Senior CRM Marketing Executive

📌 Core Information

🔹 Job Title: Senior CRM Marketing Executive

🔹 Company: Next Plc

🔹 Location: Leicester, United Kingdom

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-16

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing email marketing campaigns for NEXT
• Driving email strategy and communication plans for key markets
• Utilizing data for customer segmentation and targeting
• Monitoring and communicating campaign results with stakeholders

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on data-driven decision making.

📋 Key Responsibilities

✅ Develop and execute email marketing campaigns, including set-up, testing, scheduling, and deployment

✅ Drive email strategy and wider communication plans for key markets

✅ Utilize data to build customer segmentations and targeting

✅ Encourage data quality improvements and best practices

✅ Perform ongoing A/B testing to improve campaign performance

✅ Monitor, track, and communicate campaign results with stakeholders

✅ Influence high-quality email content through the internal Design team

✅ Constantly research digital communications best practices, trends, and technologies

✅ Report to the Digital Communications Lead with potential responsibility for a small team.

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong attention to detail and problem-solving skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven ability in marketing/communications with 3+ years of relevant email marketing experience

Required Skills:

• Excellent written and confident verbal communication skills
• Proven ability to build excellent relationships with a range of internal and external stakeholders/teams
• Proven ability to effectively operationally/project manage teams to deliver projects
• Experience of utilising CRM/email service platforms such as Bloomreach
• Ability to understand data and reports to highlight key takeouts and actions
• Good knowledge of retailer e-commerce objectives and ways of working
• Excellent analytical, organisational, project management, and time management skills
• Self-motivated with the ability to prioritise tasks and take ownership of activity
• Proven attention to detail
• Able to manage and confidently present to multiple senior stakeholders
• Effective team player; can-do attitude
• Intermediate level user of G-Suite including sheets
• Possess strong analytical and problem-solving skills
• Intermediate level user of Excel/Sheets
• Experience working with HTML
• Excellent leadership skills

Preferred Skills:

• Experience working with data science/analytics teams
• Knowledge of marketing automation tools

ASSUMPTION: Candidates with experience in retail or e-commerce marketing may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Senior CRM Marketing Executive in the UK)

Benefits:

• Competitive pension scheme
• Generous staff discount
• Life assurance
• Health cash plan
• Flexible working arrangements

Working Hours: Full-time, 37.5 hours per week, with flexible working options available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Fashion)

Company Size: Large (7,120 employees)

Founded: 1982 (as a division of the Burton Group)

Company Description:

• Next is a British multinational clothing, footwear, and home products retailer
• Headquartered in Enderby, Leicester, England
• Operates over 700 stores and 100 concessions in the UK and Ireland, as well as an online platform

Company Specialties:

• Fashion retail
• E-commerce
• Homeware

Company Website: http://www.nextplc.co.uk

ASSUMPTION: Next is a well-established retailer with a strong online presence, offering a wide range of products and services.

📊 Role Analysis

Career Level: Mid-level (Senior Executive)

Reporting Structure: Reports to the Digital Communications Lead, with potential responsibility for a small team

Work Arrangement: On-site, with flexible working options available

Growth Opportunities:

• Potential to lead a team and mentor junior team members
• Opportunities to work on cross-functional projects and collaborate with other departments
• Progression to a management or leadership role within the Digital Marketing team

ASSUMPTION: This role offers opportunities for professional growth and development within the Digital Marketing team.

🌍 Location & Work Environment

Office Type: Head Office (Enderby, Leicester)

Office Location(s): Enderby, Leicester

Geographic Context:

• Leicester is a city in the East Midlands of England, with a population of around 350,000
• Next's Head Office is located in Enderby, a suburb of Leicester
• The office is easily accessible by public transportation and has on-site parking

Work Schedule: Full-time, 37.5 hours per week, with flexible working options available

ASSUMPTION: The work environment at Next's Head Office is dynamic and collaborative, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and CV screening
• Phone or video screening
• Face-to-face interview with the hiring manager and/or team members
• Final interview with the Digital Communications Lead

Key Assessment Areas:

• Email marketing expertise and campaign management skills
• Data analysis and segmentation abilities
• Stakeholder management and communication skills
• Problem-solving and attention to detail

Application Tips:

• Tailor your CV and cover letter to highlight your relevant email marketing experience and skills
• Provide specific examples of successful email marketing campaigns you've managed
• Demonstrate your understanding of data analysis and segmentation techniques
• Showcase your ability to manage stakeholders and work effectively in a team

ATS Keywords: Email Marketing, CRM, Data Analysis, Stakeholder Management, Campaign Management, HTML, G-Suite, Excel

ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Bloomreach (CRM/email service platform)
• G-Suite (Google Drive, Google Sheets, Google Docs)
• Microsoft Excel
• HTML

ASSUMPTION: Candidates should be comfortable using CRM platforms, email service providers, and data analysis tools to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer first
• One team
• Integrity
• Innovation
• Excellence

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you align with Next's company values, particularly 'customer first' and 'one team'?
• Are you comfortable working in a collaborative, data-driven environment?
• Can you thrive in a dynamic, fast-paced work environment and adapt to change?

ASSUMPTION: Candidates who demonstrate a strong fit with Next's company values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Keeping up with the fast-paced nature of digital marketing and e-commerce
• Working with large datasets and ensuring data quality
• Adapting to changes in the retail industry and consumer behavior

ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Email Marketing Manager or CRM Marketing Manager in a retail or e-commerce setting
• However, this role is unique in its focus on driving email strategy and communication plans for key markets
• Career progression in this role could lead to a Digital Marketing Manager or Head of Marketing position

ASSUMPTION: Candidates should research similar roles in the retail and e-commerce industries to better understand the market and competition.

📝 Sample Projects

• Developing and executing a targeted email campaign for a specific market or segment
• Analyzing campaign performance data to identify trends and optimize future campaigns
• Collaborating with the Design team to create engaging and on-brand email content

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to deliver results.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall digital marketing strategy for NEXT?
• What opportunities are there for professional growth and development within the Digital Marketing team?
• How does NEXT support work-life balance for its employees?
• What are the biggest challenges facing the Digital Marketing team in the coming year, and how can this role help address them?

ASSUMPTION: Candidates should prepare thoughtful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your CV and cover letter to highlight your relevant email marketing experience and skills
• Prepare for the interview by researching Next's company values and digital marketing strategies
• Practice discussing your experience with email marketing campaigns and data analysis
• Follow up with the hiring manager within a week of the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.