Senior Customer Lifecycle Marketing Manager - (Remote - US)

📌 Core Information

🔹 Job Title: Senior Customer Lifecycle Marketing Manager - (Remote - US)

🔹 Company: Jobgether

🔹 Location: United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Owning the customer journey post-signup, focusing on onboarding, retention, and re-engagement
• Developing a comprehensive customer communications strategy
• Collaborating with cross-functional teams to ensure seamless alignment
• Implementing strategies to improve customer satisfaction and reduce churn

ASSUMPTION: This role requires a balance of creative and data-driven strategies to ensure the best customer experience. The ideal candidate will have experience in lifecycle marketing or product marketing within a SaaS or tech-enabled environment.

📋 Key Responsibilities

✅ Lead end-to-end customer lifecycle marketing initiatives from onboarding to retention

✅ Develop and execute a holistic customer communications strategy

✅ Implement strategies to improve customer satisfaction, reduce churn, and accelerate onboarding

✅ Create high-quality, data-backed reports to track and optimize customer engagement and success

✅ Champion impactful messaging across touchpoints, ensuring clarity, tone, and alignment with the brand

✅ Build and manage marketing automation in HubSpot, including email campaigns, in-app popups, webinars, and more

ASSUMPTION: This role requires strong collaboration skills and the ability to work effectively with various teams to align on customer experience and messaging.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in Lifecycle Marketing or Product Marketing, ideally in a SaaS or tech-enabled environment

Required Skills:

• Proven experience creating and executing customer journeys with a blend of creativity and data-driven strategy
• Strong writing and editing skills, with a focus on compelling copy and effective storytelling
• Familiarity with HubSpot or similar platforms for building and deploying multi-channel marketing programs
• Excellent collaboration skills, with experience partnering across teams to align on customer experience and messaging
• Experience marketing to non-technical audiences at scale
• A self-starter with a growth mindset and the ability to thrive in a fast-paced environment

Preferred Skills:

• Experience with customer success software and processes
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience with customer success software and processes, as well as fluency in additional languages, would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $140,000 - $160,000 USD per year (estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Comprehensive health coverage (medical, dental, vision)
• Remote-first workplace with flexible working arrangements
• Unlimited PTO and extra perks to ensure a healthy work-life balance
• Opportunity to work in a fast-growing company with a significant impact on its future success

Working Hours: Full-time (40 hours per week, with flexibility for a remote work arrangement)

ASSUMPTION: The salary range is estimated based on industry standards for a senior-level marketing role in the United States. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Jobgether is an internet marketplace platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

Company Size: Jobgether is a small company with 11-50 employees, which means applicants can expect a close-knit team and the opportunity to have a significant impact on the company's growth and success.

Founded: Jobgether was founded in 2020, making it a relatively new company with a strong focus on innovation and growth.

Company Description:

• Jobgether is a talent matching platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.
• The company is focused on helping job seekers find their dream remote jobs and assisting companies in finding the best fit for their teams.
• Jobgether is committed to promoting flexibility, hybrid, and remote work arrangements as the future of work.

Company Specialties:

• AI-driven job matching
• Talent acquisition and retention
• Remote work and flexible job arrangements

Company Website: https://www.jobgether.com

ASSUMPTION: Jobgether's focus on AI-driven job matching and promoting flexible work arrangements makes it an attractive option for job seekers looking for remote or hybrid opportunities.

📊 Role Analysis

Career Level: Senior-level position with significant responsibility for customer lifecycle marketing initiatives

Reporting Structure: This role will likely report directly to the Head of Marketing or a similar executive, given the strategic nature of the position

Work Arrangement: Remote work arrangement, with a requirement that the candidate be based in the United States

Growth Opportunities:

• As the company grows, there may be opportunities for the successful candidate to take on additional responsibilities or mentor junior team members
• The role's focus on customer success and retention may lead to opportunities in customer success or customer experience management

ASSUMPTION: Given the company's focus on growth and innovation, there may be opportunities for the successful candidate to grow within the organization as it expands its offerings and customer base.

