Senior Customer Marketing Manager (6 Month FTC)

📌 Core Information

🔹 Job Title: Senior Customer Marketing Manager (6 Month FTC)

🔹 Company: Hearst UK

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-20

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading high-impact marketing campaigns across diverse brand portfolios
• Maximizing owned, earned, and paid media channels for engagement and acquisition
• Collaborating with cross-functional teams for full-funnel strategies and performance measurement
• Managing stakeholder relationships and ensuring brand consistency across channels

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in campaign planning and execution across multiple channels.

📋 Key Responsibilities

✅ Lead the planning and delivery of integrated, multi-channel campaigns across brand portfolios, ensuring alignment with business objectives and creative excellence.

✅ Maximize campaign performance by leveraging owned, earned, and paid media channels to drive engagement, acquisition, and retention.

✅ Drive an effective and collaborative creative briefing process, ensuring clarity of campaign objectives, creative direction, and stakeholder alignment.

✅ Manage stakeholder feedback and approvals efficiently, ensuring deadlines are met and work remains on-brand and strategically sound.

✅ Partner closely with acquisition and retention teams to align campaign efforts with audience growth goals, supporting full-funnel strategies.

✅ Collaborate with data, analytics, and insight teams to measure campaign performance, share learnings, and continuously refine strategies for future campaigns.

✅ Coordinate campaign timelines and workflow across multiple stakeholders and teams.

✅ Ensure brand content is delivered consistently across all channels, in line with campaign plans and creative direction.

✅ Build and maintain relationships with third-party agencies, media partners, and collaborators to extend the impact of brand campaigns.

✅ Manage partnership marketing opportunities, co-branded initiatives, and joint promotions.

✅ Promote a collaborative, commercial, curious, and customer-first culture within the marketing team and across departments.

✅ Champion Hearst UK’s brand values and contribute positively to the wider company culture.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to coordinate multiple stakeholders and campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with a focus on campaign strategy, creative development, performance insight, and partnership management

Required Skills:

• Proven track record in building revenues through partnerships and changing the way business is done
• Deep understanding of the media landscape, trends, and best practices
• Vertical expertise relevant to top 100 clients
• Comprehensive understanding of various media channels and their integration
• Strong stakeholder management and relationship-building skills
• Excellent negotiation skills and ability to achieve mutually beneficial outcomes
• Strong conflict resolution skills
• Highly adaptable to changing market conditions and organizational priorities
• Proficient in using key industry platforms such as PowerPoint, Excel, Salesforce, TGI, Ad Intel, Ipsos IrisI, and other relevant tools

Preferred Skills:

• Experience in the media industry
• Profound understanding of target audiences and the ability to develop strategies that engage and resonate with them effectively

ASSUMPTION: This role requires a strong understanding of the media landscape and proven experience in managing client relationships and driving business growth through strategic marketing campaigns.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (pro-rated for 6-month contract)

Benefits:

• Hearst Exclusives: Good Housekeeping Taste and Beauty Testing Panels, luxe beauty steals at office sample sales
• Inclusion, Health & Wellbeing: Specsavers eye care, company-funded Health Cash Plan, mental health support, discounted gym memberships, Cycle to Work scheme, Location Flex and Holiday Exchange, Charity Day, wellbeing resources, Hearst ERG Groups
• Financial Wellness: Workplace Pension, Income Protection, Life Assurance, Season Ticket Loan, Salary Finance tools, Financial Wellbeing sessions, Home Tech benefits, discounts across London, HAPI at Hearst app

Working Hours: Full-time, 37.5 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in London. Benefits are comprehensive and tailored to support employees' personal and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Book and Periodical Publishing

Company Size: 501-1,000 employees

Founded: 1910 (as part of Hearst Corporation)

Company Description:

• Hearst UK is home to some of the world’s best-loved and trusted brands, including Good Housekeeping, ELLE, Harper’s Bazaar, Country Living, Men’s Health, Women’s Health, and Esquire.
• The company circulates over 19.5 million magazines a year, reaches on average 18.7 million UK digital unique users per month, and has more than 32.5 million follows via social media platforms.
• Hearst UK has a growing audience of members and marquee events, including the ELLE Style Awards, Good Housekeeping Live, Country Living Shows, and Harper’s Bazaar Women of the Year Awards.

