ASSUMPTION: This role offers growth opportunities within a large, established company, with a focus on employee development and performance-based rewards.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): 250 Sauvé West, Montreal, QC H3L 1Z2, CA
Geographic Context:
- Montréal is the second-largest city in Canada, with a vibrant fashion scene and a multicultural population
- The office is located in the Saint-Laurent borough, with easy access to public transportation and nearby amenities
- The city offers a mix of urban and outdoor activities, with four distinct seasons
Work Schedule: Full-time (40 hours/week), with flexible remote work options
ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility, with easy access to the office and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager (Manager CRM)
- Final interview with the Director Marketing
Key Assessment Areas:
- Communication skills and ability to work collaboratively
- Understanding of email marketing best practices and strategies
- Analytical skills and data-driven mindset
- Cultural fit and alignment with RCL's values
Application Tips:
- Highlight relevant experience and achievements in email marketing and content development
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful email marketing campaigns or projects to discuss during the interview
ATS Keywords: Email Marketing, Content Development, Digital Marketing, Project Management, Communication Skills, Personalization Strategy
ASSUMPTION: The application process involves several stages, with a focus on assessing communication skills, email marketing expertise, and cultural fit.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)
- Marketing automation and CRM systems (e.g., Salesforce, HubSpot, or similar)
- Data analysis tools (e.g., Google Analytics, Tableau, or similar)
ASSUMPTION: The required tools and technologies are industry-standard and may vary depending on the company's specific tech stack.
👔 Cultural Fit Considerations
Company Values:
- Passion for fashion
- Customer-centric approach
- Collaboration and teamwork
- Innovation and continuous improvement
Work Style:
- Creative and strategic mindset
- Data-driven and analytical approach
- Strong communication and interpersonal skills
- Ability to work independently and in a team environment
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in email marketing?
- Can you provide an example of a successful email marketing campaign you've worked on, and what made it successful?
- How do you approach balancing creative and analytical aspects of email marketing?
ASSUMPTION: RCL values employees who are passionate about fashion, customer-focused, collaborative, and innovative, with a strong work ethic and commitment to continuous learning.
⚠️ Potential Challenges
- Managing multiple email campaigns and projects simultaneously
- Keeping up with industry trends and best practices in email marketing
- Balancing creative and analytical aspects of the role
- Working in a large, established company with a complex organizational structure
ASSUMPTION: This role may present challenges related to time management, staying current with industry trends, and navigating a large organizational structure.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position focuses more on strategy and planning, with less emphasis on day-to-day campaign execution
- In the retail industry, email marketing plays a crucial role in driving online and in-store traffic, making this role highly relevant to the company's overall success
- Career progression may involve moving into a marketing management role or exploring other opportunities within the company
ASSUMPTION: This role is unique in its focus on strategy and planning, with opportunities for career growth and development within the company.
📝 Sample Projects
- Developing and executing an email marketing campaign to promote a new product launch
- Analyzing email performance data to optimize open rates and click-through rates
- Collaborating with cross-functional teams to create personalized email content for customer segments
ASSUMPTION: Sample projects in this role may involve strategic planning, campaign execution, and performance analysis, with a focus on driving results and continuous improvement.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the email marketing team currently, and how can this role help address them?
- How does this role collaborate with other marketing teams and departments within the company?
- What opportunities are there for professional development and growth within the marketing department or other divisions of the company?
- How does RCL support work-life balance for employees in this role?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates interest in the role and helps assess the company culture and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful email marketing campaigns or projects to discuss during the interview
- Follow up with the hiring manager (Manager CRM) one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
