📌 Core Information
🔹 Job Title: Senior Customer Marketing Manager
🔹 Company: CoStar Group
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-Time, On-site
🔹 Category: Real Estate
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving net revenue retention through customer health and churn mitigation
- Collaborating with cross-functional teams to ensure customer engagement and product roadmap awareness
- Managing customer-facing programs such as webinars, advisory boards, and customer advocacy
- Leveraging metrics-driven approach to prioritize and measure campaign success
- Thriving in a fast-paced, collaborative environment with a focus on teamwork and customer success
ASSUMPTION: This role requires a strategic and customer-obsessed mindset, with a strong foundation in customer marketing and a proven track record in driving measurable results.
📋 Key Responsibilities
✅ Internal enablement of customer-facing teams through messaging, training, and marketing materials
✅ Support of retention, upsell, and new product strategy through marketing campaigns and data-driven platform adoption strategies
✅ Management of the Customer Advisory Board (CAB), including planning and executing annual in-person events, recruiting and nurturing CAB participants, and conducting post-event follow-ups
✅ Management and delivery of 1:many customer engagement methods, such as surveys, podcasts, webinars, blogs, newsletters, and email campaigns
✅ Development and implementation of advocacy programs per product line, including case studies, site reviews, customer reference programs, webinars, white papers, and customer awards and appreciation/gifting programs
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously while delivering high-quality results.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, communications, or a related field
Experience: 5-8 years of experience in B2B marketing, with a strong focus on customer marketing, product marketing, or lifecycle marketing
Required Skills:
- Proven track record in managing campaigns and driving measurable results
- Demonstrated ability to leverage a metrics-driven approach to prioritize and use KPIs to understand adoption and success
- Proven success managing customer-facing programs such as webinars, advisory boards, or community engagement
- Familiarity with commonly used tools for measuring adoption and campaign success (Salesforce, Pendo, G2, Hubspot, etc.)
- Comfortable partnering with Product and Engineering to translate technical product updates into customer-friendly messaging
Preferred Skills:
- Goal-oriented and skilled in making data-driven decisions
- Strong project management skills and attention to detail
- Passion for building customer relationships and driving growth through advocacy and education
- Thrive in a fast-paced, ever-evolving environment, with the ability to manage multiple projects simultaneously while delivering high-quality results
ASSUMPTION: Candidates with a proven track record in customer marketing and a commitment to prior employers will be highly sought after for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Customer Marketing Manager with 5-10 years of experience in the real estate industry)
Benefits:
- Comprehensive healthcare coverage (Medical, Vision, Dental, Prescription Drug)
- Life, legal, and supplementary insurance
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks
Working Hours: 40 hours per week, full-time
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Customer Marketing Manager with 5-10 years of experience in the real estate industry. Actual compensation may vary based on factors such as the candidate's specific skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 5,001-10,000 employees (Mid-size)
Founded: 1986 (39 years ago)
Company Description:
- CoStar Group is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology
- Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives
- CoStar Group’s major brands include CoStar, LoopNet, Apartments.com, Homes.com, Matterport, STR, Ten-X, and OnTheMarket
Company Specialties:
- Research
- Marketing
- Product Development
- Analytics
- Commercial Real Estate
- Sales
- Real Estate
- and Technology
Company Website: CoStar Group
ASSUMPTION: Working at CoStar Group offers a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines, with a focus on driving growth through customer relationships and data-driven decision-making.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the Senior Vice President of Marketing
Work Arrangement: Full-time, on-site in Atlanta, Georgia, with the opportunity to work remotely on a case-by-case basis
Growth Opportunities:
- Potential career progression into a Director or Vice President role within the marketing department
- Opportunities to expand the customer marketing team and take on additional responsibilities as the company grows
- Access to internal training, tuition reimbursement, and an inter-office exchange program to support professional and academic growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path to advancement within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 3438 Peachtree Rd NE, Suite 1500, Atlanta, Georgia 30326, US
Geographic Context:
- Atlanta, Georgia, is a major metropolitan area with a diverse population and a thriving real estate industry
- The office is located in the Buckhead district, offering easy access to shopping, dining, and entertainment options
- The area is known for its vibrant culture, rich history, and numerous parks and outdoor recreation opportunities
Work Schedule: Full-time, with core hours of 9:00 AM - 5:00 PM (EST) and flexibility for remote work on a case-by-case basis
ASSUMPTION: The Atlanta office offers a modern, collaborative work environment with easy access to amenities and a vibrant cultural scene, providing an ideal setting for professionals seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the CoStar Group careers portal
