📌 Core Information
🔹 Job Title: Senior Creative Marketing Specialist
🔹 Company: Welltech
🔹 Location: Spain (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with possibility to relocate to CY, PL, ESP)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing creative marketing strategies across various ad networks
- Generating innovative and user-centric creative ideas
- Managing full-cycle creatives' production and collaborating with cross-functional teams
- Analyzing UA results and creatives' performance to optimize metrics
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong project management skills. The ideal candidate will have a proven track record in performance marketing and a deep understanding of user behavior.
📋 Key Responsibilities
✅ Proactively improve and develop marketing creative strategy across ad networks like Facebook, TikTok, and Google
✅ Translate insights into actions that resonate with the target audience
✅ Innovate using new tools, frameworks, and methodologies to enhance creative output
✅ Generate fresh and user-centric creative ideas and write briefs
✅ Analyze UA results and creatives' performance to improve metrics
✅ Conduct market research and competitor analysis to extract industry trends and insights
✅ Give constant feedback and share best practices with the team, acting as a mentor for less experienced teammates
✅ Manage full-cycle creatives' production, from idea to final implementation, and coordinate workload
✅ Collaborate closely with cross-functional departments to optimize processes and amplify operational efficiency
ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively in a remote setting. Strong communication and time management skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: Minimum 3 years of relevant experience as a Creative Producer or similar position
Required Skills:
- Expertise in ideation and execution across diverse ad networks: Meta, TikTok, and Google
- Experience in creating user-generated (UGC) and storytelling content and writing persuasive direct response communications
- Outstanding skills in generating creative concepts that regularly outperform benchmarks, with a proven track record of achieving marketing KPIs
- Strong background in performance marketing driven by insights and analytics
- Excellent project and time management skills
- Empathetic team development skills that foster both individual growth and teamwide success
- Upper-intermediate or advanced English level
Preferred Skills:
- Knowledge of the specifics of Instagram Reels, YouTube Shorts, or TikTok's algorithm, features, and trends
- Ability to utilize AI tools like Midjourney, ChatGPT, etc., for creating and iterating ads
- Profound awareness of trends within the health and fitness vertical
- Experience with subscription-based applications and mobile advertising market
- A genuine passion for wellness and health tech
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their creative work and a proven track record in driving marketing success.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated based on industry standards for a Senior Marketing Specialist with 5-10 years of experience in Spain)
Benefits:
- Flexible work arrangement with remote work options
- Possibility to relocate to one of the company's hubs in CY, PL, or ESP
- Opportunity to work on high-impact projects with a global health and fitness leader
Working Hours: Full-time (40 hours per week) with flexible hours and a results-driven work environment
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Health & Fitness industry
Company Size: Small (2-10 employees) - A close-knit team where individual contributions have a significant impact on the company's success
Founded: 2023 - A relatively new company with a strong focus on innovation and growth
Company Description:
- Welltech is a global leader in the health and fitness industry, with a mission to improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys
- The company has crossed over 220 million installs with life-changing apps and has a diverse team of over 700 passionate professionals across 5 hubs
- Welltech strives to be proactive wellness partners for their users and continually evolves themselves, fostering a culture of innovation and growth
Company Specialties:
- Personalized Well-being Design
- Preference-Driven Lifestyle Coaching
- Biohacking for Individuality
- Creative Well-being Solutions
Company Website: welltech.world
ASSUMPTION: Welltech is a dynamic and innovative company with a strong focus on user-centric design and personalized wellness solutions. The company's small size and rapid growth present unique opportunities for career development and impact.