Company Specialties:

• Magazines
• Publishing
• Media
• Digital media
• Licensing
• Accreditation
• Content marketing
• Data
• Experiential
• Commerce
• Purpose
• Performance marketing
• Advertising

Company Website: http://www.hearst.co.uk

ASSUMPTION: Hearst UK is a well-established publishing company with a diverse portfolio of brands and a strong presence in the UK market.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Marketing Director and oversees a team of marketing managers and executives.

Work Arrangement: On-site, with potential for hybrid or remote work depending on business needs and team dynamics.

Growth Opportunities:

• Progression to a permanent role or other senior marketing positions within the company
• Expanding industry knowledge and expertise through collaboration with cross-functional teams
• Developing leadership and mentoring skills by managing and guiding team members

ASSUMPTION: This role offers opportunities for career growth and development within the marketing function and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): 30 Panton St, Leicester Square, London, SW1Y 4AJ, GB; 17 Marble St, Floor 6, Bloc, Manchester, Manchester M2 3AW, GB

Geographic Context:

• London, City of, United Kingdom
• Manchester, United Kingdom

Work Schedule: Full-time, 37.5 hours per week, with flexibility for remote work as needed

ASSUMPTION: The office locations provide convenient access to public transportation and nearby amenities, fostering a productive and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Marketing Director

Key Assessment Areas:

• Strategic thinking and campaign planning
• Cross-functional collaboration and stakeholder management
• Data-driven decision-making and performance analysis
• Cultural fit and alignment with Hearst UK’s values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful marketing campaigns you’ve led and the outcomes they achieved
• Research Hearst UK’s brands and understand their unique value propositions

ATS Keywords: Marketing strategy, campaign planning, stakeholder management, data analysis, performance insight, partnership management, brand guidelines, customer marketing

ASSUMPTION: The interview process is designed to assess the candidate’s strategic thinking, cross-functional collaboration skills, and cultural fit with the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint, Excel)
• Salesforce
• TGI
• Ad Intel
• Ipsos IrisI
• Marketing automation and analytics platforms
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The required tools and technologies are industry-standard and widely used within the marketing function.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Excellence
• Integrity
• Diversity & Inclusion

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Customer-centric and commercially minded

Self-Assessment Questions:

• How do you approach building and maintaining relationships with key stakeholders?
• Can you provide an example of a time when you had to adapt your marketing strategy due to changing market conditions or client needs?
• How do you ensure that your marketing campaigns align with the brand’s values and overall business objectives?

ASSUMPTION: Hearst UK values a collaborative, creative, and customer-centric work environment, and candidates should be able to demonstrate their alignment with these values and work styles.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously may require strong organizational skills and time management
• Working in a fast-paced and dynamic media industry may present unique challenges and opportunities
• Balancing the need for creativity and innovation with the requirement to deliver consistent and on-brand content may require a delicate balance
• Ensuring the effective management of external partnerships and collaborations may require strong negotiation and relationship-building skills

ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and a customer-centric approach.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on customer marketing and partnership management
• Industry-specific context: The media industry is dynamic and fast-paced, requiring adaptability and a deep understanding of market trends and best practices
• Career path comparison: This role offers opportunities for career progression within the marketing function and the broader organization

ASSUMPTION: This role is unique in its focus on customer marketing and partnership management, providing a distinct career path within the marketing function.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new product or service
• Managing a partnership with a key client to co-create and deliver a joint marketing initiative
• Analyzing campaign performance data to optimize future marketing strategies and improve ROI

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role and the opportunities it presents for career growth and development.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader marketing strategy and organization structure?
• What are the most challenging aspects of working in the media industry, and how can this role help address them?
• What opportunities are there for professional development and growth within the marketing function and the broader organization?
• How does Hearst UK support work-life balance and employee well-being?

ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role, the organization, and the industry, and will help the candidate make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful marketing campaigns you’ve led and the outcomes they achieved
• Research Hearst UK’s brands and understand their unique value propositions
• Follow up with the HR team one week after submission to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.