📌 Core Information
🔹 Job Title: Senior Creative Strategist, Brand Partnership Studio
🔹 Company: Amazon
🔹 Location: Santa Monica, Chicago, New York
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (Santa Monica, Chicago, New York)
🚀 Job Overview
Key aspects of this role include:
- Guiding brands to leverage Twitch and live streaming technology for customer engagement
- Developing creative strategies and campaigns for advertising clients
- Collaborating with cross-functional teams to deliver high-quality creative executions
- Managing multiple projects and meeting aggressive deadlines
- Familiarity with the gaming and influencer space, branded content, and digital advertising landscape
ASSUMPTION: This role requires a strong understanding of Twitch, the gaming ecosystem, and digital advertising to effectively guide brands and develop creative strategies.
📋 Key Responsibilities
✅ Respond to client RFPs with compelling proposals that serve the brand’s needs while leveraging Twitch’s platform, products, and talent
✅ Attend client meetings, pitches, and collaborative work sessions to translate, educate, and evangelize Twitch to advertising clients
✅ Articulate high-concept ideas and proposals to sellers, media agencies, and clients to ensure they’re effectively communicated
✅ Conceptualize campaigns in a fast-paced, collaborative environment while juggling multiple projects with multiple stakeholders
✅ Identify advertiser vertical needs and content gaps and create proactive packages to address them
✅ Ensure that all concepts delivered meet Amazon's bar-raising standard
ASSUMPTION: This role requires strong communication, project management, and creative problem-solving skills to effectively manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team
Required Skills:
- Proven experience in creative strategy and execution
- Strong communication and presentation skills
- Ability to manage multiple projects and meet aggressive deadlines
- Familiarity with the RFP process and analyzing briefs
- Understanding of Twitch, the gaming ecosystem, and digital advertising landscape
Preferred Skills:
- Experience leading creative development of innovative creative from concept to delivery
- Experience presenting creative concepts effectively to senior executives
- Experience developing cross-functional relationships with product, consumer research, and marketing teams
- Fluency in the gaming and streaming ecosystem
ASSUMPTION: While a Bachelor's degree is required, relevant work experience and industry-specific skills are highly valued for this role.
💰 Compensation & Benefits
Salary Range: $127,100/year to $210,300/year (varies by location)
Benefits:
- Medical, financial, and other benefits
- Equity and sign-on payments
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on Amazon's compensation structure and may vary depending on the location and job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,001+ employees (Enterprise)
Founded: 1994 (Amazon was founded in Bellevue, WA, and later moved its headquarters to Seattle, WA)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce and online retail
- Cloud computing and infrastructure (Amazon Web Services)
- Digital content and streaming services (Amazon Prime, Amazon Music, Amazon Video)
- Artificial intelligence and machine learning (Alexa, Amazon Go, Amazon Robotics)
Company Website: Amazon.com
ASSUMPTION: Amazon's size and diverse business segments offer numerous growth opportunities and a dynamic work environment.
📊 Role Analysis
Career Level: Senior-level role with potential for growth within the Brand Partnership Studio or related teams
Reporting Structure: Reports to the Creative Strategy Lead, US
Work Arrangement: Hybrid (onsite in Santa Monica, Chicago, or New York with remote flexibility)
Growth Opportunities:
- Potential to lead creative development and manage teams
- Opportunities to work on high-profile brand partnerships and campaigns
- Possibility to expand skills and expertise in digital advertising and the gaming ecosystem
ASSUMPION: This role offers growth opportunities within Amazon's Brand Partnership Studio and related teams, as well as potential career advancement within the broader advertising and marketing industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with onsite amenities
Office Location(s): Santa Monica, Chicago, New York
Geographic Context:
- Santa Monica: Beachside location with a vibrant tech industry and startup scene
- Chicago: Diverse, midwestern city with a strong tech and advertising industry
- New York: Global hub for advertising, media, and entertainment industries
Work Schedule: Flexible hours with a focus on results and deliverables
ASSUMPTION: The hybrid work arrangement offers a balance between onsite collaboration and remote flexibility, allowing employees to work from their preferred location when not required onsite.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a recruiter
- Onsite or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Candidates' understanding of Twitch, the gaming ecosystem, and digital advertising landscape
- Candidates' creative problem-solving skills and ability to develop innovative strategies
- Candidates' communication and presentation skills
- Candidates' ability to manage multiple projects and meet aggressive deadlines
Application Tips:
- Highlight relevant experience and achievements in creative strategy and execution
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare a portfolio showcasing your creative strategy and campaign development skills
- Research Amazon's Brand Partnership Studio and Twitch to demonstrate your understanding of the role and company
ATS Keywords: Creative Strategy, Brand Partnerships, Twitch, Gaming Ecosystem, Digital Advertising, RFP Process, Campaign Development, Project Management
ASSUMPTION: The interview process will focus on assessing candidates' creative strategy skills, industry knowledge, and cultural fit within Amazon's Brand Partnership Studio.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Project management tools (Asana, Trello, JIRA)
- Presentation tools (Keynote, Google Slides)
- Collaboration tools (Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as Amazon provides training and resources for employees to develop their skills.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and collaborative environment
- Focus on results and customer-centric approach
- Emphasis on innovation, creativity, and continuous learning
Self-Assessment Questions:
- Do you thrive in fast-paced, collaborative environments?
- Are you passionate about inventing creative solutions and driving results?
- Do you embrace a customer-centric approach and long-term thinking?
ASSUMPTION: Candidates who align with Amazon's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple projects and meeting aggressive deadlines may require strong time management and prioritization skills
- Working in a fast-paced, collaborative environment may require adaptability and resilience
- Developing creative strategies for brands in the gaming and influencer space may require a deep understanding of the industry and its trends
- Working remotely may require strong self-motivation and communication skills
ASSUMPTION: These challenges can be overcome with strong skills, experience, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on guiding brands to leverage Twitch and live streaming technology for customer engagement
- Industry-specific context: The gaming and influencer space is rapidly evolving, requiring candidates to stay up-to-date with trends and best practices
- Career path comparison: This role offers growth opportunities within Amazon's Brand Partnership Studio and related teams, as well as potential career advancement within the broader advertising and marketing industry
ASSUMPTION: This role is unique in its focus on Twitch and live streaming technology, but shares similarities with other creative strategy and advertising roles in its required skills and qualifications.
📝 Sample Projects
- Developing a creative strategy for a major brand to engage with Twitch's gaming community through a live streaming event
- Creating a branded content series for an advertiser targeting the gaming and influencer space
- Conceptualizing a cross-platform advertising campaign for a brand looking to expand its reach within the digital advertising landscape
ASSUMPTION: These sample projects demonstrate the types of creative strategy and campaign development opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand Partnership Studio?
- How does the Brand Partnership Studio collaborate with other Amazon teams, such as Twitch and Amazon Advertising?
- What are the most challenging aspects of working in this role, and how can I best prepare to succeed?
- What opportunities are there for growth and development within the Brand Partnership Studio and related teams?
- How does Amazon support work-life balance for employees in this role?
ASSUMPTION: Asking these questions will help candidates better understand the role, team dynamics, and company culture, enabling them to make informed decisions about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in creative strategy and execution
- Prepare a portfolio showcasing your creative strategy and campaign development skills
- Research Amazon's Brand Partnership Studio and Twitch to demonstrate your understanding of the role and company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
