Senior Creative Strategist

📌 Core Information

🔹 Job Title: Senior Creative Strategist

🔹 Company: QVC

🔹 Location: West Chester, Pennsylvania

🔹 Job Type: Full-Time, Hybrid (4-6 days/month in office)

🔹 Category: Marketing & Creative

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 3-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Aligning creative strategy with business outcomes
• Collaborating with various teams to drive the creative vision
• Managing project timelines and deliverables
• Utilizing consumer insights to inform brand initiatives
• Staying informed about industry trends and contributing to innovation

ASSUMPTION: This role requires a creative visionary with strong communication skills and the ability to work effectively with various teams to drive business outcomes through creative strategy.

📋 Key Responsibilities

✅ Develop and present creative strategies that align with brand values and business objectives

✅ Partner with execution teams to ensure successful implementation of creative initiatives

✅ Manage project timelines and deliverables, ensuring consistency with strategic objectives

✅ Collaborate with Consumer Insights and Customer Experience teams to convert business and consumer information into actionable brand insights

✅ Stay informed about cultural, technological, and market trends to contribute to strategic and creative innovation

ASSUMPTION: This role involves a mix of strategic thinking, project management, and collaboration with various teams to drive creative initiatives that support business outcomes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Creative Arts, or related field

Experience: 3-5 years of experience in developing and executing successful creative strategies

Required Skills:

• Strong understanding of digital media, branding, and content creation
• Excellent communication, presentation, and storytelling skills
• Adaptability to changing industry dynamics and quick decision-making

Preferred Skills:

• Experience with project management tools
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in creative strategy, digital media, and excellent communication skills to excel in this role.

💰 Compensation & Benefits

Salary Range: $85,000 - $120,000 per year (Based on industry standards for a Senior Creative Strategist role with 3-5 years of experience)

Benefits:

• Health Care Benefits (starting on day 1)
• 401(k)
• Paid Time Off
• Tuition Reimbursement
• Employee Assistance Program
• Parental Leave
• Paid Volunteer Hours
• Company Discounts

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (4-6 days/month in office)

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Creative Strategist role with 3-5 years of experience. Benefits are comprehensive and include health care, retirement savings, time off, and additional perks.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Multichannel Retailer)

Company Size: 10,001+ employees (Large enterprise)

Founded: 1986 (Over 35 years ago)

Company Description:

• QVC Group is a Fortune 500 company with six leading retail brands
• Offers a live social shopping experience through video-driven commerce on various screens
• Headquartered in West Chester, PA, with team members worldwide

Company Specialties:

• Retail
• eCommerce
• Broadcasting
• Multimedia
• Global
• Multiplatform
• e-commerce
• And vcommerce

Company Website: http://www.qvcgrp.com

ASSUMPTION: QVC Group is a large, established retailer with a strong presence in the multichannel retail industry. They offer a comprehensive range of benefits and opportunities for professional growth.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: Reports to the Senior Director, Creative Strategy

Work Arrangement: Hybrid (4-6 days/month in office)

Growth Opportunities:

• Potential career progression to Director or Manager level roles
• Opportunities to work on diverse projects and collaborate with various teams
• Access to professional development and training opportunities

ASSUMPTION: This role offers opportunities for career growth and professional development within the creative strategy department and across the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (4-6 days/month in office)

Office Location(s): West Chester, Pennsylvania

Geographic Context:

• West Chester is a suburban area located approximately 20 miles west of Philadelphia
• The office is situated in a business park with nearby amenities
• West Chester offers a mix of urban and suburban living with a variety of housing options

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement allows for flexibility while still providing opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Senior Director, Creative Strategy

Key Assessment Areas:

• Creative strategy development and presentation skills
• Communication and storytelling abilities
• Project management and organizational skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your creative strategy experience and relevant skills
• Prepare examples of your creative strategy work and be ready to discuss them during the interview
• Research QVC Group and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Creative Strategy, Digital Media, Branding, Content Creation, Communication, Presentation, Storytelling, Project Management, Consumer Insights, Data Analysis, Cultural Trends, Technological Trends, Market Trends, Problem Solving, Adaptability

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their creative strategy skills and experience throughout the interview process.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Presentation software (e.g., PowerPoint, Keynote)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and teams the candidate works with.

👔 Cultural Fit Considerations

Company Values:

• Drive Progress
• Act With Empathy
• Be Brave
• Embrace the Future
• Do What’s Right

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Data-driven and strategic

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you adaptable and comfortable with change?
• Do you have strong data analysis skills and a strategic mindset?

ASSUMPTION: QVC Group values candidates who are collaborative, adaptable, and strategic, with a strong commitment to driving progress and acting with empathy.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing creative vision with business objectives
• Adapting to changes in industry trends and consumer behavior
• Working effectively with various teams and stakeholders

ASSUMPTION: This role may present challenges related to project management, balancing creative vision with business objectives, and adapting to industry changes. Effective communication and collaboration skills will be essential for success.

📈 Similar Roles Comparison

• Unlike related roles, this position requires a strong focus on creative strategy and its alignment with business outcomes
• Industry-specific context: QVC Group operates in the multichannel retail industry, with a focus on live social shopping
• Career path comparison: This role offers opportunities for career progression to Director or Manager level roles within the creative strategy department

ASSUMPTION: This role is unique in its focus on aligning creative strategy with business outcomes and offers opportunities for career growth within the creative strategy department and across the broader organization.

📝 Sample Projects

• Developing a creative strategy for a new product launch
• Creating a brand refresh campaign to align with evolving consumer preferences
• Managing a project to improve the customer experience across multiple channels

ASSUMPTION: Sample projects for this role may involve developing creative strategies, managing projects, and collaborating with various teams to drive business outcomes.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall creative vision and strategy for QVC Group?
• Can you describe the team structure and how this role fits within it?
• How does QVC Group support the professional growth and development of its employees?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
• How does QVC Group foster a culture of innovation and adaptability?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company, and that help them better understand the expectations and opportunities associated with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your creative strategy experience and relevant skills
• Prepare examples of your creative strategy work and be ready to discuss them during the interview
• Research QVC Group and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the Talent Acquisition team one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.