📌 Core Information
🔹 Job Title: Senior Customer Marketing Manager
🔹 Company: Sana Commerce
🔹 Location: Rotterdam, Zuid-Holland, Netherlands
🔹 Job Type: Full-time, Hybrid (3 days office, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global customer marketing strategy
- Collaborating with cross-functional teams to improve customer experience
- Analyzing customer data to drive personalized interactions and measure impact
- Building and managing customer advocacy programs
- Leading projects and managing stakeholder expectations
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Manage, plan, and execute the overall customer marketing strategy to increase engagement, satisfaction, and retention
✅ Act as a strategic partner to key internal stakeholders, managing expectations and communication
✅ Design and lead lifecycle marketing programs to support onboarding, adoption, expansion, renewal, and advocacy
✅ Analyze customer data and behavior to personalize interactions, improve the customer experience, and measure impact
✅ Conduct customer interviews and gather insights to drive the Voice-of-the-Customer program
✅ Ensure strong execution of initiatives and collaborate closely with cross-functional teams
✅ Regularly analyze customer marketing performance and identify areas of opportunity
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on execution. Strong project management skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5+ years) in customer marketing or a similar B2B marketing role, preferably within a SaaS or e-commerce environment
Required Skills:
- Deep understanding of the B2B customer journey and experience creating programs across the full customer lifecycle
- Strong data-driven mindset, with the ability to translate customer insights into effective marketing campaigns
- Experience building and managing customer advocacy programs
- Excellent project management skills and the ability to lead cross-functional initiatives
- Exceptional communication and stakeholder management skills
- Proficiency in marketing automation platforms, CRM systems, and analytics tools (a plus)
Preferred Skills:
- Fluency in additional languages
- Experience with specific marketing automation platforms or CRM systems
ASSUMPTION: Candidates with a strong background in B2B customer marketing and a proven track record of driving customer engagement and retention are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (AI estimated based on industry standards for a senior marketing role in the Netherlands)
Benefits:
- Hybrid working model (3 days from the office, 2 days from home)
- Up to 3 weeks of "work from anywhere" per year
- Global and customized team onboarding program
- Dynamic and growing international team with lots of autonomy
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in the Netherlands. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically e-commerce platforms for B2B
Company Size: Medium (501-1,000 employees) - Large enough to offer growth opportunities and resources, yet small enough to maintain a dynamic and agile work environment
Founded: 2008 - Sana Commerce has over a decade of experience in the B2B e-commerce space
Company Description:
- Sana Commerce is a ready-to-use commerce platform engineered for B2B
- They help customers easily bring complex processes online, unburden their teams, and drive value faster
- Their platform provides a supportive, personalized, easy buying experience for customers and streamlined, automated processes for employees
Company Specialties:
- Integrated E-Commerce for Dynamics NAV, SAP Business One, and SAP
- B2B E-Commerce for Wholesale & Distribution and B2B & B2C E-Commerce
- Sales Portals for Wholesale and Manufacturing
- E-Commerce for Microsoft Dynamics and SAP
Company Website: www.sana-commerce.com
ASSUMPTION: Sana Commerce's focus on B2B e-commerce and commitment to customer success make it an attractive employer for marketing professionals seeking to grow in a dynamic industry.
