📌 Core Information
🔹 Job Title: Senior Customer Marketing Manager - HCP
🔹 Company: Roche
🔹 Location: South San Francisco, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer strategies and integrated marketing campaigns
- Planning tailored omnichannel engagement and ensuring high-quality, compliant execution
- Collaborating with cross-functional teams and agencies to deliver effective promotional tactics
- Measuring marketing performance and optimizing campaigns for continuous improvement
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Develops and executes customer strategies and integrated marketing campaigns
✅ Plans tailored omnichannel engagement and ensures high-quality, compliant execution
✅ Collaborates with cross-functional teams and agencies to deliver effective promotional tactics
✅ Measures marketing performance and optimizes campaigns for continuous improvement
✅ Manages media agencies, supports customer-specific tactical planning, and monitors go-lives/trafficking
✅ Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment
✅ Contributes to initiatives that have broader organizational impact across the Marketing Function
✅ Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation, and execution
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Strong project management skills are essential for success.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales, or customer insights)
Required Skills:
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Preferred Skills:
- MBA or other related graduate-level degree
- Marketing experience in relevant industries
- Experience working in an omnichannel marketing role
- Experience in the managed care, pharmaceutical, or biotech industry
- Experience creating customer strategies, plans, and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Experience leading/managing agency partners, including developing agency briefs and creating content derivatives
- Contributed to integrated customer experiences across audiences and channels, including multicultural and inclusive marketing tactics.
ASSUMPTION: Candidates with a strong background in marketing, particularly in the pharmaceutical or biotech industry, will be well-suited for this role. Experience in customer marketing, campaign development, and execution is highly desirable.
💰 Compensation & Benefits
Salary Range: The expected salary range for this position is $161,800 - $300,600 per year. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.
Benefits:
- Discretionary annual bonus based on individual and Company performance
- Benefits detailed at this link
Working Hours: Full-time position with standard working hours. Overtime may be required based on business needs.
ASSUMPTION: The salary range provided is based on the primary location of South San Francisco, CA. Actual compensation may vary based on factors such as experience, qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives. The company is the leader in personalised healthcare, with a strong presence in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system.
Company Size: Roche is a large, multinational corporation with over 100,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Roche was founded in 1896 and has since grown into a global leader in healthcare, with a strong commitment to sustainability and social responsibility.
Company Description:
- Roche is a global pioneer in pharmaceuticals and diagnostics, with a focus on advancing science to improve people’s lives.
- The company is the leader in personalised healthcare, with a strong presence in various therapeutic areas, including oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system.
- Roche is also a frontrunner in diabetes management and in vitro diagnostics, with a commitment to improving patient access to medical innovations.
Company Specialties:
- Biotechnology research
- Innovation
- Personalized healthcare
- Diagnostics
- Pharmaceuticals
- Research
- Healthcare
- Personalised healthcare
- Diabetes care
- Genomics
- Healthcare technology
- Big data
- Great place to work
Company Website: www.roche.com
ASSUMPTION: Roche's extensive global presence and broad therapeutic focus offer applicants a wide range of career opportunities and exposure to diverse projects and teams.
📊 Role Analysis
Career Level: This role is at the senior level, with significant responsibility for developing and executing customer strategies and integrated marketing campaigns.
Reporting Structure: The Senior Customer Marketing Manager reports directly to the Customer Marketer Lead and works closely with cross-functional teams, including field marketing, customer engagement, and Genentech Business Operations.
Work Arrangement: This is an on-site position based in South San Francisco, CA. Relocation assistance is not available at this time.
Growth Opportunities:
- Progression to a leadership role within the Marketing Function or other areas of the business
- Expansion of responsibilities to include additional products or therapeutic areas
- Development of expertise in specific marketing disciplines or customer segments
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, global organisation.
🌍 Location & Work Environment
Office Type: Roche's South San Francisco campus is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 4414 Lake Boone Trail, Raleigh, NC 27607, US
Geographic Context:
- The South San Francisco Bay Area offers a diverse and vibrant cultural scene, with easy access to outdoor activities and natural beauty
- The region is home to a thriving biotechnology and healthcare industry, with numerous opportunities for professional networking and growth
- The cost of living in the Bay Area is high, but the region offers competitive salaries and a wide range of housing options
Work Schedule: Standard full-time working hours, with the possibility of overtime based on business needs.
