📌 Core Information
🔹 Job Title: Senior Customer Marketing Manager (6 Month FTC)
🔹 Company: Hearst
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full time, Temporary
🔹 Category: Media Production
🔹 Date Posted: 2025-06-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and delivering high-impact marketing campaigns across a diverse portfolio of brands
- Maximizing owned, earned, and paid media channels to drive engagement, acquisition, and retention
- Collaborating with cross-functional teams to align campaign efforts with audience growth goals
- Managing stakeholder relationships and ensuring campaign work remains on-brand and strategically sound
ASSUMPTION: This role requires a strategic and results-driven individual with a strong understanding of cross-channel planning and a focus on maximizing owned media. The ideal candidate will have experience in the media industry and a deep understanding of media landscape trends and best practices.
📋 Key Responsibilities
✅ Lead the planning and delivery of integrated, multi-channel campaigns across brand portfolios, ensuring alignment with business objectives and creative excellence
✅ Maximize campaign performance by leveraging owned, earned, and paid media channels to drive engagement, acquisition, and retention
✅ Drive an effective and collaborative creative briefing process, ensuring clarity of campaign objectives, creative direction, and stakeholder alignment
✅ Manage stakeholder feedback and approvals efficiently, ensuring deadlines are met and work remains on-brand and strategically sound
✅ Partner closely with acquisition and retention teams to align campaign efforts with audience growth goals, supporting full-funnel strategies
✅ Collaborate with data, analytics, and insight teams to measure campaign performance, share learnings, and continuously refine strategies for future campaigns
✅ Coordinate campaign timelines and workflow across multiple stakeholders and teams
✅ Ensure brand content is delivered consistently across all channels, in line with campaign plans and creative direction
✅ Build and maintain relationships with third-party agencies, media partners, and collaborators to extend the impact of brand campaigns
✅ Manage partnership marketing opportunities, co-branded initiatives, and joint promotions
✅ Promote a collaborative, commercial, curious, and customer-first culture within the marketing team and across departments
✅ Champion Hearst UK’s brand values and contribute positively to the wider company culture
ASSUMPTION: The role involves a high level of collaboration and stakeholder management, requiring strong communication and interpersonal skills. The candidate should be comfortable working in a dynamic and fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in customer marketing, brand management, or a related role within the media industry
Required Skills:
- Proven track record in building revenues through partnerships and changing the way business is done
- Deep understanding of the media landscape, trends, and best practices
- Vertical expertise relevant to top clients, with demonstrated knowledge of specific industries, market challenges, and opportunities
- Comprehensive understanding of various media channels and their integration to develop effective cross-media strategies
- Proven ability to manage and nurture relationships with both internal and external stakeholders
- Strong negotiation skills and ability to achieve mutually beneficial outcomes while maintaining strong client relationships
- Proficient in using key industry platforms such as PowerPoint, Excel, Salesforce, TGI, Ad Intel, Ipsos IrisI, and other relevant tools
Preferred Skills:
- Experience working with data and insights to inform decision-making and provide strategic recommendations to clients
- Ability to drive operational efficiency and effectiveness, optimizing processes and workflows for maximum productivity and results
- Profound understanding of target audiences and the ability to develop strategies that engage and resonate with them effectively
ASSUMPTION: The ideal candidate will have a strong background in customer marketing, with a proven track record in driving revenue growth through strategic partnerships and a deep understanding of the media landscape.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Estimated based on industry standards for a Senior Marketing Manager role in London)
Benefits:
- Hearst Exclusives: Good Housekeeping Taste and Beauty Testing Panels, luxe beauty steals at office sample sales
- Inclusion, Health & Wellbeing: Specsavers eye care, company-funded Health Cash Plan, mental health support, discounted gym memberships, Cycle to Work scheme, Location Flex, Holiday Exchange, Charity Day, wellbeing resources, Hearst ERG Groups
- Financial Wellness: Workplace Pension, Income Protection, Life Assurance, Season Ticket Loan, Salary Finance tools, Financial Wellbeing sessions, Home Tech benefits, discounts across London, HAPI at Hearst app
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for the role and team needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production
Company Size: 10,001+ employees (Large enterprise)
Founded: Hearst was founded in 1887 by William Randolph Hearst
Company Description:
- Hearst is a global, diversified information, services, and media company with a mission to inform audiences and improve lives
- The company's portfolio includes Fitch Group, Hearst Health, Hearst Transportation, 35 television stations, 24 daily and 52 weekly newspapers, more than 200 magazine editions around the world, and ownership in cable television networks A&E, HISTORY, Lifetime, and ESPN
- Hearst is committed to using its influential brands to reflect the world it wants to live in, fostering a culture of diversity, inclusion, and belonging
Company Specialties:
- Television
- Digital
- Magazines
- Entertainment
- Publishing
- Business Media
- Cable
- Radio
- Real Estate
- Syndication
- Marketing
Company Website: http://www.hearst.com
ASSUMPTION: Hearst is a large, diversified media company with a strong focus on informing audiences and improving lives through its various brands and platforms. The company values diversity, inclusion, and belonging, fostering a culture that reflects the world it wants to live in.
