📌 Core Information
🔹 Job Title: Senior CRM Marketing Executive
🔹 Company: Tide
🔹 Location: Romania (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (Remote & On-site)
🚀 Job Overview
Key aspects of this role include:
- Expanding and optimizing multi-channel communications strategy
- Driving and delivering CRM programs for European markets
- Collaborating with cross-functional teams to enhance member engagement
- Analyzing campaigns and reporting on trends and recommendations
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results through data-driven insights and automation.
📋 Key Responsibilities
✅ Expand, drive, and optimize a multi-channel communications strategy through personalization and automation
✅ Develop and deliver the existing Credit engagement marketing CRM program for European markets
✅ Build and maintain reporting dashboards to track CRM performance
✅ Collaborate with product, content, BI, and other marketing team members to drive member engagement
✅ Continuously look for optimizations and new ideas to develop engagement marketing opportunities
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis to drive CRM success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of expertise in end-to-end CRM/retention marketing management
Required Skills:
- Proven experience with CRM platforms (e.g., Iterable, Hubspot, Braze)
- Strong analytical skills and experience handling campaign data using BI tools
- Excellent communication and reporting skills
- Proficient in Excel and business reporting tools (e.g., Tableau, Looker)
- Ability to handle multiple projects and adapt to changing priorities
Preferred Skills:
- Experience in Financial Services, start-ups, credit/lending, or tech space
- Fluency in additional European languages
ASSUMPTION: Candidates with a strong background in CRM management and a data-driven mindset will excel in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €65,000 per year (Estimated, based on market research for mid-level marketing roles in Romania)
Benefits:
- Flexible workplace model supporting both in-person and remote work
- Regular in-person gatherings to foster team spirit and collaboration
- Diverse and inclusive work environment
Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range is estimated based on market research for mid-level marketing roles in Romania. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (Fintech)
Company Size: Medium (1,001-5,000 employees)
Founded: 2015
Company Description:
- Tide is transforming the SME banking market with over 1 million members globally across the UK, India, and Germany.
- They offer business accounts and related banking services, along with a comprehensive set of connected administrative solutions.
- Tide is known for its quick onboarding, low fees, and innovative features, driven by data-driven decisions to help SMEs save time and money.
Company Specialties:
- Business banking
- Administrative solutions
- Data-driven decision-making
Company Website: https://www.tide.co
ASSUMPTION: Tide is a rapidly growing Fintech company focused on empowering small businesses with efficient banking and administrative solutions.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Head of Marketing or a relevant manager
Work Arrangement: Hybrid (Remote & On-site) with flexible hours
Growth Opportunities:
- Potential career progression into management or specialist roles within the marketing department
- Opportunities to work on global projects and expand skills across different markets
ASSUMPTION: This role offers opportunities for professional growth and development within the expanding marketing department at Tide.
🌍 Location & Work Environment
Office Type: Hybrid (Remote & On-site)
Office Location(s): London, United Kingdom (with the option to work remotely)
Geographic Context:
- Romania has a growing startup ecosystem and a strong focus on technology and innovation
- The country offers a competitive cost of living and a diverse cultural scene
- Tide's offices are designed as hubs for innovation and team-building, fostering collaboration and face-to-face interactions
Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and in-person collaboration, fostering a flexible and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- Final round interviews with hiring managers and team members
Key Assessment Areas:
- CRM management experience
- Data analysis and reporting skills
- Communication and collaboration abilities
- Cultural fit and alignment with Tide's values
Application Tips:
- Highlight relevant CRM management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Tide's mission and how your skills align with the role's requirements
- Prepare for behavioral and situational interview questions focusing on your CRM management experience and problem-solving skills
ATS Keywords: CRM management, retention marketing, campaign data analysis, segmentation, A/B testing, communication skills, Excel skills, BI tools, HTML, CSS, automation, personalization, cross-sell campaigns, customer journeys, reporting, data analysis
ASSUMPTION: Tide's application process is designed to assess candidates' relevant skills and cultural fit, with a focus on CRM management experience and data-driven decision-making.
🛠️ Tools & Technologies
- CRM platforms: Iterable, Hubspot, Braze
- BI tools: Looker, Tableau
- Excel
- HTML and CSS
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for CRM management and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Innovation and continuous improvement
- Collaboration and teamwork
Work Style:
- Results-driven and proactive
- Adaptable and comfortable with ambiguity
- Strong communication and collaboration skills
Self-Assessment Questions:
- How have you used data to drive CRM success in previous roles?
- Can you describe a time when you had to adapt to changing priorities or ambiguous situations?
- How do you approach collaborating with cross-functional teams to achieve shared goals?
ASSUMPTION: Tide values candidates who are data-driven, adaptable, and strong collaborators, with a focus on driving results and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Adapting to a rapidly changing and evolving FinTech environment
- Working with diverse teams across different markets and time zones
- Balancing remote work and in-person collaboration effectively
ASSUMPTION: These challenges require strong organizational skills, adaptability, and effective communication to succeed in this role.
📈 Similar Roles Comparison
- This role focuses more on driving results through data analysis and automation compared to related marketing roles
- Tide's global presence offers opportunities to work on international projects and expand skills across different markets
- Career progression opportunities are available within the expanding marketing department at Tide
ASSUMPTION: This role offers unique opportunities for professional growth and development within Tide's expanding marketing department, with a focus on driving CRM success through data-driven insights and automation.
📝 Sample Projects
- Developing and executing a multi-channel CRM campaign to drive member engagement and retention
- Analyzing campaign data to identify trends and optimize performance across different channels
- Collaborating with cross-functional teams to enhance member onboarding and education through targeted CRM communications
ASSUMPTION: These sample projects illustrate the hands-on, data-driven, and collaborative nature of the Senior CRM Marketing Executive role at Tide.
❓ Key Questions to Ask During Interview
- How does this role fit into Tide's overall marketing strategy and member engagement efforts?
- Can you describe a typical day or week in this role, and how priorities may shift over time?
- How does Tide support the professional growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
- How does Tide foster a culture of collaboration and innovation within its marketing department?
ASSUMPTION: These interview questions help candidates understand the role's context, priorities, and growth opportunities, as well as Tide's culture and approach to marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Tide's careers page
- Tailor your resume and cover letter to highlight your relevant CRM management experience and skills
- Prepare for interviews by researching Tide's mission, values, and culture
- Follow up with the hiring manager within a week after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
