Senior Creative Strategist

📌 Core Information

🔹 Job Title: Senior Creative Strategist

🔹 Company: Maneuver Marketing

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: 2025-05-19

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Remote (with occasional on-site collaboration)

🚀 Job Overview

Key aspects of this role include:

• Driving high-converting, performance-driven assets for a DTC Health & Wellness brand.
• Overseeing the development of compelling ads and content across multiple platforms and channels.
• Focusing on customer acquisition and performance marketing to support sustained, efficient growth.
• Collaborating with cross-functional teams to maintain a high ad grade success rate across tests.

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and a solid understanding of performance marketing to drive results and support the brand's growth objectives.

📋 Key Responsibilities

✅ Conduct in-depth competitive, visual, and creative research to inform innovative, high-performing creative strategies that resonate with the target demographic.

✅ Execute a strategic creative testing process to implement top-performing direct response creative elements, develop and test new concepts, and refine and scale high-performing concepts.

✅ Plan for every stage of the customer journey, crafting creatives tailored to each stage to drive engagement, shares, and conversions.

✅ Create engaging, viral content with a strong emphasis on emotional engagement, using top-of-mind awareness strategies to create shareable content and drive brand visibility.

✅ Optimize conversion levers by identifying and addressing bottlenecks within the sales funnel, implementing design enhancements, and conducting A/B testing on key design elements.

✅ Leverage and improve on Standard Operating Procedures (SOPs) by defining and documenting creative testing protocols and workflows, organizing recurring testing formats, and sharing results and best practices across teams.

✅ Establish clear expectations and performance goals tailored to individual roles, provide consistent coaching and timely feedback, and model accountability to support skill growth and morale.

ASSUMPTION: This role requires a high level of autonomy, strong organizational skills, and the ability to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Design, or a related field. Relevant experience may be considered in lieu of a degree.

Experience: Proven experience (5-10 years) in creative strategy, performance marketing, or a related role, with a focus on direct response advertising and customer acquisition.

Required Skills:

• Proven ability to conduct deep visual and competitor research using various tools and resources.
• Track record of planning and executing structured creative testing pipelines using tools like Airtable, Ads Manager, and Notion.
• Experience crafting creative concepts across the full customer journey, including top-funnel pain-point content, mid-funnel UGC/testimonials, and conversion-driving assets.
• Skilled in producing emotionally resonant, high-converting direct-response ads, leveraging storytelling frameworks, strong CTAs, and objection-handling techniques rooted in consumer psychology.
• Comfortable analyzing performance data (CTR, CVR, ROAS) and optimizing creative and layout levers to drive measurable acquisition impact.
• Fluent in developing and maintaining creative SOPs, frameworks, and production documentation using tools like Notion, Airtable, and Loom to streamline iteration and ensure cross-team alignment.
• Experienced in managing or collaborating with cross-functional creative pods, using project management tools and communication platforms to align strategy, media, and design teams toward shared KPIs and deadlines.

Preferred Skills:

• Experience working with DTC brands or in the health and wellness industry.
• Fluency in additional languages, particularly Spanish or French, to support global expansion.

ASSUMPTION: Strong creative and analytical skills, along with a data-driven mindset and a passion for performance marketing, are essential for success in this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Estimated based on industry standards for a Senior Creative Strategist role in the UK)

Benefits:

• Competitive benefits package, including health insurance and retirement plans.
• Flexible working hours and remote work options.
• Opportunities for professional development and growth within the company.

Working Hours: Full-time (40 hours per week), with flexible working hours and occasional on-site collaboration.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Creative Strategist role in the UK. The final salary offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights 🔍 Company Context

Industry: Maneuver Marketing operates in the competitive and rapidly growing retail health and personal care products industry, focusing on direct-to-consumer (DTC) brands.

Company Size: Maneuver Marketing is a mid-sized company with 11-50 employees, offering a dynamic and collaborative work environment with ample opportunities for growth and advancement.

Founded: Maneuver Marketing was founded in 2018 and has since experienced rapid growth, achieving an annual revenue of over $100 million in just four years.

