Senior Customer Lifecycle Marketing Manager

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📌 Core Information

🔹 Job Title: Senior Customer Lifecycle Marketing Manager

🔹 Company: Owner

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: 🌟 Customer Marketing, 🎯 CRM & Loyalty Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Own the entire customer journey post-signup, focusing on onboarding, retention, and re-engagement.
• Develop and maintain a holistic customer communications strategy.
• Engage in cross-functional collaboration with key departments.
• Utilize data and insights to create impactful customer interactions.

ASSUMPTION: The position involves extensive cross-department collaboration as it bridges gaps between product, marketing, and customer success teams, which is crucial in a remote setting to coordinate efforts effectively.

📋 Key Responsibilities

✅ Develop and execute customer lifecycle marketing strategies.

✅ Lead initiatives to improve timing and quality of customer onboarding.

✅ Partner with Customer Success to produce high-quality reporting deliverables.

✅ Advocate for brand consistency in messaging and tone.

✅ Build automation across various channels to improve customer interactions.

✅ Champion initiatives ensuring customer value realization at scale.

ASSUMPTION: Responsibility for multiple channels suggests significant autonomy in strategy development and execution, indicating trust in the manager's leadership and decision-making skills.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years in Lifecycle Marketing or Product Marketing, ideally in a SaaS or tech-enabled environment.

Required Skills:

• Lifecycle and product marketing experience.
• Ability to write compelling copy and manage design work.
• Experience with platforms like HubSpot for program deployment.

Preferred Skills:

• Experience marketing to non-tech audiences.
• A growth mindset and the readiness to learn and adapt.

ASSUMPTION: The listed skills emphasize both creative and analytical capabilities, suggesting a balanced approach to customer engagement and strategy development.

💰 Compensation & Benefits

Salary Range: $140,000 - $160,000 USD, plus a generous pre-IPO equity package.

Benefits:

• Comprehensive health coverage.
• Unlimited PTO with additional perks.
• Remote-first workplace.

Working Hours: 40 hours per week, flexible within a remote working environment.

ASSUMPTION: The equity package and remote work flexibility indicate a potential focus on attracting high-caliber talent with growth opportunities in line with company expansion.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, focusing on digital solutions for restaurants.

Company Size: 51-200 employees, providing a dynamic startup environment.

Founded: 2018, showcasing rapid growth and innovation in the industry.

Company Description:

• Empowers restaurant owners to control their digital presence.
• Aims to solve major issues caused by large tech corporations.
• Potential for expansion into other local business markets in the future.

Company Specialties:

• Restaurant website management.
• Online ordering systems.
• Loyalty and CRM solutions.

Company Website: https://owner.com

ASSUMPTION: While company specialties are not explicitly listed, the focus on restaurant digital management can be derived from the job description and company history.

📊 Role Analysis

Career Level: Senior management with significant responsibility for customer lifecycle strategies.

Reporting Structure: Likely reports to a director or VP of Marketing, given the span of control and strategic impact.

Work Arrangement: Fully remote, offering flexibility in work environment and schedule.

Growth Opportunities:

• Career advancement in a rapidly growing company.
• Opportunities to lead strategic initiatives across the organization.
• Expansion into new markets and customer types.

ASSUMPTION: The role likely provides exposure to strategic decision-making processes, given the high-level impact on company growth and retention strategies.

🌍 Location & Work Environment

Office Type: Remote, with optional headquarters presence.

Office Location(s): San Francisco, with a sales hub in Toronto.

Geographic Context:

• Global remote workforce provides cultural and perspective diversity.
• Headquarters in a major tech hub enhances networking opportunities.
• Remote setup favors flexibility and work-life balance.

Work Schedule: Flexible schedule with a focus on remote productivity and collaboration.

ASSUMPTION: Potential need for availability across different time zones to effectively collaborate with global team members.

💼 Interview & Application Insights

Typical Process:

• Initial screening with HR or recruiter.
• Technical or skills-based interview with hiring manager.
• Panel interview with cross-functional team members.

Key Assessment Areas:

• Technical skills and platform proficiency (e.g., HubSpot).
• Strategic thinking and problem-solving abilities.
• Creative and analytical approach to marketing challenges.

Application Tips:

• Highlight relevant experience in lifecycle or product marketing.
• Demonstrate knowledge of SaaS product environments.
• Showcase a balance of creative and analytical skills.

ATS Keywords: Lifecycle Marketing, Product Marketing, HubSpot, Customer Journey, Churn Reduction, Retention Strategies

ASSUMPTION: Assumes a structured interview process that evaluates comprehensive marketing skills alongside the ability to collaborate effectively.

🛠️ Tools & Technologies

• HubSpot for CRM and marketing automation.
• Tools for creating and analyzing customer journeys.
• Reporting tools to evaluate customer lifecycle metrics.

ASSUMPTION: The focus on HubSpot suggests a tech-forward approach, with potential integration of additional analytical and marketing platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation in restaurant technology.
• Empowerment of small business owners.
• Collaborative teamwork and support.

Work Style:

• Independent and proactive work ethic.
• Adaptability to remote working conditions.
• Strong communication across geographical distances.

Self-Assessment Questions:

• Am I comfortable leading initiatives across diverse teams?
• Do I have the skills necessary to drive customer lifecycle improvements?
• How well can I balance creative and data-driven marketing strategies?

ASSUMPTION: The cultural fit likely emphasizes independence and the ability to work seamlessly in a dispersed team, given the remote-first work setup.

⚠️ Potential Challenges

• Coordinating across multiple time zones and geographies.
• Maintaining brand consistency in a fast-paced, expanding company.
• Managing and prioritizing multiple high-impact initiatives.
• Ensuring effective communication with non-tech audiences.

ASSUMPTION: Challenges stem from the need for effective remote communication strategies and resource optimization amid rapid company growth.

📈 Similar Roles Comparison

• Roles in larger corporations may provide more resources but less agility.
• Start-up environments typically offer more opportunities for rapid growth and responsibility.
• SaaS-specific roles often emphasize technical marketing skills more than traditional marketing.

ASSUMPTION: This role may be more dynamic and impactful than similar roles at companies with a more rigid hierarchy, due to its entrepreneurial setting.

📝 Sample Projects

• Development of a multi-channel onboarding campaign.
• Creation of a customer satisfaction tracking system.
• Implementation of a retention strategy to lower churn rates by a specific percentage.

ASSUMPTION: These projects likely require both strategic insight and detailed execution to align with the company's growth goals.

❓ Key Questions to Ask During Interview

• What are the current challenges in the customer lifecycle process?
• How does the team measure the success of lifecycle marketing initiatives?
• What opportunities exist for innovation within this role?
• Can you describe the company's growth plans and how this role supports them?
• How does the team collaborate on cross-functional projects?

ASSUMPTION: These questions can provide insight into the role's impact, company strategy, and team dynamics to better assess fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company careers page: here
• Ensure your resume highlights lifecycle marketing experience.
• Prepare a cover letter addressing your growth mindset and adaptability.
• Connect with current employees on LinkedIn to gain insights.
• Get familiar with Owner's platform and the restaurant technology landscape.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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