(Senior) CRM Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: (Senior) CRM Marketing Manager (m/w/d)

🔹 Company: DK Books

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic development of CRM and messenger marketing
• Planning and executing automated lifecycle campaigns across various channels
• Analyzing CRM KPIs and optimizing campaigns based on insights and market trends
• Collaborating with cross-functional teams to ensure consistent communication

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and project management skills. The ideal candidate will have experience in CRM marketing and be comfortable working with data to drive campaign performance.

📋 Key Responsibilities

✅ Develop and implement strategic CRM and messenger marketing campaigns

✅ Plan and execute automated lifecycle campaigns across multiple channels

✅ Analyze CRM KPIs and optimize campaigns based on insights and market trends

✅ Collaborate with cross-functional teams to ensure consistent communication

✅ Manage and maintain CRM systems to ensure accurate customer data

✅ Train and support colleagues in the use of CRM systems and best practices

ASSUMPTION: The role requires a strong understanding of CRM systems and marketing automation tools. The ideal candidate will have experience in using these tools to drive campaign performance and customer engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Media Studies, Business, or a related field

Experience: 3-5 years of experience in digital marketing, with a focus on CRM and automation tools

Required Skills:

• Proven experience in CRM marketing and campaign development
• Strong data analysis skills and experience with CRM KPIs
• Excellent communication skills in German and English
• Proficient in using CRM and marketing automation tools
• Strong project management skills

Preferred Skills:

• Experience with Dynamics 365 Marketing, Hubspot, Braze, Marketo, Optimizely, SendGrid, or similar tools
• Familiarity with A/B testing and optimization techniques
• Experience working in a publishing or media environment

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a focus on CRM and automation tools. They will also have excellent communication skills and be comfortable working with data to drive campaign performance.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and industry standards)

Benefits:

• Competitive benefits package
• Flexible working hours
• Opportunities for professional development and growth

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Berlin. The benefits package is competitive and includes opportunities for professional development and growth.

📌 Applicant Insights

🔍 Company Context

Industry: Book and Periodical Publishing

Company Size: 1,001-5,000 employees

Founded: 1990

Company Description:

• DK Books is a global publisher of illustrated reference books for adults and children
• The company is known for its high-quality, visually appealing books on a wide range of topics
• DK Books is committed to changing perspectives and opening doors through its books and experiences

Company Specialties:

• Illustrated reference books
• Educational publishing
• Children's books

Company Website: DK Books

ASSUMPTION: DK Books is a well-established publisher with a strong global presence. The company is known for its high-quality, visually appealing books and is committed to changing perspectives and opening doors through its publications.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The CRM Marketing Manager will report directly to the Head of Marketing

Work Arrangement: On-site, full-time

Growth Opportunities:

• Opportunities for professional development and growth within the marketing department
• Potential to take on more responsibility and advance to a senior role
• Chance to work on a wide range of campaigns and projects

ASSUMPTION: The CRM Marketing Manager role offers opportunities for professional development and growth within the marketing department. The ideal candidate will be eager to take on new challenges and advance their career.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving arts and culture scene
• The city is home to many publishing companies and offers ample opportunities for networking and professional development
• Berlin has a high cost of living compared to other German cities

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexible hours)

ASSUMPTION: The office environment is modern and collaborative, with a focus on open communication and teamwork. The ideal candidate will be comfortable working in a fast-paced, dynamic environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss experience and skills
• Final interview with the team to assess fit and answer any remaining questions

Key Assessment Areas:

• CRM marketing experience and campaign development
• Data analysis skills and experience with CRM KPIs
• Communication skills in German and English
• Project management skills and ability to work collaboratively

Application Tips:

• Highlight relevant CRM marketing experience and campaign development skills
• Include examples of data analysis and optimization projects
• Tailor your resume and cover letter to emphasize your communication skills and cultural fit

ATS Keywords: CRM marketing, campaign development, data analysis, CRM KPIs, communication skills, project management

ASSUMPTION: The application process is designed to assess the candidate's CRM marketing experience, data analysis skills, and communication skills. The ideal candidate will have a strong background in CRM marketing and be comfortable working with data to drive campaign performance.

🛠️ Tools & Technologies

• Dynamics 365 Marketing
• Hubspot
• Braze
• Marketo
• Optimizely
• SendGrid

ASSUMPTION: The ideal candidate will have experience with one or more of these CRM and marketing automation tools. They will also be comfortable learning new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Quality

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on high-quality, visually appealing content

Self-Assessment Questions:

• Do you have experience in CRM marketing and campaign development?
• Are you comfortable working with data to drive campaign performance?
• Do you thrive in a fast-paced, collaborative environment?

ASSUMPTION: The ideal candidate will be creative, collaborative, and comfortable working in a fast-paced, dynamic environment. They will also have experience in CRM marketing and be comfortable working with data to drive campaign performance.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously
• Working with large datasets and complex CRM systems
• Adapting to a fast-paced, dynamic work environment
• Balancing strategic thinking with data-driven decision-making

ASSUMPTION: The CRM Marketing Manager role can be challenging, with a fast-paced, dynamic work environment and a focus on data-driven decision-making. The ideal candidate will be comfortable working in a fast-paced environment and balancing strategic thinking with data analysis.

📈 Similar Roles Comparison

• Unlike other marketing roles, the CRM Marketing Manager role focuses specifically on CRM and automation tools
• The role requires a strong background in data analysis and optimization techniques
• Compared to other mid-level marketing roles, the CRM Marketing Manager role offers opportunities for professional development and growth within the marketing department

ASSUMPTION: The CRM Marketing Manager role is unique in its focus on CRM and automation tools and requires a strong background in data analysis and optimization techniques. The role offers opportunities for professional development and growth within the marketing department.

📝 Sample Projects

• Developing and executing a targeted email campaign to re-engage lapsed customers
• Analyzing CRM KPIs to identify optimization opportunities and improve campaign performance
• Managing a team of marketing professionals to execute a large-scale campaign across multiple channels

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the CRM Marketing Manager role. The ideal candidate will have experience in developing and executing targeted campaigns, analyzing CRM KPIs, and managing teams to execute large-scale projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing department?
• What are the biggest challenges facing the company in the next 12 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to data-driven decision-making, and how can this role contribute to that process?
• What is the company's culture like, and how does this role fit into that culture?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the broader marketing landscape. The ideal candidate will be curious, engaged, and eager to contribute to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your CRM marketing experience and campaign development skills
• Prepare examples of data analysis and optimization projects to showcase your skills
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.