Senior Creative Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Creative Marketing Specialist

🔹 Company: Zipdev

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Defining and developing creative strategies for marketing campaigns and brand initiatives
• Creating high-quality short-form video content and graphic designs for various marketing channels
• Collaborating with cross-functional teams to align on messaging, goals, and deliverables
• Transforming marketing objectives into visually compelling assets that engage and convert

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and technical proficiency in various design and video editing tools. The ideal candidate will have a proven track record in driving business growth through compelling visual narratives.

📋 Key Responsibilities

✅ Lead creative direction and visual strategy for marketing campaigns and brand initiatives

✅ Create high-quality short-form video content for social media, including editing and optimizing for different platforms

✅ Design graphics and visual assets for social media, email campaigns, websites, and other marketing channels

✅ Play an active role in developing content strategy for short-form video projects, pushing creative standards forward for paid ads and social initiatives

✅ Collaborate closely with cross-functional team members to align on messaging, goals, and deliverables

✅ Translate marketing copy and strategic objectives into visually compelling assets that resonate with target audiences

✅ Own the end-to-end creative process — from ideation and concepting through final delivery

✅ Deliver assets on time to internal partners responsible for deployment and publishing

✅ Provide strategic input to elevate overall brand and campaign storytelling

ASSUMPTION: The role requires strong communication and collaboration skills, as well as the ability to work independently and take ownership of projects without heavy oversight.

🎯 Required Qualifications

Education: Not specified (Assumed: Bachelor's degree in Marketing, Graphic Design, or a related field)

Experience: 10+ years of experience in creative roles, with a blend of strategic leadership and hands-on execution

Required Skills:

• Proven experience creating impactful, conversion-driven digital content for businesses, ideally in e-commerce or online sales environments
• Deep understanding of digital marketing fundamentals and how creative assets drive performance
• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, etc.) and strong proficiency with Canva
• Strong portfolio demonstrating a wide range of creative capabilities — including video, design, and multi-channel marketing assets — all tied to business objectives
• Ability to balance big-picture thinking with a meticulous eye for design detail

Preferred Skills:

• Experience working remotely and collaborating with distributed teams
• Fluency in Spanish (Assumed: As the role is based in Mexico)

ASSUMPTION: While not explicitly stated, it is assumed that the candidate should have strong communication skills in English, as the role involves collaborating with international teams and clients.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (Assumed: Based on industry standards for senior-level marketing roles in Latin America)

Benefits:

• Vacation: 10 business days a year
• Holidays: 5 National Holidays a year
• Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day)
• Parental Leave
• Health Care Reimbursement
• Active Lifestyle Reimbursement
• Quarterly Home Office Reimbursement
• Payroll Deduction Purchase Plans
• Longevity Bonus
• Continuous Learning Bonus
• Access to Training and Professional Development Platforms

Working Hours: Monday - Friday, 40 hours a week (No weekends)

ASSUMPTION: The salary range is an estimate based on industry standards for senior-level marketing roles in Latin America. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Zipdev specializes in remote technical staffing from Latin America.

Company Size: 51-200 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and innovation.

Founded: 2014. Zipdev has been operating for over a decade, providing stability and experience in the remote staffing industry.

Company Description:

• Zipdev is a remote-first company that connects businesses with talented professionals from Latin America.
• The company focuses on providing high-quality, nearshore technical staffing solutions for various industries.
• Zipdev's mission is to help businesses build remote teams that drive growth and innovation.

Company Specialties:

• Recruiting and search and placement services for technical and non-technical roles
• Staffing for full-stack, back-end, and front-end developers
• Remote team building and management
• Virtual assistant services

Company Website: http://www.zipdev.com

ASSUMPTION: Zipdev's remote-first culture and focus on Latin American talent make it an attractive option for professionals seeking international career opportunities.

📊 Role Analysis

Career Level: Senior. This role is suited for experienced marketing professionals looking to take on a leadership role in creative strategy and execution.

Reporting Structure: The Senior Creative Marketing Specialist reports directly to the founder and collaborates with other creative and marketing team members, including growth marketing, email, and social media specialists.

Work Arrangement: Remote solely. The role is based in Mexico and can be performed entirely remotely.