- Phone or video screening with the hiring manager or a member of the HR team
- In-depth behavioral and situational interviews with the hiring manager and other team members
- Final round interviews with senior leadership
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Customer marketing experience and track record
- Ability to manage multiple projects simultaneously and deliver high-quality results
- Collaboration and communication skills, particularly with cross-functional teams
- Data-driven decision-making and metrics-driven approach to campaign management
- Alignment with CoStar Group's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your customer marketing experience and relevant skills
- Prepare for behavioral and situational interview questions that focus on your customer marketing experience and ability to manage multiple projects simultaneously
- Research CoStar Group's company culture and values to demonstrate your alignment with the organization
- Be prepared to discuss your experience with customer-facing programs such as webinars, advisory boards, and customer advocacy
ATS Keywords: Customer Marketing, Product Marketing, Lifecycle Marketing, Campaign Management, Metrics-Driven Approach, Customer Engagement, Webinars, Advisory Boards, Community Engagement, Cross-Functional Collaboration, Communication Skills, Project Management, Data-Driven Decisions, Customer Relationships, Advocacy Programs, Content Strategy
ASSUMPTION: The application process for this role is competitive, and candidates who can demonstrate a strong track record in customer marketing and a commitment to CoStar Group's company culture and values will have the best chance of success.
🛠️ Tools & Technologies
- Salesforce
- Pendo
- G2
- Hubspot
- Microsoft Office Suite
- Google Workspace
- Slack
- Zoom
- Asana
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
- Inclusive
Work Style:
- Fast-paced and ever-evolving
- Data-driven and metrics-focused
- Collaborative and team-oriented
- Customer-obsessed and focused on driving growth through advocacy and education
Self-Assessment Questions:
- Do you thrive in a fast-paced, ever-evolving environment, with the ability to manage multiple projects simultaneously while delivering high-quality results?
- Are you passionate about building customer relationships and driving growth through advocacy and education?
- Do you embrace a customer-centric, data-driven, and collaborative work style?
ASSUMPTION: Candidates who can demonstrate a strong fit with CoStar Group's company values and work style will be highly sought after for this role.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and delivering high-quality results in a fast-paced, ever-evolving environment
- Balancing the needs of various stakeholders, including customers, cross-functional teams, and senior leadership
- Keeping up with industry trends and best practices in customer marketing and advocacy
- Adapting to changes in the company's product roadmap and service offerings
- Navigating a large, mid-size organization with a complex matrix reporting structure
ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other Senior Customer Marketing Manager roles in the real estate industry, this position offers a unique opportunity to lead customer marketing following a merger (Visual Lease into CoStar Group) with a highly engaged customer base and an exciting product roadmap
- Industry-specific context: The real estate industry is highly competitive and dynamic, with a strong focus on customer relationships and data-driven decision-making
- Career path comparison: This role offers significant growth opportunities, with a clear path to advancement within the marketing department and the broader organization
ASSUMPTION: This role is well-suited for candidates with a strong background in customer marketing and a desire to make a significant impact in a dynamic and competitive industry.
📝 Sample Projects
- Developing and executing a comprehensive customer engagement strategy, including surveys, podcasts, webinars, blogs, newsletters, email campaigns, and in-app campaigns
- Managing the planning and execution of an annual in-person Customer Advisory Board (CAB) event, including agenda development, content creation, and vendor management
- Designing and implementing an internal process for healthy customers to become public advocates of CoStar's product offerings, fulfilling the needs of Sales and Marketing
ASSUMPTION: These sample projects are illustrative of the types of initiatives a Senior Customer Marketing Manager might undertake in this role, but the specific projects and priorities may vary based on the organization's needs and the candidate's unique skills and experiences.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will support its successful execution?
- How does the company measure the success of customer marketing campaigns, and how will this role contribute to improving those metrics?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to customer advocacy, and how will this role contribute to its evolution and success?
ASSUMPTION: Asking these questions will help you better understand the role's priorities, expectations, and growth opportunities, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your customer marketing experience and relevant skills
- Prepare for behavioral and situational interview questions that focus on your customer marketing experience and ability to manage multiple projects simultaneously
- Research CoStar Group's company culture and values to demonstrate your alignment with the organization
- Be prepared to discuss your experience with customer-facing programs such as webinars, advisory boards, and customer advocacy
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
