Senior CRM Marketing Executive -German or French speaker

📌 Core Information 🔹 Job Title: Senior CRM Marketing Executive - German or French Speaker 🔹 Company: Tide 🔹 Location: Bulgaria 🔹 Job Type: Full-time, Hybrid 🔹 Category: Marketing 🔹 Date Posted: May 13, 2025 🔹 Experience Level: Mid-level (2-5 years) 🔹 Remote Status: Hybrid (London, Sofia, Hyderabad, Delhi, Berlin, Belgrade) 🚀 Job Overview Key aspects of this role include: - Planning and executing CRM campaigns across digital channels for customer acquisition - Collaborating with analytics teams to identify high-conversion segments and personalize communication journeys - Leveraging marketing automation platforms to build and optimize customer journeys - Continuously testing and optimizing campaigns to improve effectiveness - Reporting on CRM campaign performance and acquisition KPIs - Working closely with cross-functional teams and stakeholders ASSUMPTION: This role requires a strong understanding of CRM marketing strategies and a data-driven approach to campaign management. The ideal candidate will have experience working in a multinational team and be comfortable with remote collaboration. 📋 Key Responsibilities ✅ Plan and execute CRM campaigns aimed at customer acquisition across email, SMS, push notifications, and in-app messaging ✅ Work with analytics and data teams to identify high-conversion segments and personalize communication journeys ✅ Use marketing automation platforms to build and optimize customer journeys ✅ Continuously A/B test messaging, design, and CTAs to improve campaign effectiveness ✅ Report on CRM campaign performance and acquisition KPIs, providing insights for optimization ✅ Stay up to date on CRM and customer acquisition trends, tools, and best practices ✅ Analyze campaigns and report out to immediate stakeholders on trends and recommendations, using data to define, build, and maintain segments, including building and maintaining reporting dashboards to track CRM performance ✅ Work closely with the rest of the Acquisition Marketing team as well as a number of other cross-business stakeholders ✅ Continuously look for optimizations and new ideas to develop engagement marketing opportunities ASSUMPTION: The role involves a mix of strategic planning and hands-on execution. The ideal candidate will be comfortable with both data analysis and creative problem-solving. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field Experience: 2-3 years of experience in end-to-end CRM marketing management Required Skills: - Fluency in either German or French (essential) - Proven expertise in CRM marketing management - Hands-on experience with CRM platforms (e.g., Iterable, Hubspot, Braze) - Understanding of HTML and CSS - Experience handling campaign data from different sources using BI tools (e.g., Looker, Tableau) and turning this data into strategic insights - Experience in segmentation and targeting - A/B and MVT testing experience - Solid communication and reporting skills, able to work well in partnership with technical and non-technical team members - Good Excel skills and experience with business reporting tools (e.g., Tableau, Looker) - Ability to handle multiple projects and adapt to changing priorities - Hands-on, delivery-oriented, and results-driven, with a pragmatic implementation style - May have worked in Financial Services, start-ups, finance services, or tech space - Curious nature, good organizational skills, and impeccable attention to detail Preferred Skills: - Experience working in a multinational team - Familiarity with the financial services industry - Experience with customer acquisition in the German or French market ASSUMPTION: Given the hybrid nature of the role, the ideal candidate will be comfortable working remotely and collaborating with teams across different time zones. 💰 Compensation & Benefits Salary Range: €35,000 - €45,000 per year (based on industry standards for mid-level marketing roles in Bulgaria) Benefits: - 25 paid annual leave days - 3 paid days off for volunteering or L&D activities - Extended maternity and paternity leave covered by the company - Personal L&D budget - Additional health and dental insurance - Mental wellbeing platform - Fully covered Multisports card - Food vouchers - Snacks, light food, drinks in the office - WFH equipment allowance - Flexible working from home - Sabbatical Leave Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Bulgaria. The benefits package is comprehensive and designed to support work-life balance and employee wellbeing. 📌 Applicant Insights 🔍 Company Context Industry: Financial Services - Tide is transforming the small business banking market with over 1 million members globally across the UK, India, and Germany. Company Size: Medium (1,001-5,000 employees) - Tide has offices in London, Sofia, Hyderabad, Delhi, Berlin, and Belgrade, employing over 2,000 people globally. Founded: 2015 - Tide was founded in 2015 and has since grown to become a leading provider of business accounts and administrative solutions for SMEs. Company Description: - Tide helps SMEs save time and money by offering business accounts and related banking services, as well as a comprehensive set of connected administrative solutions from invoicing to accounting. - Tide uses advanced technology to make data-driven decisions and offers quick onboarding, low fees, and innovative features. - Tide has been recognized as one of CB Insights' global Fintech 250 and Beahurst's The Fintech Top 50 for the UK in 2023. Tide has also been certified as a Great Place to Work in 2023 and 2024. Company Specialties: - Small business banking - Fintech - Administrative solutions for SMEs Company Website: https://www.tide.co ASSUMPTION: Tide is a dynamic and growing company with a strong focus on innovation and employee wellbeing. The company's success is driven by its commitment to using technology to improve the lives of SMEs. 