🌍 Location & Work Environment

Office Type: Remote-first workplace, with no physical office location

Office Location(s): N/A (remote work arrangement)

Geographic Context:

• The United States is the primary market for this role, with a focus on reaching customers and potential customers across the country
• The remote work arrangement allows for flexibility in terms of the candidate's physical location within the United States

Work Schedule: Full-time (40 hours per week), with flexibility for a remote work arrangement

ASSUMPTION: The remote work arrangement allows for greater flexibility in terms of the candidate's work schedule and location, provided they are based in the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Jobgether platform
• AI-powered 3-step screening process to evaluate candidates' fit for the role
• Top 5 candidates notified within 7 days and considered for the next round
• If not selected, candidates may be considered for other similar opportunities

Key Assessment Areas:

• Customer lifecycle marketing experience and strategies
• Collaboration and communication skills
• Data-driven decision-making and analytical skills
• Cultural fit and alignment with Jobgether's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in lifecycle marketing, customer success, and data-driven strategies
• Demonstrate your ability to work effectively with cross-functional teams and align on customer experience and messaging
• Showcase your understanding of the customer journey and your ability to create compelling copy and effective storytelling

ATS Keywords: Customer lifecycle marketing, lifecycle marketing, customer journey, data-driven strategy, writing, editing, collaboration, marketing automation, HubSpot, customer engagement, customer satisfaction, churn reduction, onboarding, messaging, storytelling, non-technical marketing

ASSUMPTION: Jobgether's AI-powered hiring process focuses on evaluating candidates' fit for the role based on their qualifications and relevance to the job. The company's process is fair, unbiased, and based solely on qualifications and relevance to the job.

🛠️ Tools & Technologies

• HubSpot (for marketing automation, email campaigns, in-app popups, webinars, etc.)
• Customer success software (potentially, depending on the role's evolution)

ASSUMPTION: The successful candidate will have experience with HubSpot or similar marketing automation platforms. Familiarity with customer success software may also be beneficial, depending on the role's evolution.

👔 Cultural Fit Considerations

Company Values:

• Promoting flexibility, hybrid, and remote work arrangements
• Fostering a close-knit team environment
• Encouraging innovation and growth

Work Style:

• Self-starter with a growth mindset
• Ability to thrive in a fast-paced environment
• Strong collaboration and communication skills

Self-Assessment Questions:

• Do you have experience creating and executing customer journeys with a blend of creativity and data-driven strategy?
• Are you comfortable working remotely and collaborating with cross-functional teams?
• Do you have a strong work ethic and the ability to thrive in a fast-paced environment?

ASSUMPTION: Jobgether values candidates who are self-starters, comfortable working remotely, and able to thrive in a fast-paced environment. The company's focus on promoting flexibility and innovation makes it an attractive option for job seekers looking for remote or hybrid opportunities.

⚠️ Potential Challenges

• Managing customer expectations and ensuring a seamless customer experience across multiple channels
• Balancing creative and data-driven strategies to optimize customer engagement and success
• Collaborating effectively with cross-functional teams to align on customer experience and messaging
• Adapting to a remote work environment and maintaining productivity and communication with team members

ASSUMPTION: The successful candidate will need to be comfortable working remotely and collaborating with cross-functional teams to ensure a seamless customer experience. They will also need to balance creative and data-driven strategies to optimize customer engagement and success.

📈 Similar Roles Comparison

• This role focuses on customer lifecycle marketing, with a strong emphasis on onboarding, retention, and re-engagement. Similar roles may focus on other aspects of the customer journey, such as acquisition or customer success
• Jobgether's focus on AI-driven job matching and promoting flexible work arrangements sets it apart from other companies in the industry
• This role offers the opportunity to work in a small, close-knit team with a significant impact on the company's growth and success. Larger companies may offer more structured career paths or opportunities for mentorship

ASSUMPTION: While this role shares similarities with other customer lifecycle marketing positions, Jobgether's focus on AI-driven job matching and promoting flexible work arrangements makes it a unique opportunity for job seekers looking for remote or hybrid opportunities.

📝 Sample Projects

• Developing and executing a comprehensive customer communications strategy, including email campaigns, in-app popups, and webinars
• Creating high-quality, data-backed reports to track and optimize customer engagement and success
• Championing impactful messaging across touchpoints, ensuring clarity, tone, and alignment with the brand

ASSUMPTION: The successful candidate will have experience with similar projects and be able to demonstrate their ability to create and execute effective customer lifecycle marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the typical customer journey and how this role fits into the overall marketing strategy?
• How does the company support remote work and collaboration among team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its customer lifecycle marketing initiatives?
• What opportunities are there for growth and development within the company?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company's culture, and the opportunities for growth and development. The successful candidate will be able to ask insightful questions that demonstrate their interest in the role and their understanding of the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/view/dhvpHB87MEAV97HH1dYUjf/senior-customer-lifecycle-marketing-manager---(remote---us)-in-united-states-at-jobgether
• Tailor your resume and cover letter to highlight your relevant experience in lifecycle marketing, customer success, and data-driven strategies
• Prepare examples of your work, such as customer journey maps, email campaigns, or data-driven reports, to demonstrate your skills and experience
• Follow up with the hiring team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.