📌 Core Information
🔹 Job Title: Senior CRM Marketing Manager (Remote - US)
🔹 Company: Jobgether
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: August 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Driving end-to-end CRM strategies to optimize user engagement across channels
- Collaborating cross-functionally to deliver personalized and compliant customer journeys
- Designing and implementing transactional and lifecycle workflows to support user engagement
- Monitoring and analyzing campaign performance for continuous improvement
- Managing all phases of CRM initiatives, from briefing to deployment and reporting
ASSUMPTION: This role requires a balance of creative thinking and strong technical execution, with a focus on data-driven marketing.
📋 Key Responsibilities
✅ Lead the strategic planning, execution, and optimization of CRM campaigns across email, SMS, push notifications, and in-app messaging
✅ Collaborate with cross-functional teams to deliver personalized and compliant customer journeys
✅ Design and implement transactional and lifecycle workflows to support user engagement through product interactions
✅ Monitor and analyze performance of automated campaigns, using A/B testing and data insights to drive continuous improvement
✅ Manage all phases of CRM initiatives including briefing, development, QA, deployment, and reporting
✅ Maintain accuracy, deliverability, and timing of campaigns, ensuring alignment with customer segmentation and compliance standards
ASSUMPTION: This role involves managing multiple projects and stakeholders, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-7 years of hands-on experience managing CRM programs from strategy to analysis
Required Skills:
- Proficient in Iterable, including dynamic scripting (Handlebars) and complex automation setups
- Strong copywriting or editing skills for transactional and engagement messaging
- Deep understanding of segmentation, deliverability best practices, and compliance regulations (e.g., CAN-SPAM)
- Analytical mindset with strong quantitative and problem-solving skills
- Experience collaborating across departments in fast-paced, deadline-driven environments
- Customer-centric thinking and a keen eye for detail in crafting branded experiences
Preferred Skills:
- Experience with additional marketing automation platforms
- Fluency in multiple languages
ASSUMPTION: Proficiency in Iterable is crucial for this role, as it is the primary CRM platform used. Additionally, strong communication and collaboration skills are essential for working with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $145,000 - $165,000 per year, depending on experience and qualifications
Benefits:
- Comprehensive medical, dental, and vision insurance
- Flexible PTO policy and paid parental leave
- 401(k) plan with company support
- Access to wellness resources including Wellhub and Headspace
- Monthly stipends for home office expenses (Wi-Fi and phone)
- Annual learning and development reimbursement
- A collaborative, high-growth work environment focused on financial empowerment
ASSUMPTION: The salary range provided is based on industry standards for a Senior CRM Marketing Manager role with 5-7 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Jobgether is an AI-driven global platform focused on connecting top talent with the right job opportunities efficiently and fairly.
Company Size: Jobgether is a small company with 11-50 employees, offering a collaborative and high-growth work environment.
Founded: Jobgether was founded in 2020 and is headquartered in Brussels, Belgium.
Company Description:
- Jobgether partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.
- Their AI-powered platform understands more than just keywords, interpreting skills, experience, and intent to create meaningful connections.
- The platform eliminates noise, automates manual work, and allows people to focus on hiring smarter and finding the perfect job, no matter where they are.
Company Specialties:
- AI-driven job matching
- Talent acquisition
- Recruitment automation
Company Website: www.jobgether.com
ASSUMPTION: Jobgether's focus on AI-driven job matching and efficient talent acquisition makes it an attractive option for candidates seeking a innovative and tech-focused work environment.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring significant experience and expertise in CRM marketing management.
Reporting Structure: The Senior CRM Marketing Manager will likely report directly to the Head of Marketing or a similar executive role.
Work Arrangement: This is a remote position, with the requirement that applicants be based in the United States.
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to develop skills in AI and data-driven marketing
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: As a senior-level role in a growing company, this position offers strong potential for career growth and development.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A (remote work only)
Geographic Context:
- The United States offers a large talent pool and diverse market for CRM marketing professionals.
- Working remotely allows for flexibility and the ability to work from anywhere in the US.
Work Schedule: Full-time, with a flexible work schedule typical of remote positions.
ASSUMPTION: The remote work arrangement offers applicants the flexibility to work from anywhere in the US, with a focus on results and productivity rather than physical presence.
💼 Interview & Application Insights
Typical Process:
- Initial AI-driven screening of CV and LinkedIn profile
- Shortlisting of top 3-5 candidates based on match score
- Manual review by the human team, if necessary
- Introduction of shortlisted candidates to the hiring company
- Further steps, including interviews and decisions, handled by the hiring company
Key Assessment Areas:
- CRM management skills
- Data analysis and problem-solving abilities
- Communication and collaboration skills
- Cultural fit with the company and team
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of CRM marketing and data-driven strategies
- Showcase your ability to work collaboratively and adapt to a fast-paced environment
ATS Keywords: CRM management, email marketing, SMS marketing, push notifications, in-app messaging, cross-functional collaboration, data analysis, A/B testing, copywriting, segmentation, compliance regulations, customer experience, automation, problem-solving, detail orientation, technical execution
ASSUMPTION: The AI-driven screening process focuses on skills, experience, and fit for the role, rather than relying solely on keywords. However, including relevant keywords in your application can help ensure that your profile is accurately evaluated.
🛠️ Tools & Technologies
- Iterable (required)
- Additional marketing automation platforms (preferred)
ASSUMPTION: Proficiency in Iterable is essential for this role, as it is the primary CRM platform used. Familiarity with additional marketing automation platforms can be an asset but is not required.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Fairness
- Efficiency
- Collaboration
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Fast-paced and adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working remotely and managing your own time?
- Do you have a strong attention to detail and a customer-centric mindset?
ASSUMPTION: Jobgether values candidates who are innovative, fair, efficient, and collaborative, with a strong work ethic and a customer-centric mindset.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting to a fast-paced, remote work environment
- Ensuring compliance with regulations and brand guidelines across various channels
- Continuously learning and staying up-to-date with new marketing technologies and trends
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on CRM strategies and customer engagement
- Industry-specific context: This role is part of an AI-driven platform focused on efficient talent acquisition and job matching
- Career path comparison: This senior-level role offers opportunities for growth and development in AI-driven marketing and talent acquisition
ASSUMPTION: This role is unique in its focus on CRM marketing within an AI-driven platform, offering a distinct career path and growth opportunities.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve user engagement
- Implementing a new SMS marketing strategy to drive customer acquisition
- Analyzing campaign performance data to optimize push notification frequency and timing
ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the role, focusing on optimizing customer engagement and experience.
❓ Key Questions to Ask During Interview
- How does the AI-driven screening process work, and how can I ensure my profile is accurately evaluated?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the CRM marketing team currently, and how can this role help address them?
- How does the company ensure a positive and inclusive work environment for remote employees?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company, and the work environment, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Demonstrate your understanding of CRM marketing and data-driven strategies
- Showcase your ability to work collaboratively and adapt to a fast-paced environment
- Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