📊 Role Analysis Career Level: Mid-level - This role is suitable for candidates with 2-5 years of experience in CRM marketing management. Reporting Structure: The Senior CRM Marketing Executive will report directly to the Head of CRM Acquisition and work closely with the Acquisition Marketing team and other cross-functional stakeholders. Work Arrangement: Hybrid - The role requires a mix of remote work and in-person collaboration, with regular in-person gatherings to foster team spirit and collaboration. Growth Opportunities: - As Tide continues to expand, there will be opportunities for the right candidate to grow within the company and take on more responsibilities. - Tide encourages internal mobility and provides opportunities for employees to develop their skills and advance their careers. ASSUMPTION: The hybrid work arrangement allows for a good balance between remote work and in-person collaboration, fostering a strong sense of community and team spirit. 🌍 Location & Work Environment Office Type: Hybrid - Tide's offices are designed as hubs for innovation and team-building, with regular in-person gatherings to foster a strong sense of community. Office Location(s): - London, United Kingdom - Sofia, Bulgaria - Hyderabad, India - Delhi, India - Berlin, Germany - Belgrade, Serbia Geographic Context: - Bulgaria - Tide's Bulgarian office is located in Sofia, the capital and largest city of Bulgaria. Sofia is known for its vibrant culture, rich history, and affordable cost of living. - London, United Kingdom - Tide's headquarters are located in central London, providing easy access to public transportation and a wide range of amenities. - Hyderabad, India - Tide's Indian offices are located in Hyderabad and Delhi, two major cities with a strong tech industry and a large talent pool. - Berlin, Germany - Tide's German office is located in Berlin, a major tech hub with a thriving startup scene. - Belgrade, Serbia - Tide's Serbian office is located in Belgrade, the capital and largest city of Serbia, with a growing tech industry and a strong focus on innovation. Work Schedule: Flexible - Tide offers flexible working hours and remote work options to support work-life balance and employee wellbeing. ASSUMPTION: The hybrid work arrangement allows for a good balance between remote work and in-person collaboration, fostering a strong sense of community and team spirit. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. In-person or virtual interview with the hiring manager and team members 4. Final interview with the Head of CRM Acquisition Key Assessment Areas: - CRM marketing expertise - Data analysis and interpretation skills - Communication and collaboration skills - Problem-solving and creative thinking - Alignment with Tide's values and company culture Application Tips: - Tailor your resume and cover letter to highlight your CRM marketing experience and relevant skills - Include specific examples of CRM campaigns you've managed and their outcomes - Showcase your ability to work effectively in a multinational team and collaborate with stakeholders across different time zones - Demonstrate your understanding of Tide's business and the CRM marketing challenges facing SMEs ATS Keywords: CRM marketing, customer acquisition, campaign management, data analysis, marketing automation, A/B testing, segmentation, targeting, hybrid work, multinational team, stakeholder collaboration ASSUMPTION: The interview process is designed to assess the candidate's CRM marketing expertise, data analysis and interpretation skills, communication and collaboration skills, problem-solving and creative thinking, and alignment with Tide's values and company culture. 🛠️ Tools & Technologies - CRM platforms: Iterable, Hubspot, Braze - Marketing automation platforms: Salesforce, Braze, Iterable - BI tools: Looker, Tableau - Collaboration tools: Slack, Microsoft Teams, Google Workspace - Project management tools: Asana, Trello, Jira ASSUMPTION: The ideal candidate will have experience with CRM platforms, marketing automation platforms, and BI tools, as well as a willingness to learn and adapt to new technologies as needed. 