📊 Role Analysis
Career Level: Senior - This role is suited for experienced marketing professionals looking to take on a leadership role and drive creative strategy within a growing company
Reporting Structure: The Senior Creative Marketing Specialist will report directly to the Marketing Director and collaborate closely with cross-functional teams
Work Arrangement: Remote (with possibility to relocate) - This role offers a high degree of flexibility and the opportunity to work from anywhere within Spain or one of the company's hubs in CY, PL, or ESP
Growth Opportunities:
- As a senior role within a growing company, this position offers significant opportunities for career advancement and professional development
- The ideal candidate will have the chance to shape the company's creative marketing strategy and make a lasting impact on its success
- Welltech's focus on innovation and growth presents numerous opportunities for learning and development
ASSUMPTION: This role is well-suited for experienced marketing professionals looking to take on a leadership role and drive creative strategy within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Remote - This role does not require a physical presence in an office, allowing for a high degree of flexibility and work-life balance
Office Location(s): Spain (with possibility to relocate to CY, PL, or ESP)
Geographic Context:
- Spain offers a vibrant and dynamic work environment with a strong focus on work-life balance
- The company's hubs in CY, PL, and ESP provide opportunities for relocation and international collaboration
- The remote work arrangement allows for a high degree of flexibility and the ability to work from anywhere within Spain or one of the company's hubs
Work Schedule: Full-time (40 hours per week) with flexible hours and a results-driven work environment
ASSUMPTION: The remote work arrangement and flexible hours allow for a high degree of work-life balance and the ability to tailor the work schedule to individual needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the Marketing Director and/or other senior team members
Key Assessment Areas:
- Creativity and strategic thinking
- Project management and organizational skills
- Communication and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your creative work and marketing achievements
- Be prepared to discuss your creative process and how you approach marketing challenges
- Research the company and its products to demonstrate your understanding of their mission and values
ATS Keywords: Creative Marketing, Performance Marketing, Project Management, Team Development, Market Research, Competitor Analysis, Creative Strategy, User-Generated Content, Storytelling, Communication, Analytical Skills, Mentorship, Collaboration, Time Management, Innovation, Health Tech
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Ad networks: Meta, TikTok, Google
- AI tools: Midjourney, ChatGPT
- Project management tools: Asana, Trello, or similar
- Design tools: Adobe Creative Suite, Sketch, or similar
ASSUMPTION: The ideal candidate will have experience with the relevant ad networks and design tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- User-centric design
- Collaboration
- Continuous learning and growth
Work Style:
- Results-driven and autonomous
- Collaborative and team-oriented
- Adaptable and open to feedback
- Passionate about wellness and health tech
Self-Assessment Questions:
- Do you thrive in a dynamic and innovative work environment?
- Are you comfortable working remotely and managing your own workload?
- Do you have a strong portfolio showcasing your creative work and marketing achievements?
ASSUMPTION: The ideal candidate will be a creative and strategic thinker with a strong portfolio, a proven track record in performance marketing, and a passion for wellness and health tech.
⚠️ Potential Challenges
- Managing a remote team and collaborating effectively across time zones
- Balancing multiple projects and priorities in a fast-paced and dynamic work environment
- Adapting to the company's rapid growth and evolving priorities
- Maintaining a strong work-life balance while working remotely
ASSUMPTION: The ideal candidate will be adaptable, resilient, and able to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role differs from other marketing positions in its focus on creative strategy and leadership, as well as its remote work arrangement and international collaboration opportunities
- Welltech's small size and rapid growth present unique opportunities for career development and impact
- Candidates should consider their long-term career goals and whether this role aligns with their desired trajectory in the marketing field
ASSUMPTION: This role is well-suited for experienced marketing professionals looking to take on a leadership role and drive creative strategy within a dynamic and innovative company.
📝 Sample Projects
- Developing and executing a creative marketing campaign for a new fitness app launch, driving user acquisition and engagement
- Analyzing user data and market trends to inform creative strategy and optimize ad performance
- Managing a team of designers and copywriters to create a cohesive and on-brand visual identity for a wellness product line
ASSUMPTION: The ideal candidate will have experience with similar projects and a strong portfolio showcasing their creative work and marketing achievements.
❓ Key Questions to Ask During Interview
- Can you describe the company's creative marketing strategy and how this role fits into its overall growth plans?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: The ideal candidate will be proactive and curious, asking insightful questions to demonstrate their understanding of the role and the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your creative work and marketing achievements
- Research the company and its products to demonstrate your understanding of their mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