📊 Role Analysis
Career Level: Senior Marketing Manager (6 Month FTC)
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including acquisition, retention, data, analytics, and insight teams
Work Arrangement: On-site, full-time, with flexibility for the role and team needs
Growth Opportunities:
- Potential for permanent role conversion after the 6-month fixed-term contract
- Opportunities to work on high-impact campaigns and collaborate with various teams
- Possibility to gain experience in a large, diversified media company and expand professional networks
ASSUMPTION: This role offers growth opportunities through collaboration with various teams, exposure to high-impact campaigns, and the potential for a permanent role conversion after the fixed-term contract.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 300 West 57th Street, New York, NY 10019, US (Headquarters); additional offices in various locations worldwide
Geographic Context:
- London, City of, United Kingdom (Primary location for this role)
- New York, NY, United States (Headquarters)
- Additional offices in various locations worldwide
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for the role and team needs)
ASSUMPTION: The work environment is modern, collaborative, and dynamic, with opportunities for growth and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- First-round interview with the hiring manager
- Second-round interview with additional team members or stakeholders
- Final-round interview with the Head of Marketing or another senior leader
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and campaign planning
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with Hearst's values
- Problem-solving and adaptability
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the media landscape, trends, and best practices
- Showcase your ability to manage and nurture relationships with both internal and external stakeholders
- Prepare examples of successful marketing campaigns you've led or contributed to
ATS Keywords: Marketing Campaigns, Customer Marketing, Brand Management, Cross-Channel Planning, Stakeholder Management, Media Landscape, Partnership Marketing, Strategic Thinking, Cross-Functional Collaboration
ASSUMPTION: The interview process focuses on assessing the candidate's strategic thinking, cross-functional collaboration, cultural fit, problem-solving, communication, and presentation skills. Tailoring your application materials to highlight relevant experience and skills is essential for success.
🛠️ Tools & Technologies
- PowerPoint
- Excel
- Salesforce
- TGI
- Ad Intel
- Ipsos IrisI
- Additional industry-specific tools and platforms
ASSUMPTION: The role requires proficiency in using key industry platforms such as PowerPoint, Excel, Salesforce, TGI, Ad Intel, and Ipsos IrisI. Familiarity with additional industry-specific tools and platforms may also be necessary.
👔 Cultural Fit Considerations
Company Values:
- Informing audiences and improving lives
- Leading with purpose and integrity
- Innovating for more than a century
- Fostering a culture of diversity, inclusion, and belonging
Work Style:
- Collaborative and dynamic
- Focused on driving results and maximizing owned media
- Adaptable and responsive to changing market conditions
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align with Hearst's mission to inform audiences and improve lives through strategic marketing campaigns?
- How do you approach building and maintaining relationships with both internal and external stakeholders to drive successful outcomes?
- How do you ensure that your work remains on-brand and strategically sound, even under tight deadlines and pressure?
ASSUMPTION: The ideal candidate will demonstrate a strong alignment with Hearst's values, a collaborative and dynamic work style, and the ability to build and maintain relationships with stakeholders to drive successful outcomes.
⚠️ Potential Challenges
- Managing multiple stakeholders and ensuring campaign work remains on-brand and strategically sound
- Balancing the demands of various teams and priorities
- Adapting to changing market conditions and client needs
- Working in a fast-paced and dynamic environment
ASSUMPTION: The role presents challenges in managing multiple stakeholders, balancing demands, and adapting to changing market conditions. The ideal candidate will possess strong communication, interpersonal, and adaptability skills to overcome these challenges.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on maximizing owned media and building revenues through partnerships
- Industry-specific context: The media industry is dynamic and fast-paced, with a constant evolution of trends and best practices
- Career path comparison: This role offers growth opportunities through collaboration with various teams, exposure to high-impact campaigns, and the potential for a permanent role conversion after the fixed-term contract
ASSUMPTION: This role differs from related positions in its focus on maximizing owned media and building revenues through partnerships. The media industry is dynamic and fast-paced, with a constant evolution of trends and best practices. The role offers growth opportunities through collaboration, exposure to high-impact campaigns, and the potential for a permanent role conversion.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign for a new product launch, maximizing owned, earned, and paid media channels to drive engagement, acquisition, and retention
- Managing a co-branded initiative with a strategic partner, ensuring consistent brand messaging and maximizing the impact of the collaboration
- Conducting a comprehensive analysis of the media landscape, trends, and best practices to inform campaign strategy and improve overall marketing effectiveness
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute marketing campaigns, manage partnerships, and analyze the media landscape to inform strategy and improve overall marketing effectiveness.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does the company support the growth and development of its employees, particularly in marketing roles?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What are the biggest challenges facing the marketing team currently, and how can this role contribute to addressing them?
ASSUMPTION: These key questions help the candidate understand the team structure, growth opportunities, priorities, success metrics, and challenges facing the marketing team, enabling them to better prepare for the role and assess their fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, demonstrating your understanding of the media landscape, trends, and best practices
- Prepare examples of successful marketing campaigns you've led or contributed to, showcasing your ability to manage and nurture relationships with both internal and external stakeholders
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
