📌 Core Information
🔹 Job Title: Senior CRM Marketing Manager
🔹 Company: Tide
🔹 Location: Romania
🔹 Job Type: Temporary (12 months fixed term employment)
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with offices in London, Sofia, Hyderabad, Delhi, Berlin, and Belgrade)
🚀 Job Overview
Key aspects of this role include:
- Defining and executing reactivation and retention strategies to engage Tide members
- Leading a team to optimize campaign workflows and monitor retention KPIs
- Collaborating with cross-functional teams to support strategic thinking and deliver business objectives
- Working in a fast-paced, dynamic environment with a focus on data-driven decision making
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data analysis and team leadership.
📋 Key Responsibilities
✅ Setting the reactivation and retention campaign strategy to drive reengagement rates with our member base
✅ Supporting the team with building, executing, and optimizing campaign workflows
✅ Defining a full testing and personalisation reactivation and retention roadmap for Tide
✅ Enabling your team by setting clear direction and clearing any roadblocks that may occur
✅ Providing coaching and direction, and taking pride in supporting your team in their development
✅ Monitoring, reporting, and presenting on Tide retention KPIs and campaign performance to Tide senior management and wider stakeholders
✅ Supporting finance forecasting across Tide’s strategic modes of discovery
✅ Managing stakeholder relationships and supporting strategic thinking across Accession Marketing, Engagement Marketing, Marketing Analytics, Finance, and Member Operations
ASSUMPTION: This role involves a mix of strategic planning, team management, and data analysis, with a strong emphasis on driving member engagement and retention.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of relevant marketing experience, with a focus on CRM for subscription or app-based business models
Required Skills:
- Proven track record of using targeting, automation, and personalisation across multiple marketing channels to deliver significant upweights in performance
- Excellent communication skills, with the ability to talk to technical and non-technical colleagues across all levels of the business
- Strong data analysis skills, with the ability to monitor, analyse, and report on overall product performance against multiple KPIs, campaign inputs, and industry benchmarks
- Proven experience coaching and developing a high-performing team
- Ability to adapt quickly and efficiently to changing priorities, while supporting the wider team and maintaining attention to detail
Preferred Skills:
- Experience using the Iterable Marketing platform or similar
- Experience using the Looker reporting suite or similar
ASSUMPTION: Candidates should have a strong background in CRM marketing, with a proven track record of driving engagement and retention through data-driven strategies.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior CRM Marketing Manager role in the UK, with experience level and location considered, the estimated salary range is £70,000 - £90,000 per annum (pro-rata for the 12-month fixed term employment).
Benefits:
- Competitive benefits package
- Flexible workplace model supporting both in-person and remote work
- Opportunities for professional development and growth
Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: Medium (1,001-5,000 employees)
Founded: 2015
Company Description:
- Tide is transforming the small business banking market with over 1 million members globally across the UK, India, and Germany
- Offers business accounts and related banking services, as well as a comprehensive set of connected administrative solutions from invoicing to accounting
- Emphasizes data-driven decision making, quick onboarding, low fees, and innovative features to help SMEs save time and money
Company Specialties:
- Small business banking
- Administrative solutions for SMEs
- Data-driven decision making
Company Website: https://www.tide.co
ASSUMPTION: Tide is a rapidly growing fintech company focused on empowering small businesses with efficient and user-friendly banking and administrative solutions.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Marketing and leads a team of CRM marketing specialists
Work Arrangement: Hybrid, with a focus on collaboration and in-person interactions for team spirit and innovation
Growth Opportunities:
- Potential for career progression within the marketing department or broader organization
- Opportunities for professional development and skill-building
- Chance to make a significant impact on Tide's member engagement and retention strategies
ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to drive strategic initiatives and grow within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: Hybrid, with offices in London, Sofia, Hyderabad, Delhi, Berlin, and Belgrade
Office Location(s): 1 Appold Street, London, England EC2A 2UT, GB; Samokov Street, Sofia 1113, BG; Hyderabad, IN; Gurugram, IN
Geographic Context:
- Romania is a member of the European Union, with a time zone of EET (Eastern European Time)
- Tide's offices are located in major cities with established business ecosystems
- Hybrid work arrangement allows for flexibility and a better work-life balance
Work Schedule: Standard working hours Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between in-person collaboration and remote flexibility, enabling employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Team leadership and coaching skills
- Communication and presentation skills
- Cultural fit and alignment with Tide's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past successes in driving engagement and retention through CRM marketing strategies
- Research Tide's business model, target audience, and competitive landscape to demonstrate your understanding of the company and industry
ATS Keywords: CRM, Marketing Strategy, Team Leadership, Data Analysis, Campaign Management, Personalization, Automation, Stakeholder Management, Communication, Problem Solving, Adaptability, Coaching, Performance Monitoring, Testing, Efficiency, Initiative
ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, data analysis skills, team leadership abilities, and cultural fit with Tide's values.
🛠️ Tools & Technologies
- Iterable Marketing Platform or similar
- Looker reporting suite or similar
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or adapted to by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Innovation and continuous improvement
- Customer-centric approach
- Transparency and accountability
Work Style:
- Fast-paced and dynamic environment
- Focus on data-driven decision making and continuous improvement
- Collaborative and inclusive team culture
- Strong emphasis on customer-centricity and member engagement
Self-Assessment Questions:
- How do you approach data-driven decision making in your marketing strategies?
- Can you provide an example of a time when you successfully coached and developed a team member?
- How do you balance strategic thinking with hands-on execution in your role?
ASSUMPTION: Tide values data-driven decision making, collaboration, and innovation, with a strong focus on customer-centricity and member engagement.
⚠️ Potential Challenges
- Managing a team remotely, with members spread across multiple time zones
- Balancing strategic planning with day-to-day campaign execution
- Adapting to changing priorities and shifting market dynamics
- Ensuring consistent member engagement and retention across diverse geographic regions
ASSUMPTION: The role presents unique challenges that require strong leadership, adaptability, and a data-driven approach to decision making.
📈 Similar Roles Comparison
- This role is unique in its focus on driving member engagement and retention through CRM marketing strategies in the small business banking sector
- Similar roles in other industries may have different target audiences, business models, or competitive landscapes
- Career progression opportunities may vary depending on the organization's size, structure, and growth trajectory
ASSUMPTION: This role offers a unique opportunity to drive strategic initiatives and grow within a dynamic and innovative organization focused on empowering small businesses.
📝 Sample Projects
- Developing and executing a targeted email campaign to reengage inactive Tide members
- Analyzing member data to identify trends and opportunities for improved retention strategies
- Collaborating with cross-functional teams to optimize member onboarding and engagement processes
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, with a focus on driving member engagement and retention.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does Tide support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Tide measure and track member engagement and retention metrics?
- What are the biggest challenges facing the member engagement and retention strategies at Tide, and how can this role address them?
ASSUMPTION: These key questions help candidates better understand the role, team dynamics, and strategic priorities, enabling them to make informed decisions about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past successes in driving engagement and retention through CRM marketing strategies
- Research Tide's business model, target audience, and competitive landscape to demonstrate your understanding of the company and industry
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
