Senior Creative Content Strategist

📌 Core Information

🔹 Job Title: Senior Creative Content Strategist

🔹 Company: Digital

🔹 Location: Singapore, Singapore

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and refining brand positioning through innovative storytelling across various campaigns and touchpoints in Southeast Asia.
• Translating business objectives into audience-specific content strategies that resonate and engage.
• Conceptualizing and producing engaging content for digital platforms, including social media, landing pages, thought leadership articles, and more.
• Adapting global content to align with regional nuances, ensuring cultural relevance and brand consistency.
• Leading the creative briefing process and managing end-to-end campaign content delivery across multiple markets.

ASSUMPTION: This role requires a strong balance of strategic thinking and hands-on execution, with a focus on driving engagement and amplifying a bold global brand voice in the Southeast Asian market.

📋 Key Responsibilities

✅ Developing and refining brand positioning through innovative storytelling across various campaigns and touchpoints in Southeast Asia.

✅ Translating business objectives into audience-specific content strategies that resonate and engage.

✅ Conceptualizing and producing engaging content for digital platforms, including social media, landing pages, thought leadership articles, and more.

✅ Adapting global content to align with regional nuances, ensuring cultural relevance and brand consistency.

✅ Leading the creative briefing process and managing end-to-end campaign content delivery across multiple markets.

✅ Monitoring campaign effectiveness and refining content strategies based on performance data.

✅ Working collaboratively with product, sales, and marketing teams to gather insights, align messaging, and deliver cohesive communications.

✅ Overseeing social media calendars and guiding the voice and messaging of brand content across regional social channels.

✅ Driving engagement through influencer partnerships and employee advocacy initiatives.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure content workflows are managed effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: Proven experience (5-10 years) in brand strategy, content marketing, or campaign development, preferably within fintech, B2B, or agency settings.

Required Skills:

• Exceptional writing, editing, and communication skills, with a keen eye for editorial tone and nuance.
• Proficiency in balancing strategic vision with hands-on execution.
• Familiarity with tools such as Notion, Figma, Airtable, CMS platforms, and social scheduling tools.
• Experience in the Southeast Asia region and knowledge of localization best practices are highly desirable.

Preferred Skills:

• Fluency in multiple languages spoken in Southeast Asia.
• Experience with SEO best practices and content optimization.

ASSUMPTION: Candidates with a strong portfolio showcasing storytelling prowess, brand architecture, and multi-channel content strategies will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Content Marketing Manager role in Singapore, the estimated salary range is SGD 8,000 - 12,000 per month. This range takes into account the required experience level and the remote-friendly nature of the role.

Benefits:

• Flexible work arrangements, including remote work options.
• Opportunities for professional development and growth within the organization.
• Health insurance and other employee benefits, as per company policy.

Working Hours: Full-time position with a standard workweek of 40 hours, with flexibility to manage personal schedules as needed.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's specific skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Digital technology innovation, with a focus on driving clean growth, prosperity, and wellbeing through world-leading digital innovation.

Company Size: 11-50 employees, providing a dynamic and collaborative work environment where individual contributions can make a significant impact.

Founded: 2017, with a mission to accelerate clean growth, prosperity, and wellbeing through world-leading digital innovation.

Company Description:

• Digital is a global innovation cluster for digital technologies, focused on growing Canadian businesses through the development, adoption, and deployment of Canadian-made technologies.
• The organization brings together businesses, academia, community, and government agencies to solve industry and societal challenges through cross-sector collaboration.
• Digital aims to unlock the potential of Canadian industry to lead and succeed in the digital world by combining cross-sector collaboration, Canadian IP creation, and results-based co-investment.

Company Specialties:

• Digital technology innovation, including digital health and wellness, digital talent development, digital transformation and productivity, environmental impact and climate, Canadian IP, and digital supercluster initiatives.

Company Website: Digital Supercluster

ASSUMPTION: Digital's focus on collaboration and innovation makes it an attractive employer for creative professionals seeking to make a meaningful impact in the digital technology sector.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the regional marketing director and collaborating with cross-functional teams across Southeast Asia.

Reporting Structure: This role reports directly to the regional marketing director and works closely with regional marketing, strategy, and creative teams across Southeast Asia.

Work Arrangement: Remote-friendly work arrangement, with flexibility to work from home or the office as needed.

Growth Opportunities:

• Potential to grow into a regional or global leadership role within the content marketing function.
• Opportunities to work on high-impact projects and initiatives that drive brand engagement and business growth.
• Chance to develop and mentor junior team members, contributing to the organization's talent development efforts.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the organization's success and advance their career in the process.

🌍 Location & Work Environment

Office Type: Remote-friendly work environment, with the option to work from home or the office as needed.

Office Location(s): Singapore, with the possibility of occasional travel to other Southeast Asian markets.

Geographic Context:

• Singapore is a major hub for digital technology and innovation in Southeast Asia, providing ample opportunities for networking and professional growth.
• The city-state is known for its multicultural environment, offering a diverse range of cultural experiences and influences.
• Singapore's strategic location makes it an ideal base for working with regional teams and clients across Southeast Asia.

