Senior CRM Campaign Manager

📌 Core Information

🔹 Job Title: Senior CRM Campaign Manager

🔹 Company: dentsu

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading high-impact CRM campaigns for a major FMCG client
• Collaborating with cross-functional teams to enhance customer journeys
• Managing campaign calendars and ensuring on-time delivery
• Optimizing customer journeys based on data insights and RFM segmentation
• Providing strategic planning and contributing to business results

ASSUMPTION: This role requires a balance of strategic thinking and hands-on campaign execution, with a strong focus on data-driven decision making and stakeholder management.

📋 Key Responsibilities

✅ Lead end-to-end campaign execution using Salesforce Marketing Cloud (SFMC)

✅ Coordinate across Zalo, EDM, telesales, and eGift journey activations

✅ Manage campaign calendars and monitor milestone adherence

✅ Ensure quality control, testing, and on-time delivery of campaigns

✅ Audit and enhance customer journeys based on RFM, behavioral segments, and medical profile

✅ Collaborate with the strategy team to map new journeys or revise retention flows

✅ Propose and pilot personalization tactics based on data insights

✅ Act as the primary point of contact for the client’s brand, sales, and tech/data teams

✅ Translate marketing briefs into executable CRM activities

✅ Represent campaign status, blockers, and wins in bi-weekly reviews

✅ Track KPIs, open rates, CTRs, conversions across all journeys

✅ Support BI and insights teams in compiling reports for optimization

✅ Contribute to quarterly RCA (Root Cause Analysis) and strategy enhancements

✅ Overview client’s business to propose strategic planning to impact business results

✅ Monitor action plan to meet objectives of the strategic plan.

ASSUMPTION: This role involves a mix of tactical campaign management and strategic planning, with a focus on driving business results through data-driven customer journeys.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7 years in CRM, digital marketing, or campaign execution

Required Skills:

• Hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder)
• Experience with Zalo OA/miniapp campaigns or Vietnam local CRM channels
• Strong project management and stakeholder communication skills
• Excellent attention to detail and QA process
• Fluency in Vietnamese and professional English proficiency

Preferred Skills:

• Experience with tools like Microsoft Office, Jira, Power BI
• Background in FMCG, or retail CRM, Digital, Ecommerce

ASSUMPTION: Candidates should have a strong background in CRM or digital marketing, with hands-on experience in Salesforce Marketing Cloud and a solid understanding of Vietnam's local CRM channels.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior CRM Campaign Manager role in Ho Chi Minh City, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year. This range is inclusive of base salary and expected bonuses.

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses
• Opportunities for professional development and growth

Working Hours: Full-time, with standard office hours (Monday - Friday, 8:30 AM - 5:30 PM). Occasional flexibility may be required to accommodate campaign deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.

Company Size: Dentsu is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Dentsu was founded in 1901 and has since grown into a global network with a strong presence in Asia, Europe, North America, and other regions.

Company Description:

• Dentsu is a creative agency that combines creativity, media, and data to deliver innovative solutions for clients.
• The company focuses on integrated experience delivery strategies across sales, service, marketing, and commerce.
• Dentsu offers consulting services on organizational operating models and organizational design.

Company Specialties:

• Marketing communications
• Advertising
• Media planning and buying
• People-Based Marketing
• Creative services
• Innovation and data-driven technology

Company Website: dentsuaegis.com

ASSUMPTION: Dentsu's extensive global presence and diverse service offerings provide applicants with opportunities to work on international projects and gain exposure to various industries.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a blend of strategic thinking and tactical execution. It offers opportunities for career growth within the company's marketing and advertising divisions.

Reporting Structure: The Senior CRM Campaign Manager reports directly to the CRM Strategy Director and works closely with brand stakeholders, strategy leads, SFMC developers, and analytics teams.

Work Arrangement: This role is on-site, with a full-time work arrangement. Occasional flexibility may be required to accommodate campaign deadlines.

Growth Opportunities:

• Progression to a CRM Strategy Manager or similar leadership role within the company's CRM division.
• Expansion into other marketing or advertising disciplines, such as media planning, creative services, or data analytics.
• Opportunities to work on international projects and gain exposure to diverse industries and markets.

ASSUMPTION: This role offers strong growth potential within Dentsu's marketing and advertising divisions, as well as opportunities to expand into other areas of the business.

🌍 Location & Work Environment

Office Type: Dentsu's Ho Chi Minh City office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Lim Tower 3, 29A Nguyen Dinh Chieu street, Da Kao, District 1, Ho Chi Minh City

Geographic Context:

• Ho Chi Minh City is Vietnam's largest city and a major economic hub, offering a vibrant cultural scene and numerous entertainment options.
• The city is known for its tropical climate, with high temperatures and humidity throughout the year.
• Traffic congestion is a common issue in Ho Chi Minh City, so proximity to public transportation or willingness to commute may be important factors to consider.