📊 Role Analysis
Career Level: Senior - This role offers significant responsibility and the opportunity to drive strategic initiatives
Reporting Structure: The Senior Customer Marketing Manager will report directly to the Chief Marketing Officer and collaborate with various internal stakeholders
Work Arrangement: Hybrid - 3 days from the office, 2 days from home, with up to 3 weeks of "work from anywhere" per year
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing department
- Opportunities to collaborate with cross-functional teams and gain exposure to other areas of the business
- Chance to work on global projects and expand professional networks
ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and hands-on execution, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): Rotterdam, Zuid-Holland, Netherlands
Geographic Context:
- Rotterdam is the second-largest city in the Netherlands and a major European port city
- The city offers a vibrant cultural scene, diverse neighborhoods, and a high quality of life
- Sana Commerce's office is located in the heart of Rotterdam, providing easy access to public transportation and amenities
Work Schedule: Full-time, 40 hours per week, with flexible working hours and remote work options
ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a healthy work-life balance, while the modern office space fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the recruiter to discuss the role and assess cultural fit
- In-depth interview with the hiring manager to discuss the role's responsibilities and requirements
- Final interview with key stakeholders to assess skills and cultural fit
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Project management and stakeholder communication skills
- Cultural fit and alignment with Sana Commerce's values
Application Tips:
- Highlight relevant experience and achievements in customer marketing or a similar B2B marketing role
- Demonstrate a strong understanding of the B2B customer journey and lifecycle marketing
- Showcase your ability to analyze customer data and translate insights into effective marketing campaigns
- Prepare examples of successful customer advocacy programs you have managed
ATS Keywords: Customer Marketing, B2B Marketing, Data Analysis, Project Management, Stakeholder Management, Marketing Automation, CRM Systems, Customer Advocacy
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data analysis skills, and cultural fit with Sana Commerce's values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., 6Sense, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Analytics tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Proficiency in marketing automation platforms, CRM systems, and analytics tools is preferred but not required. Candidates with experience in these tools will have an advantage.
👔 Cultural Fit Considerations
Company Values:
- Champions of Our League - Deliver lasting success, balancing quick wins and long-term value
- Supercharge Our Customers - Revolutionize B2B commerce together, helping customers to lead and succeed
- Determined to Grow - Embrace challenges, grow, and raise the bar for ourselves and our industry
- Bold Together - Collaborate across teams and time zones, challenge the status quo, and support each other to achieve the best outcomes
Work Style:
- Dynamic and growing international team with lots of autonomy
- Hybrid working model with flexible working hours
- Focus on employee well-being and work-life balance
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment and enjoy working collaboratively with cross-functional teams?
- Are you comfortable managing multiple projects and priorities, and do you have strong project management skills?
- Do you have a data-driven mindset and enjoy analyzing customer data to inform marketing strategies?
- Are you comfortable working in a hybrid work arrangement, with a balance of on-site and remote work?
ASSUMPTION: Sana Commerce values candidates who are strategic thinkers, strong communicators, and comfortable working in a dynamic, collaborative environment.
⚠️ Potential Challenges
- Managing customer expectations and balancing quick wins with long-term value
- Collaborating effectively with cross-functional teams and managing stakeholder relationships
- Analyzing large datasets and translating insights into actionable marketing campaigns
- Working in a hybrid environment and maintaining productivity and focus both on-site and remotely
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a data-driven mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on customer retention and advocacy, rather than acquisition
- Sana Commerce's focus on B2B e-commerce sets it apart from other marketing roles in the industry
- This role offers significant responsibility and the opportunity to drive strategic initiatives, making it an excellent fit for experienced marketing professionals seeking to advance their careers
ASSUMPTION: This role is well-suited to experienced marketing professionals with a strong background in customer marketing or a similar B2B marketing role.
📝 Sample Projects
- Developing and executing a customer retention campaign to reduce churn and increase customer lifetime value
- Analyzing customer data to identify segments with high potential for expansion and designing targeted marketing campaigns to drive growth
- Building and managing a customer advisory board to gather insights and drive product improvements
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and hands-on nature of the Senior Customer Marketing Manager role at Sana Commerce.
❓ Key Questions to Ask During Interview
- Can you describe a time when you successfully improved customer retention or reduced churn through a marketing campaign?
- How do you approach collaborating with cross-functional teams to drive customer engagement and satisfaction?
- What is your process for analyzing customer data and translating insights into effective marketing campaigns?
- How do you balance quick wins with long-term value when managing customer marketing initiatives?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These questions will help applicants assess their fit for the role and gain insights into Sana Commerce's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in customer marketing or a similar B2B marketing role
- Prepare examples of successful customer advocacy programs you have managed
- Follow up with the recruiter or hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