Work Schedule: Standard full-time workweek of 40 hours, with flexibility to manage personal schedules as needed.

ASSUMPTION: The remote-friendly work environment and flexible work schedule provide a good work-life balance, allowing employees to manage their personal and professional responsibilities effectively.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth interview with the regional marketing director to discuss the role, responsibilities, and expectations.
• Portfolio presentation and case study discussion to evaluate creative thinking and problem-solving skills.
• Final interview with key stakeholders to ensure a strong fit with the team and organization.

Key Assessment Areas:

• Creativity and storytelling abilities, as demonstrated through the candidate's portfolio and case studies.
• Strategic thinking and problem-solving skills, with a focus on translating business objectives into audience-specific content strategies.
• Communication and collaboration skills, with a proven track record of working effectively with cross-functional teams.
• Adaptability and cultural sensitivity, with a strong understanding of regional nuances and localization best practices.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in brand strategy, content marketing, and campaign development.
• Prepare a strong portfolio showcasing your storytelling prowess, brand architecture, and multi-channel content strategies.
• Be ready to discuss your approach to content localization and cultural relevance in the Southeast Asian market.
• Follow up after your application to reiterate your interest in the role and reiterate your qualifications.

ATS Keywords: Brand strategy, content marketing, campaign development, storytelling, localization, cross-functional leadership, writing, editing, communication, social media management, influencer partnerships, employee advocacy, creative briefing, performance monitoring, content production, audience engagement

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing the candidate's creative, strategic, and collaborative skills.

🛠️ Tools & Technologies

• Notion, Figma, Airtable, CMS platforms, and social scheduling tools are essential for managing content workflows and collaborating with cross-functional teams.
• Additional tools and technologies may be required depending on the specific needs of the role and the organization.

ASSUMPTION: Familiarity with a wide range of content management tools and platforms is essential for success in this role, as they enable effective collaboration and project management.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Digital values creativity, experimentation, and continuous learning to drive progress and growth.
• Collaboration: The organization fosters a culture of teamwork, open communication, and mutual respect to achieve common goals.
• Impact: Digital is committed to making a meaningful difference in the digital technology sector and society as a whole.

Work Style:

• Adaptable: Employees are expected to be flexible and adaptable, able to thrive in a dynamic and changing environment.
• Results-driven: A focus on delivering tangible outcomes and achieving business objectives is essential for success.
• Data-informed: Digital values evidence-based decision-making and uses data to guide strategy and inform content creation.

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative environment where you can make a tangible impact on business growth and digital innovation?
• Are you comfortable working with diverse teams and adapting your communication style to suit different cultural contexts?
• Do you have a strong portfolio showcasing your storytelling prowess, brand architecture, and multi-channel content strategies?

ASSUMPTION: Candidates who align with Digital's values and work style are more likely to succeed in this role and make a positive impact on the organization's success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management.
• Adapting to the unique cultural nuances and preferences of different Southeast Asian markets, necessitating a strong understanding of localization best practices.
• Balancing strategic vision with hands-on execution, requiring a high degree of adaptability and flexibility.
• Working with remote teams and stakeholders, demanding effective communication and collaboration skills.

ASSUMPTION: These challenges can be overcome through strong project management skills, cultural sensitivity, adaptability, and effective communication.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on storytelling and content creation, with a lesser emphasis on traditional advertising and promotion.
• Compared to other content marketing roles, this position places a greater emphasis on localization and cultural relevance, requiring a strong understanding of regional nuances and preferences.
• Career progression in this role may involve moving into a regional or global leadership position within the content marketing function, with opportunities to mentor and develop junior team members.

ASSUMPTION: This role offers a unique blend of creative, strategic, and collaborative responsibilities, making it an attractive opportunity for experienced content marketing professionals seeking to make a meaningful impact in the digital technology sector.

📝 Sample Projects

• Developing a regional content strategy for a global fintech brand, tailored to the unique cultural preferences and market dynamics of Southeast Asia.
• Creating a series of thought leadership articles and case studies showcasing the brand's expertise and success in the digital technology sector.
• Managing a cross-functional team to deliver a high-impact campaign, driving brand engagement and business growth in multiple Southeast Asian markets.

ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the role, highlighting the opportunity to make a tangible impact on the organization's success.

❓ Key Questions to Ask During Interview

• How does this role fit into the organization's broader content marketing strategy, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics, and how does this role collaborate with other departments and regional teams?
• What are the most significant challenges facing the content marketing function, and how can this role help address them?
• How does Digital support the professional development and growth of its employees, particularly in the content marketing function?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the organization's priorities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in brand strategy, content marketing, and campaign development.
• Prepare a strong portfolio showcasing your storytelling prowess, brand architecture, and multi-channel content strategies.
• Follow up after your application to reiterate your interest in the role and reiterate your qualifications.
• Prepare for your interviews by researching the company, understanding the role's requirements, and practicing your responses to common interview questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.