ASSUMPTION: The South San Francisco Bay Area offers a dynamic and innovative work environment, with a strong focus on collaboration and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the Customer Marketer Lead
- Background check and offer extension
Key Assessment Areas:
- Customer understanding and insights
- Campaign development and execution skills
- Cross-functional collaboration and stakeholder management
- Strategic thinking and problem-solving
- Adaptability and resilience in a dynamic work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Roche's business and the specific needs of healthcare providers (HCPs) in your application materials
- Prepare for behavioral interview questions that focus on your experience with customer marketing, campaign development, and execution
- Showcase your ability to work effectively with cross-functional teams and stakeholders
ATS Keywords: Customer Marketing, Campaign Development, Cross-Functional Collaboration, Strategic Thinking, HCP, Healthcare Providers, Roche, Biotech, Pharmaceuticals
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, campaign development and execution skills, and ability to work effectively with cross-functional teams and stakeholders.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Customer Relationship Management (CRM) software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management software (e.g., Asana, JIRA)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary based on Roche's internal systems and the candidate's area of focus within customer marketing.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Leadership
- Collaboration
- Innovation
- Patient focus
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient in a dynamic work environment
- Strategic and forward-thinking
- Results-driven and focused on continuous improvement
- Committed to Roche's mission of improving people's lives through innovative healthcare solutions
Self-Assessment Questions:
- How do you approach understanding the needs and preferences of healthcare providers (HCPs) in the development of customer strategies and marketing campaigns?
- Can you provide an example of a successful cross-functional collaboration in a previous role, and how you overcame any challenges that arose?
- How do you stay up-to-date with industry trends and best practices in customer marketing, and how do you apply this knowledge to your work?
ASSUMPTION: Roche values candidates who are passionate about improving people's lives, collaborative, and results-driven, with a strong commitment to the company's mission and values.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a dynamic work environment
- Navigating complex cross-functional relationships and stakeholder management
- Keeping up with industry trends and best practices in customer marketing
- Adapting to changes in the business landscape and market dynamics
ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a greater emphasis on customer understanding, strategy development, and cross-functional collaboration
- In the biotechnology and pharmaceutical industries, customer marketing roles often require a strong understanding of healthcare providers (HCPs) and their unique needs and preferences
- Career progression in customer marketing may involve expanding responsibilities to include additional products or therapeutic areas, or moving into a leadership role within the Marketing Function or other areas of the business
ASSUMPTION: This role offers a unique blend of strategic thinking, cross-functional collaboration, and customer focus, with significant opportunities for career growth and development within a large, global organisation.
📝 Sample Projects
- Developing and executing a customer strategy for a new product launch, including tailored omnichannel engagement and high-quality, compliant execution
- Creating integrated marketing campaigns for an existing product, targeting specific customer segments or personas
- Managing a cross-functional team to deliver effective promotional tactics, including collaboration with agencies and internal stakeholders
- Measuring marketing performance and optimizing campaigns for continuous improvement, based on customer feedback and data-driven insights
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of customer marketing within a large, global organisation like Roche.
❓ Key Questions to Ask During Interview
- Can you describe the typical customer journey for healthcare providers (HCPs) in our therapeutic area, and how our marketing efforts support and enhance this journey?
- How does Roche approach cross-functional collaboration and stakeholder management in customer marketing, and what role would I play in facilitating these relationships?
- What opportunities are there for professional development and growth within the Customer Marketing team and Roche more broadly?
- How does Roche measure the success of customer marketing campaigns, and how do we ensure that our efforts are driving meaningful business outcomes?
- What are the most significant challenges facing healthcare providers (HCPs) in our therapeutic area, and how can our marketing efforts help address these challenges?
ASSUMPTION: These interview questions are designed to provide insight into the specific needs and priorities of the Customer Marketing team, as well as Roche's broader business strategy and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your experience with customer marketing, campaign development, and execution
- Showcase your ability to work effectively with cross-functional teams and stakeholders
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