Work Schedule: The standard work schedule is Monday to Friday, 8:30 AM - 5:30 PM, with occasional flexibility required to accommodate campaign deadlines.

ASSUMPTION: The work environment at Dentsu's Ho Chi Minh City office is collaborative and dynamic, with a strong focus on creativity and innovation. The city's vibrant cultural scene and economic opportunities make it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the CRM Strategy Director and other team members
• Final interview with the regional CRM lead

Key Assessment Areas:

• Campaign management skills and experience with Salesforce Marketing Cloud
• Data-driven decision making and customer journey optimization
• Stakeholder communication and project management skills
• Strategic thinking and business acumen

Application Tips:

• Highlight relevant campaign management experience and achievements in your resume.
• Demonstrate your understanding of Vietnam's local CRM channels and data-driven customer journeys in your cover letter.
• Prepare examples of how you've optimized customer journeys based on data insights and RFM segmentation.

ATS Keywords: CRM, campaign management, Salesforce Marketing Cloud, Zalo, customer journey optimization, data-driven decision making, stakeholder communication, project management, strategic planning

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing candidates' campaign management skills, data-driven decision making, and strategic thinking.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud (Email Studio, Journey Builder)
• Zalo OA/miniapp
• Microsoft Office (Word, Excel, PowerPoint)
• Jira (for project management)
• Power BI (for data visualization and reporting)

ASSUMPTION: Candidates should have hands-on experience with Salesforce Marketing Cloud and familiarity with Vietnam's local CRM channels, such as Zalo. Proficiency in Microsoft Office and other relevant tools is also expected.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Collaboration
• Accountability
• Client-centricity

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on creativity, innovation, and data-driven decision making

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in CRM and customer journey optimization?
• Can you provide an example of a time when you successfully managed a complex campaign, involving multiple touchpoints and stakeholders?
• How do you approach strategic planning and contributing to business results in a CRM role?

ASSUMPTION: Dentsu values candidates who are innovative, collaborative, and client-focused, with a strong commitment to data-driven decision making and continuous learning.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, with tight deadlines and high expectations from stakeholders
• Adapting to a dynamic and fast-paced work environment, with a focus on innovation and creativity
• Navigating a large organization with diverse teams and projects
• Working in a competitive advertising services industry, with a strong focus on client satisfaction and business results

ASSUMPTION: This role may present challenges related to campaign management, stakeholder communication, and navigating a large, dynamic organization. Candidates should be prepared to work in a fast-paced environment and adapt to changing priorities and deadlines.

📈 Similar Roles Comparison

• Compared to other CRM Campaign Manager roles, this position offers a strong focus on strategic planning and business results, with a broader scope of responsibilities.
• In the context of Vietnam's advertising services industry, this role provides an opportunity to work with a major FMCG client and gain exposure to international best practices.
• Career-wise, this role offers growth potential within Dentsu's marketing and advertising divisions, as well as opportunities to expand into other areas of the business.

ASSUMPTION: This role offers a unique blend of tactical campaign management and strategic planning, with a strong focus on driving business results through data-driven customer journeys. Candidates should be prepared to work in a dynamic and fast-paced environment, with a strong emphasis on innovation and creativity.

📝 Sample Projects

• Developing and executing a multi-channel CRM campaign for a major FMCG client, involving Zalo, SFMC, telesales, and email touchpoints
• Optimizing customer journeys based on data insights and RFM segmentation, with a focus on improving customer lifetime value and retention
• Collaborating with cross-functional teams to map new journeys or revise retention flows, with a focus on driving business results and enhancing the customer experience

ASSUMPTION: These sample projects illustrate the mix of tactical campaign management and strategic planning required for this role, with a strong focus on data-driven decision making and customer journey optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the CRM division?
• How does Dentsu support the professional development and growth of its CRM team members?
• What are the key priorities for this role in the first 90 days?
• How does Dentsu approach client relationships and retention strategies for its CRM clients?
• What are the most challenging aspects of working in a dynamic and fast-paced advertising services industry?

ASSUMPTION: These interview questions are designed to provide insight into the team structure, company culture, and expectations for this role. Candidates should prepare thoughtful questions that demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant campaign management experience and achievements
• Write a cover letter that demonstrates your understanding of Vietnam's local CRM channels and data-driven customer journeys
• Prepare examples of how you've optimized customer journeys based on data insights and RFM segmentation
• Follow up with the HR team one week after submission to confirm receipt of your application and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.