🔹 Job Title: (Senior) CRM Marketing Manager (m/f/d)
🔹 Company: Riverty Group GmbH
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in digital marketing to drive successful CRM campaigns and manage a CRM system effectively.
✅ Develop and implement CRM and messenger marketing strategies
✅ Plan and execute automated lifecycle campaigns across multiple channels
✅ Create target group-specific, multi-stage campaigns for reactivation, product communication, and customer retention
✅ Collaborate with content teams to create compelling content and develop high-performing subject lines and campaign elements
✅ Maintain and strategically use the CRM system for a 360° customer view and consistent communication
✅ Train colleagues in the use of the CRM system and support their onboarding
✅ Analyze CRM KPIs, derive optimization potentials, and bring new impulses from current market trends, tools, and best practices
ASSUMPTION: This role requires a strong understanding of CRM systems, marketing automation tools, and data-driven campaign management to succeed in these responsibilities.
Education: A completed degree in Marketing, Communications, Media Studies, Business Administration, Business Informatics, or a similar field of study.
Experience: At least 3-5 years of experience in digital marketing, ideally with a focus on CRM, messenger, or social channels, as well as solid knowledge in B2B and B2C marketing strategies, data-driven campaign management, and project management.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on CRM and campaign management, to be successful in this role.
Salary Range: €55,000 - €75,000 per year (Based on industry standards for a senior marketing role in Berlin)
Benefits:
Working Hours: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Berlin, with experience and qualifications influencing the final offer.
Industry: Fintech - Riverty focuses on providing flexible payments, smarter accounting, and fair debt collection to foster financial growth.
Company Size: 1,001-5,000 employees - Riverty offers a welcoming, trust-filled atmosphere and opportunities within the Bertelsmann Group.
Founded: Riverty is a part of the Bertelsmann Group, founded in 1835, with over 50 years of experience in the financial services industry.
Company Description:
Company Specialties:
Company Website: riverty.com/en/careers
ASSUMPTION: Riverty is a dynamic and growing fintech company that offers a unique opportunity to work in a fast-paced, innovative environment.
Career Level: Senior - This role is suitable for experienced marketing professionals looking to drive CRM strategies and campaigns.
Reporting Structure: The CRM Marketing Manager will report directly to the Head of Marketing.
Work Arrangement: Hybrid - A mix of on-site teamwork and remote work is offered to create the perfect professional experience.
Growth Opportunities:
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance within the marketing department or expand responsibilities.
Office Type: Hybrid - A mix of on-site and remote work is offered to create the perfect professional experience.
Office Location(s): Berlin, Germany
Geographic Context:
Work Schedule: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: Berlin offers a dynamic and stimulating work environment, with a strong tech industry and a high quality of life.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: CRM, Marketing, Campaign Development, Personalized Communication, Segmentation, Content Creation, A/B Testing, CRM Management, Automation, Data Analysis, KPI Optimization, Project Management, B2B Marketing, B2C Marketing, Team Collaboration, Creativity, Conceptual Thinking
ASSUMPTION: Riverty's application process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit for the role.
ASSUMPTION: Candidates should have experience with modern CRM and marketing automation tools, as well as data analysis and project management tools to succeed in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Riverty values candidates who are customer-centric, innovative, collaborative, and results-driven, with a strong understanding of CRM systems and marketing automation tools.
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
ASSUMPTION: This role offers a unique opportunity to work in the growing fintech industry, with a strong focus on data and financial technology.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
ASSUMPTION: These questions help assess the role's expectations, company culture, and the team's dynamics.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.