📌 Core Information
🔹 Job Title: Senior CRM Marketing Specialist
🔹 Company: CMC Markets
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing personalized marketing strategies using CRM data
- Managing and optimizing CRM tools and systems, such as Salesforce and Braze
- Collaborating with a talented, supportive team in a fast-paced environment
- Working with a global leader in CFD trading and share investing
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on data-driven decision making and continuous improvement.
📋 Key Responsibilities
✅ Utilizing CRM data to develop and implement personalized marketing strategies, focusing on specific customer segments
✅ Managing and optimizing CRM tools and systems, such as Salesforce and Braze, to support business goals
✅ Collaborating with cross-functional teams to deliver targeted communications based on customer behaviors, preferences, and lifecycle stages
✅ Monitoring and analyzing campaign performance to optimize results and drive continuous improvement
✅ Contributing to the overall marketing strategy and providing insights to inform business decisions
ASSUMPTION: This role involves a mix of strategic planning, campaign execution, and data analysis, with a focus on driving customer engagement and business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in CRM management, working with CRM platforms and marketing automation tools
Required Skills:
- Proven experience in CRM management and marketing automation
- Excellent analytical skills, with a logical approach to segmentation
- Hands-on experience in executing marketing campaigns with a focus on personalization and targeted communication
- Ability to thrive in a fast-paced, cross-functional environment and manage multiple projects simultaneously
- Strong proficiency in CRM platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics, Braze) and marketing automation tools
Preferred Skills:
- Experience in the financial services industry
- Fluency in additional languages
ASSUMPTION: This role requires a strong foundation in CRM management and marketing automation, with a focus on data analysis and campaign execution.
💰 Compensation & Benefits
Salary Range: AUD 90,000 - 120,000 per annum (Based on industry standards for a Senior CRM Marketing Specialist in Sydney)
Benefits:
- Continuous learning and development opportunities
- Generous leave benefits, including My Days, birthday leave, and charity day
- Unlimited access to a dedicated benefits and wellbeing hub
- Collaboration and office perks, such as free breakfast, coffee, and social events
- $0 trades for staff and family trading accounts with CMC Markets Invest
Working Hours: Full-time, Monday to Friday, with some flexibility for role requirements
ASSUMPTION: The salary range is based on industry standards for a Senior CRM Marketing Specialist in Sydney, with a focus on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically CFD trading and share investing
Company Size: Medium (501-1,000 employees), offering a balance between structure and agility
Founded: 1989, with a rich history and global presence
Company Description:
- CMC Markets is a leading global provider of online trading and investing, offering a comprehensive range of financial instruments through its award-winning platforms
- The company provides transparent, competitive pricing, market insights, and dedicated customer service
- CMC Markets is committed to creating a diverse and inclusive workplace, where employees feel valued and empowered to do their best work
Company Specialties:
- Spread betting
- CFD trading
- Stockbroking (Australia)
- FX
- Trading analysis
- Market expertise
- Financial services
- Forex
- Market analysis
- Trading
- Online trading
- Indices
- Commodities
- MT4
- Professional trader
Company Website: www.cmcmarkets.com
ASSUMPTION: CMC Markets offers a dynamic and challenging work environment, with a focus on continuous learning and growth.
📊 Role Analysis
Career Level: Senior, with opportunities for growth and development
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: On-site, with a focus on collaboration and teamwork
Growth Opportunities:
- Progression into a management or leadership role within the marketing team
- Expansion of responsibilities to cover additional markets or product lines
- Opportunities for professional development and skill-building through CMC Markets' L&D program
ASSUMPTION: This role offers significant opportunities for growth and development, with a focus on driving business success and personal achievement.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee wellbeing
Office Location(s): Sydney, New South Wales, Australia
Geographic Context:
- Sydney is a vibrant, multicultural city with a strong financial services industry
- The office is located in the heart of the city, offering easy access to public transportation and amenities
- The city is known for its high quality of life, with a range of cultural, recreational, and educational opportunities
Work Schedule: Full-time, with some flexibility for role requirements
ASSUMPTION: The Sydney office offers a dynamic and engaging work environment, with a focus on collaboration and employee wellbeing.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Acquisition team
- In-depth interviews with the hiring manager and relevant team members
- Final round interviews, potentially including a case study or presentation
- Job offer and onboarding
Key Assessment Areas:
- CRM management and marketing automation skills
- Data analysis and segmentation capabilities
- Campaign execution and project management skills
- Cultural fit and alignment with CMC Markets' values
Application Tips:
- Highlight relevant CRM management and marketing automation experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with CMC Markets' values
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a fast-paced environment
- Research CMC Markets' products, services, and competitors to demonstrate your industry knowledge
ATS Keywords: CRM management, marketing automation, data analysis, segmentation, campaign execution, project management, financial services, CFD trading, share investing
ASSUMPTION: The interview process is designed to assess your technical skills, cultural fit, and alignment with CMC Markets' values and business objectives.
🛠️ Tools & Technologies
- Salesforce
- Braze
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Campaign management and execution tools (e.g., Adobe Campaign, Oracle Eloqua)
ASSUMPTION: This role requires proficiency in CRM platforms and marketing automation tools, with a focus on data analysis and campaign execution.
👔 Cultural Fit Considerations
Company Values:
- Achievement
- Integrity
- Respect
- Excellence
- Collaboration
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, cross-functional environment?
- Are you comfortable working with large datasets and using data to inform marketing strategies?
- Do you have a proven track record of executing successful marketing campaigns?
- Are you committed to continuous learning and professional development?
ASSUMPTION: CMC Markets values employees who are achievement-oriented, integrity-driven, and committed to collaboration and excellence.
⚠️ Potential Challenges
- Managing multiple projects simultaneously in a fast-paced environment
- Working with large datasets and complex CRM systems
- Adapting to sudden operational changes and shifting priorities
- Balancing strategic planning and hands-on campaign execution
ASSUMPTION: This role presents unique challenges and opportunities for growth and development, with a focus on driving business success and personal achievement.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on CRM management and data-driven marketing strategies
- CMC Markets offers a unique blend of global reach and local presence, with a focus on personalized customer experiences
- This role offers significant opportunities for growth and development, with a focus on driving business success and personal achievement
ASSUMPTION: This role is unique in its focus on CRM management and data-driven marketing strategies, with a strong emphasis on personalization and customer engagement.
📝 Sample Projects
- Developing and implementing a targeted email campaign to re-engage dormant customers
- Analyzing customer data to identify high-value segments and optimize marketing spend
- Collaborating with cross-functional teams to deliver a successful product launch campaign
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, with a focus on data-driven decision making and continuous improvement.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to CMC Markets' overall business strategy and growth objectives?
- What opportunities are there for professional development and skill-building within this role and the broader marketing team?
- How does CMC Markets support work-life balance and employee wellbeing?
- What is the team structure and dynamic, and how does this role fit within the broader marketing organization?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, strategic alignment, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant CRM management and marketing automation experience
- Write a cover letter that demonstrates your understanding of the role and your fit with CMC Markets' values
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a fast-paced environment
- Research CMC Markets' products, services, and competitors to demonstrate your industry knowledge
- Follow up with the Talent Acquisition team one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