Company Description:

• Maneuver Marketing is a fast-growing company specializing in building, operating, and scaling hyper-growth health and wellness e-commerce brands.
• The company aims to elevate quality of life with functional supplements and plans to invest in and offer advisory and consulting services in the health and wellness space in the future.
• Maneuver Marketing is committed to disrupting traditional ways of building health and wellness brands and plans to become a dominant force in the industry in the coming years.

Company Specialties:

• E-commerce and direct-to-consumer marketing.
• Marketing and direct response advertising.
• Brand building and growth hacking.

Company Website: maneuvermarketing.com

ASSUMPTION: Maneuver Marketing's focus on rapid growth, innovation, and disruption in the health and wellness industry presents exciting opportunities for candidates looking to make a significant impact in a dynamic and fast-paced environment.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of autonomy, strategic thinking, and leadership in driving creative strategies and team management.

Reporting Structure: The Senior Creative Strategist will report directly to the Head of Creative and collaborate with cross-functional teams, including media, design, and strategy teams.

Work Arrangement: This role is remote-friendly, with occasional on-site collaboration required for team meetings and workshops. The work arrangement is flexible, with a focus on results and performance rather than hours worked.

Growth Opportunities:

• As Maneuver Marketing continues to grow, there will be opportunities for career progression into leadership roles or expanded responsibilities within the creative department.
• The company's focus on investing in and offering advisory and consulting services in the health and wellness space may present additional growth opportunities in related fields.

ASSUMPTION: The Senior Creative Strategist role offers a unique opportunity for candidates to drive high-impact creative strategies, collaborate with cross-functional teams, and contribute to the company's continued growth and success.

🌍 Location & Work Environment

Office Type: Maneuver Marketing operates a hybrid work environment, with a physical office in Singapore and remote work options for employees based in other locations.

Office Location(s): 469 MacPherson Road, #02-01, Singapore, Singapore 368186, SG

Geographic Context:

• The United Kingdom is a major market for Maneuver Marketing's DTC Health & Wellness brand, with a significant customer base and growth potential.
• The remote-friendly work arrangement allows for greater flexibility and access to a broader talent pool.
• The company's headquarters in Singapore provides a strategic advantage in the Asia-Pacific region, with a strong focus on expansion into North America and Europe.

Work Schedule: Full-time (40 hours per week), with flexible working hours and occasional on-site collaboration.

ASSUMPTION: The remote-friendly work arrangement and flexible working hours cater to a diverse range of candidates, prioritizing work-life balance and accessibility.

💼 Interview & Application Insights

Typical Process:

• Online application review and initial screening.
• Phone or video call with the HR team to discuss the role and assess cultural fit.
• Creative challenge or case study presentation to the creative team.
• Final interview with the Head of Creative and other key stakeholders.
• Background check and offer extension.

Key Assessment Areas:

• Creative portfolio and case studies demonstrating a strong track record in direct response advertising and customer acquisition.
• Strategic thinking and problem-solving skills, with a data-driven approach to creative decision-making.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Strong leadership and mentoring skills, with the ability to manage and develop junior team members.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on direct response advertising, customer acquisition, and creative strategy.
• Prepare a portfolio or case studies showcasing your creative work and the results you've achieved in previous roles.
• Be ready to discuss your creative process, research methods, and data-driven approach to creative decision-making during the interview.
• Demonstrate your understanding of Maneuver Marketing's brand, mission, and values, and explain how your skills and experience align with the company's goals and objectives.

ATS Keywords: Direct Response Advertising, Customer Acquisition, Creative Strategy, Performance Marketing, A/B Testing, Data Analysis, Team Management, Visual Design, Emotional Engagement, User-Centric Design, SOP Development, Cross-Functional Collaboration, Storytelling, Consumer Psychology

ASSUMPTION: The interview process for the Senior Creative Strategist role will focus on assessing the candidate's creative portfolio, strategic thinking, and cultural fit within Maneuver Marketing's dynamic and fast-paced environment.

🛠️ Tools & Technologies

• Creative Suite (Photoshop, Illustrator, After Effects)
• Adobe XD
• Sketch
• Figma
• Airtable
• Notion
• Loom
• Asana/ClickUp
• Slack
• Google Analytics
• Facebook Ads Manager
• Meta Ad Library
• Atria
• TikTok
• Reddit
• Motion
• Google Trends

ASSUMPTION: The Senior Creative Strategist will be expected to have proficiency in various creative and project management tools, as well as a strong understanding of performance marketing analytics and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making and continuous improvement.
• Collaboration and cross-functional teamwork.
• Innovation and disruption in the health and wellness industry.
• Customer-centric approach and commitment to quality and excellence.