👔 Cultural Fit Considerations Company Values: - Customer-centric - Tide is committed to understanding the needs of SMEs and using technology to improve their lives. - Data-driven - Tide uses data to make informed decisions and continuously improve its products and services. - Innovative - Tide is committed to pushing the boundaries of what's possible in small business banking and administrative solutions. - Collaborative - Tide fosters a culture of collaboration and teamwork, both internally and with its customers. - Inclusive - Tide is committed to creating a diverse and inclusive workplace where everyone can thrive. Work Style: - Results-driven - Tide is focused on delivering results and continuously improving its products and services. - Agile - Tide is committed to working in an agile and iterative manner, continuously learning and adapting to change. - Flexible - Tide offers flexible working hours and remote work options to support work-life balance and employee wellbeing. - Dynamic - Tide is a growing and evolving company, with new opportunities and challenges emerging all the time. Self-Assessment Questions: - How do you align with Tide's customer-centric approach, and how have you demonstrated this in your previous roles? - How do you approach data analysis and interpretation, and how have you used data to drive decision-making in your previous roles? - How do you collaborate effectively with team members and stakeholders across different time zones and cultural backgrounds? - How do you stay up to date with CRM and customer acquisition trends, tools, and best practices? - How do you balance remote work and in-person collaboration, and how do you foster a strong sense of community and team spirit in a hybrid work environment? ASSUMPTION: The ideal candidate will be a strong cultural fit with Tide's values and work style, with a customer-centric approach, data-driven mindset, and a willingness to collaborate effectively in a dynamic and evolving work environment. ⚠️ Potential Challenges - Working with multiple teams and stakeholders across different time zones and cultural backgrounds - Balancing remote work and in-person collaboration in a hybrid work environment - Keeping up with CRM and customer acquisition trends, tools, and best practices - Managing multiple projects and adapting to changing priorities - Working in a fast-paced and dynamic environment, with new opportunities and challenges emerging all the time ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and evolving environment, with strong communication and collaboration skills, and a willingness to adapt to change. 📈 Similar Roles Comparison - CRM Marketing Manager - This role is similar to a CRM Marketing Manager role, with a focus on strategic planning and campaign management. However, the Senior CRM Marketing Executive role requires more hands-on execution and a deeper understanding of CRM marketing strategies. - Marketing Manager - This role is similar to a Marketing Manager role, with a focus on customer acquisition and campaign management. However, the Senior CRM Marketing Executive role requires a more specialized understanding of CRM marketing strategies and a data-driven approach to campaign management. - Customer Acquisition Specialist - This role is similar to a Customer Acquisition Specialist role, with a focus on customer acquisition and campaign management. However, the Senior CRM Marketing Executive role requires a more specialized understanding of CRM marketing strategies and a broader range of responsibilities, including segmentation, targeting, and reporting. ASSUMPTION: The Senior CRM Marketing Executive role is similar to other marketing roles, but with a more specialized focus on CRM marketing strategies and a broader range of responsibilities. 📝 Sample Projects - Developing and executing a targeted CRM campaign to acquire new customers in the German market - Analyzing campaign performance data and using insights to optimize future campaigns - Building and maintaining reporting dashboards to track CRM performance and identify trends - Collaborating with cross-functional teams to develop and implement new customer acquisition strategies - Conducting A/B tests to optimize messaging, design, and CTAs in CRM campaigns ASSUMPTION: The ideal candidate will have experience with CRM marketing projects similar to those listed above, with a focus on data-driven decision-making and continuous improvement. ❓ Key Questions to Ask During Interview - What are the key CRM marketing challenges facing SMEs in the German market, and how does Tide's approach address these challenges? - How does Tide collaborate with cross-functional teams and stakeholders to develop and implement new customer acquisition strategies? - How does Tide foster a culture of innovation and continuous improvement in its CRM marketing efforts? - What are the key performance indicators (KPIs) used to measure the success of Tide's CRM campaigns, and how are these KPIs tracked and reported? - How does Tide support the professional development and growth of its CRM marketing team members? ASSUMPTION: The ideal candidate will ask insightful questions that demonstrate their understanding of Tide's business and their commitment to driving CRM marketing success. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://job-boards.greenhouse.io/tide/jobs/6572642003 - Tailor your resume and cover letter to highlight your CRM marketing experience and relevant skills - Prepare examples of CRM campaigns you've managed and their outcomes - Showcase your ability to work effectively in a multinational team and collaborate with stakeholders across different time zones - Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.