📌 Core Information
🔹 Job Title: Senior Creative Strategist
🔹 Company: Dentsu
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-08-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the strategic development of creative and CRM campaigns
- Ensuring campaigns are insight-led, emotionally engaging, and creatively inspiring
- Collaborating with media teams to align creative and targeting strategies
- Driving B2B relevance and applying deep understanding of B2B marketing
- Developing and delivering account-based marketing strategy and activations
ASSUMPTION: This role requires a strategic mindset with a strong focus on customer understanding and creative problem-solving.
📋 Key Responsibilities
✅ Lead creative strategy for CRM campaigns, ensuring they are insight-led, emotionally engaging, and creatively inspiring
✅ Bring fresh thinking and recommend new approaches that push CRM and paid media beyond the expected
✅ Drive B2B relevance by applying a deep understanding of B2B marketing to shape strategies that speak to business audiences with clarity, creativity, and commercial impact
✅ Develop and deliver account-based marketing strategy and activations
✅ Collaborate with media teams to ensure creative and targeting strategies are aligned and identify opportunities for creative testing and optimization
ASSUMPTION: This role requires strong communication skills, both written and verbal, to convey strategies effectively to clients and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 4+ years of creative strategy experience, including running a piece of business, in a top agency
Required Skills:
- Proven experience in designing and planning CRM and loyalty programmes
- B2B experience is essential, and experience working on telco would be beneficial
- Proven experience of briefing and developing creative work with teams
- Experience of building relationships with clients, along with a proficiency in writing presentations and presenting with confidence
- Understanding of key marketing theories and ability to apply them to strategy work
- Knowledge of current and emerging research methods, including their strengths and weaknesses and likely outputs
- Ability to synthesise 4Cs information to create new and provocative insights
- Confident use of key tools for insight generation and planning tools and templates
- Understanding of measurement and effectiveness frameworks
Preferred Skills:
- Experience working on telco accounts
- Fluency in additional languages
ASSUMPTION: Candidates with a strong portfolio demonstrating their creative strategy skills and experience working on B2B accounts will be highly competitive.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per year (Based on industry standards for a Senior Creative Strategist role in London)
Benefits:
- Competitive benefits package
- Flexible working arrangements
- Opportunities for professional development and growth
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:30 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Creative Strategist role in London. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 1901 (as a holding company)
Company Description:
- Dentsu is a global advertising and marketing services company
- Offers a wide range of services, including advertising, media planning, media buying, people-based marketing, creative, innovation, data, and technology
- Committed to creating sustainable growth opportunities for clients and fostering an inclusive work environment
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data
- and Technology
Company Website: dentsu.com
ASSUMPTION: Dentsu's large size and global presence offer applicants extensive opportunities for career growth and exposure to diverse projects.
📊 Role Analysis
Career Level: Senior-level role with potential for growth into management or leadership positions
Reporting Structure: This role reports directly to the Creative Director
Work Arrangement: On-site, full-time position with potential for flexible working arrangements
Growth Opportunities:
- Potential to take on additional responsibilities and grow into a leadership role
- Opportunities to work on diverse projects and accounts
- Access to professional development and training resources
ASSUMPTION: This role offers significant opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 10 Triton Street, Regents Place, London, NW1 3BF, GB
Geographic Context:
- London is a major global city with a vibrant advertising and marketing industry
- The office is located in a central, well-connected area with easy access to public transportation
- The city offers a wide range of cultural, entertainment, and recreational opportunities
Work Schedule: Standard office hours with potential for flexible working arrangements
ASSUMPTION: The central London location and modern office environment provide an ideal setting for collaboration and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-person or virtual interview with the Creative Director and/or other team members
- Final interview with the Managing Director
Key Assessment Areas:
- Candidates' strategic thinking and problem-solving skills
- Candidates' understanding of B2B marketing and CRM programmes
- Candidates' communication and presentation skills
- Candidates' cultural fit with the company and team
Application Tips:
- Highlight relevant experience and achievements in your resume, particularly those demonstrating your creative strategy skills and B2B experience
- Prepare a portfolio showcasing your creative strategy work and its impact on campaigns
- Research Dentsu's company culture and values, and be prepared to discuss how your personal values align with theirs
ATS Keywords: Creative Strategy, CRM, B2B Marketing, Account-Based Marketing, Campaign Development, Customer Insights, Marketing Theories, Research Methods
ASSUMPTION: Applicants should tailor their resume and application materials to highlight the required and preferred skills listed in the job description.
🛠️ Tools & Technologies
- GWI, YouGov, WARC
- Planning tools and templates
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard tools and platforms is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Inclusion
- Sustainability
Work Style:
- Creative and strategic thinking
- Collaborative and inclusive approach
- Results-driven and proactive
- Adaptable and open to feedback
Self-Assessment Questions:
- How do my personal values align with Dentsu's company values?
- Am I comfortable working in a fast-paced, collaborative environment?
- Do I have a proven track record of driving results through creative and strategic thinking?
ASSUMPTION: Applicants should carefully consider how their personal values and work style align with Dentsu's company culture and values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines
- Working with diverse stakeholders, including clients and internal teams
- Keeping up with industry trends and best practices
- Adapting to a large, global organization with a diverse range of clients and projects
ASSUMPTION: Applicants should be prepared to manage multiple priorities and work effectively with diverse teams.
📈 Similar Roles Comparison
- This role is similar to a Senior Account Strategist or Senior Brand Strategist role in an advertising or marketing agency
- However, this role has a specific focus on CRM and B2B marketing
- Career progression in this role could lead to management or leadership positions within the creative strategy function
ASSUMPTION: Applicants should consider how their skills and experience align with the specific requirements of this role compared to similar positions in the industry.
📝 Sample Projects
- Developing a CRM strategy for a major telco client to improve customer retention and loyalty
- Creating a targeted, account-based marketing campaign for a key B2B client
- Collaborating with the media team to optimize campaign messaging and targeting for maximum impact
ASSUMPTION: Applicants should be prepared to discuss their experience with CRM and B2B marketing campaigns, as well as their ability to collaborate effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the creative strategy function?
- How does this role fit into the broader creative strategy and marketing efforts for the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Dentsu support the professional development and growth of its employees?
- What are the key challenges facing the company or industry that this role will need to address?
ASSUMPTION: Applicants should ask thoughtful, well-researched questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Dentsu careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills, particularly those related to creative strategy, CRM, and B2B marketing
- Prepare a portfolio showcasing your creative strategy work and its impact on campaigns
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