Work Style:

• Dynamic and fast-paced, with a focus on results and performance.
• Collaborative and supportive, with a strong emphasis on teamwork and knowledge-sharing.
• Data-driven and analytical, with a focus on continuous learning and improvement.
• Flexible and adaptable, with a willingness to take on new challenges and responsibilities as the company grows.

Self-Assessment Questions:

• How do your creative strategies align with Maneuver Marketing's commitment to data-driven decision-making and continuous improvement?
• How do you approach collaboration and cross-functional teamwork, and how have you successfully managed or contributed to creative pods in previous roles?
• How do you stay up-to-date with industry trends and emerging technologies, and how do you incorporate this knowledge into your creative strategies and processes?

ASSUMPTION: Maneuver Marketing's dynamic and fast-paced work environment requires candidates who are adaptable, results-driven, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, dynamic work environment.
• Balancing creative innovation with data-driven decision-making and performance marketing objectives.
• Collaborating effectively with cross-functional teams, including media, design, and strategy teams, to maintain a high ad grade success rate across tests.
• Adapting to a remote-friendly work arrangement, with occasional on-site collaboration required for team meetings and workshops.

ASSUMPTION: The Senior Creative Strategist role presents unique challenges and opportunities for candidates looking to drive high-impact creative strategies, collaborate with cross-functional teams, and contribute to the company's continued growth and success in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional advertising agencies, Maneuver Marketing focuses on direct response advertising and customer acquisition, with a strong emphasis on performance marketing and data-driven decision-making.
• The Senior Creative Strategist role at Maneuver Marketing requires a unique blend of creative and analytical skills, with a strong focus on driving results and supporting the brand's growth objectives.
• Career progression in this role may lead to leadership positions or expanded responsibilities within the creative department, as well as opportunities in related fields as the company invests in and offers advisory and consulting services in the health and wellness space.

ASSUMPTION: The Senior Creative Strategist role at Maneuver Marketing offers a unique opportunity for candidates looking to drive high-impact creative strategies, collaborate with cross-functional teams, and contribute to the company's continued growth and success in a dynamic and fast-paced environment.

📝 Sample Projects

• Developing a comprehensive creative testing strategy for a new product launch, including competitive research, concept development, and A/B testing to optimize performance and drive customer acquisition.
• Creating a series of emotionally resonant, high-converting direct response ads for a seasonal campaign, targeting a specific customer segment and driving engagement, shares, and conversions through top-of-mind awareness strategies.
• Optimizing the sales funnel for a core product, identifying and addressing bottlenecks through design enhancements and A/B testing on key design elements, such as CTAs, benefit stacks, and testimonial placements, to boost conversion rates and drive revenue growth.

ASSUMPTION: The Senior Creative Strategist role at Maneuver Marketing presents a wide range of creative and strategic challenges, requiring candidates to leverage their skills and experience to drive results and support the brand's growth objectives.

❓ Key Questions to Ask During Interview

• How does the creative team collaborate with other departments, such as media and design, to maintain a high ad grade success rate across tests and drive sustained, efficient growth?
• What are the key priorities for the first 90 days in this role, and how can I contribute to driving results and supporting the brand's growth objectives?
• How does Maneuver Marketing approach innovation and disruption in the health and wellness industry, and how can I contribute to driving creative strategies that support the company's mission and values?
• What opportunities are there for professional development and growth within the creative department, and how does the company support the career progression of its employees?
• How does the company balance creative innovation with data-driven decision-making and performance marketing objectives, and how can I contribute to driving results and supporting the brand's growth?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to driving results and supporting the brand's growth objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on direct response advertising, customer acquisition, and creative strategy.
• Prepare a portfolio or case studies showcasing your creative work and the results you've achieved in previous roles.
• Be ready to discuss your creative process, research methods, and data-driven approach to creative decision-making during the interview.
• Demonstrate your understanding of Maneuver Marketing's brand, mission, and values, and explain how your skills and experience align with the company's goals and objectives.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.