Growth Opportunities:

• Potential to own and define creative vision across multiple brands and industries
• Opportunities to work across diverse clients, product types, and industries as a core creative partner to the client's team
• Chance to grow within the company as it continues to expand its remote staffing services

ASSUMPTION: The remote nature of the role and the company's focus on Latin American talent provide unique growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Remote. The role is based in Mexico and can be performed entirely remotely.

Office Location(s): Not specified (Assumed: The role can be performed from anywhere in Mexico)

Geographic Context:

• Mexico has a large and growing tech industry, with a strong focus on nearshore outsourcing and remote work
• The country offers a high quality of life, with affordable living costs and a rich cultural heritage
• Mexico's time zone (CST) overlaps with both North American and European business hours, making it an ideal location for remote collaboration

Work Schedule: Monday - Friday, 40 hours a week (No weekends). The role requires a consistent work schedule with some flexibility for collaboration with international teams.

ASSUMPTION: The remote work environment and flexible work schedule provide a good work-life balance for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Creative challenge or test project
• Final interview with the founder

Key Assessment Areas:

• Creative portfolio and case studies
• Communication and collaboration skills
• Strategic thinking and problem-solving abilities
• Technical proficiency in design and video editing tools

Application Tips:

• Tailor your resume and cover letter to highlight your creative marketing experience and achievements
• Prepare a strong portfolio showcasing your design and video editing skills, with a focus on business-driven results
• Be prepared to discuss your creative process and how you approach marketing objectives

ATS Keywords: Creative Direction, Visual Strategy, Video Editing, Graphic Design, Content Strategy, Marketing Objectives, Adobe Creative Suite, Canva, Digital Marketing, Communication, Proactive, Artistic Excellence, Business Impact

ASSUMPTION: The interview process will focus on assessing the candidate's creative skills, strategic thinking, and cultural fit within the company's remote-first culture.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)
• Canva
• Video editing tools such as Premiere Pro and CapCut
• Project management and collaboration tools (Assumed: As the role is remote)

ASSUMPTION: The candidate should have strong proficiency in the listed tools and be open to learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Be authentic
• Embrace remote culture
• Focus on results and continuous learning

Work Style:

• Self-directed and proactive
• Collaborative and communicative
• Comfortable working remotely and taking ownership without heavy oversight

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the freedom and flexibility it offers?
• Are you comfortable taking ownership of projects and driving them to completion without heavy oversight?
• Do you have a strong portfolio demonstrating your creative capabilities and business-driven results?

ASSUMPTION: The ideal candidate will be a self-starter with a strong creative vision, excellent communication skills, and a passion for driving business growth through compelling visual narratives.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Collaborating effectively with international teams and clients
• Adapting to the unique cultural and linguistic nuances of working in Latin America
• Keeping up with the latest design and video editing trends and technologies

ASSUMPTION: The candidate should be comfortable working remotely, managing multiple projects, and adapting to new technologies and cultural environments.

📈 Similar Roles Comparison

• This role is similar to a Senior Creative Marketing Manager or a Creative Director, but with a stronger focus on hands-on execution and video editing
• In comparison to other marketing roles, this position requires a unique blend of strategic thinking, creative execution, and technical proficiency in design and video editing tools
• Career progression could lead to roles such as Head of Creative or Chief Marketing Officer, depending on the company's growth and structure

ASSUMPTION: The ideal candidate will have experience in a similar role or a related field, with a strong portfolio demonstrating their creative capabilities and business-driven results.

📝 Sample Projects

• Developing a comprehensive visual strategy for a new product launch, including short-form video content, graphic designs, and social media assets
• Creating a series of animated explainer videos to showcase a company's unique value proposition
• Designing a cohesive brand identity for a startup, including logo, color scheme, and style guide

ASSUMPTION: The candidate should have a strong portfolio demonstrating their ability to tackle a wide range of creative projects, from video editing and graphic design to brand strategy and marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the creative process for a recent marketing campaign, from ideation to final delivery?
• How do you approach collaborating with cross-functional teams to align on messaging, goals, and deliverables?
• What is Zipdev's approach to remote work and company culture?
• How does this role fit into the company's long-term growth plans, and what opportunities exist for career advancement?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: The ideal candidate will ask thoughtful questions that demonstrate their interest in the role, the company, and the creative challenges they will face.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your creative marketing experience and achievements
• Prepare a strong portfolio showcasing your design and video editing skills, with a focus on business-driven results
• Be prepared to discuss your creative process and how you approach marketing objectives
• Follow up with the hiring manager within one week of submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.