Senior CRM Communications Manager (m/f/d)

📌 Core Information

🔹 Job Title: Senior CRM Communications Manager (m/f/d)

🔹 Company: Flix

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: On-site

🔹 Category: 🎯 CRM & Loyalty Marketing, 📣 Marketing Communications (MarCom)

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving customer engagement and retention using innovative CRM strategies.
• Optimizing customer communication channels globally.
• Collaborating with marketing and commercial teams to enhance revenue.
• Ensuring the employment of cutting-edge CRM tools and techniques.

ASSUMPTION: The role aims to significantly improve customer communication efficiency and retention rates, as suggested by the emphasis on innovation and global coordination.

📋 Key Responsibilities

✅ Develop and execute multi-channel marketing communications via email and push notifications.

✅ Optimize CRM platform for better performance using data analysis and A/B testing.

✅ Collaborate with teams to align communication strategies with business priorities.

✅ Stay informed on emerging CRM technologies and ensure compliance with privacy regulations.

✅ Contribute to the department’s strategic planning and innovation.

ASSUMPTION: Responsibilities involve both strategic planning and hands-on CRM tool optimization due to the focus on both development and execution.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years in marketing communications with a focus on mobile and CRM tools.

Required Skills:

• Experience with CRM tools, preferably Braze.
• Strong analytical and data interpretation skills.
• Ability to think creatively and strategically.

Preferred Skills:

• Knowledge of SQL.
• Experience in a global, high-volume marketing environment.

ASSUMPTION: The role is highly analytical and strategic, requiring strong technical CRM expertise, particularly with Braze, due to its emphasis throughout the job description.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Innovation-driven work with autonomy.
• Flexible hours with the option to work from various locations.
• Travel benefits with free Flix rides and discounts for friends and family.
• Multi-national team environment encouraging diversity and collaboration.

Working Hours: 40 hours per week with flexibility for remote work up to 60 days from anywhere.

ASSUMPTION: Benefits emphasize flexibility and travel perks to appeal to a diverse, mobile-friendly workforce environment.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development with a focus on travel tech

Company Size: 1,001-5,000 employees, suggesting a mid-sized, dynamic company environment.

Founded: 2011

Company Description:

• Recognized for innovative, sustainable travel solutions on a global scale.
• Leverages advanced technology to enhance customer travel experience.
• Expands mobility options beyond traditional methods, emphasizing eco-friendly travel.

Company Specialties:

• Intercity Buses
• Green Travel
• Travel-tech and Sustainability

Company Website: Flix

ASSUMPTION: The company's mission aligns with the role's responsibilities to drive customer engagement through sustainable travel technologies.

📊 Role Analysis

Career Level: Senior management with significant responsibility for strategic CRM initiatives.

Reporting Structure: Reports to the Head of CRM.

Work Arrangement: Flexible hybrid model, balancing on-site with remote work.

Growth Opportunities:

• Leading key global CRM projects.
• Opportunity to innovate within a fast-growing tech company.
• Experience in a multicultural environment of a global industry leader.

ASSUMPTION: This role offers substantial growth potential for individuals aiming to lead in CRM strategy and innovation on a global scale.

🌍 Location & Work Environment

Office Type: Modern, collaborative office environment in a prime urban location.

Office Location(s): Based in Lisbon, with opportunities to interact with global offices.

Geographic Context:

• Lisbon as an emerging tech hub offering vibrant community life.
• Access to diverse cultural settings and professional networking opportunities.

Work Schedule: Predominantly office-first with trust-based flexible hours. Regular on-site presence encouraged.

ASSUMPTION: The location presents a balance of professional opportunities and cultural experiences, attracting talents who value work-life integration.

💼 Interview & Application Insights

Typical Process:

• Initial HR screening and assessment of qualifications.
• Technical interviews focused on CRM expertise and strategic thinking.
• Final interviews with senior management to assess fit and vision alignment.

Key Assessment Areas:

• CRM tool proficiency and strategic application.
• Ability to drive innovative communication solutions.
• Cultural fit within a diverse team-oriented environment.

Application Tips:

• Highlight CRM and data analysis expertise in the resume.
• Prepare examples of successful CRM campaign strategies.
• Showcase adaptability to new technologies and ideas.

ATS Keywords: CRM, Marketing Communication, Data Analysis, Customer Segmentation, A/B Testing

ASSUMPTION: The application process will likely focus on diverse skillsets balancing technical CRM expertise with strategic outlook and team integration.

🛠️ Tools & Technologies

• Braze CRM platform
• SQL
• Analytical tools for data-driven insights

ASSUMPTION: Technological proficiency with Braze and SQL is critical due to their frequent mention and role relevance in CRM optimization.

👔 Cultural Fit Considerations

Company Values:

• Innovative travel solutions.
• Sustainability and eco-friendly focus.
• Diverse, inclusive work culture.

Work Style:

• Independent and proactive initiative-taking.
• Collaborative teamwork within diverse environments.
• Adaptability to fast-changing industry demands.

Self-Assessment Questions:

• How do you approach CRM strategy in a global context?
• What is your proficiency with Braze and other CRM tools?
• How do you ensure compliance with data privacy regulations?

ASSUMPTION: The cultural fit emphasizes a blend of innovation, autonomy, and teamwork, essential for success in a diverse global firm.

⚠️ Potential Challenges

• Navigating diverse market demands across different countries.
• Staying ahead of rapid technological changes in CRM.
• Balancing strategic planning with immediate CRM execution requirements.
• Ensuring all communications adhere to varying international privacy standards.

ASSUMPTION: The role will tackle challenges that require balancing global consistency with local market adaptiveness, focusing on strategy and compliance.

📈 Similar Roles Comparison

• Strong CRM platform proficiency remains a common requirement.
• Data-driven strategy development is a shared focus.
• Roles often demand balancing creative communication execution with analytical insights.

ASSUMPTION: The comparison highlights a consistent industry expectation for CRM strategists to be well-versed in both technology and market-driven strategy development.

📝 Sample Projects

• Developing a customer retention strategy tailored to multi-national users.
• Launching A/B tested CRM campaigns enhancing user engagement.
• Implementing a compliance review process for CRM communications.

ASSUMPTION: Projects will likely involve significant cross-department collaboration and strategic planning to align with company goals.

❓ Key Questions to Ask During Interview

• How does Flix define success for this role within the first year?
• What CRM challenges is Flix currently facing, and how can this role address them?
• How involved will this role be in developing new CRM tools and procedures?
• What specific growth opportunities does Flix provide for this position?
• How does the team measure the effectiveness of its CRM strategies globally?

ASSUMPTION: These questions aim to clarify role expectations and growth potential, ensuring a mutual fit between candidate capabilities and company needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a resume highlighting relevant CRM and data analysis experience.
• Prepare for technical interview sessions to assess CRM tool proficiency.
• Engage in final interviews focusing on strategic fit and career aspirations.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.