Senior Customer Marketing Manager - Organized Customer
Genentech
Full-time
On-site
South San Francisco, California, United States
🌟 Customer Marketing
📌 Core Information
- Job Title: Senior Customer Marketing Manager - Organized Customer
- Company: Genentech
- Location: South San Francisco, CA
- Job Type: Full-Time, On-Site
- Category: Marketing
- Date Posted: May 12, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer strategies and integrated marketing campaigns
- Collaborating with internal teams and external agencies for high-quality, compliant marketing execution
- Driving customer engagement and business outcomes through innovative marketing tactics
- Leveraging customer insights, market trends, and competitive landscapes to inform marketing strategies
ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and a deep understanding of customer needs and market dynamics.
📋 Key Responsibilities
- Strategy:
- Supports the development and execution of customer strategy and integrated customer experience
- Supports tailored and actionable omnichannel customer engagement, leveraging customer insights and market/competitor data
- Content:
- Plans and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels
- Oversees the design and creation of core materials, ensuring original content is tailored to specific customer segments and personas
- Hypothesizes and conducts experiments for creative content iteration to drive excellence in content creation and deployment
- Execution:
- Accountable for high-quality, compliant execution across all marketing platforms and relevant customer types
- Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
- Manages media agencies, supports customer-specific tactical planning, and monitors go-lives/trafficking
- People:
- Works with TA Marketer and other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a matrix organization.
🎯 Required Qualifications
- Education: Bachelor's degree
- Experience: 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales, or customer insights)
- Required Skills:
- Customer Understanding: Consistently learns about customers, their needs, and the world they live in
- Competitive Value Creation: Determines the relevant, competitive, and profitable value story offered to customers
- Strategy Development: Makes smart choices about efforts that help achieve customers' goals and business outcomes
- Integrated Campaign Development: Builds compelling, motivating campaigns that get customers to take action
- Content Development & Approval: Crafts simple, meaningful stories in an efficient and fully compliant way
- Execution Readiness: Rallies the organization to plan, coordinate, and pull through the strategy together
- Delivery & Optimization Across Channels: Ensures the story reaches customers in a seamless, memorable experience
- Measurement & Iteration: Evaluates everything done and adjusts, stops, or starts for continuous improvement
- Project & Vendor Management: Manages projects, partners, and suppliers to drive on strategy, on time, on budget impact
Preferred Qualifications:
- MBA or other related graduate-level degree
- Marketing experience in relevant industries
- Experience working in an omnichannel (including field) marketing environment
- Experience in the managed care, pharmaceutical, or biotech industry/pharmaceutical or biotech customer engagement
- Experience creating customer strategies, plans, and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Experience leading/managing Agency partners, including developing agency briefs and creating content derivatives
- Contributed to integrated customer experiences across audiences and channels, including multicultural and inclusive marketing tactics
ASSUMPTION: Candidates with experience in the pharmaceutical or biotech industry and a strong understanding of customer engagement strategies will be highly competitive for this role.
💰 Compensation & Benefits
- Salary Range: $161,800 - $300,600 (based on the primary location of South San Francisco, CA)
- Benefits: [Benefits information provided at the link below](https://roche.ehr.com/default.ashx?CLASSNAME=splash)
- Working Hours: Full-time, standard business hours with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and locations. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.
📌 Applicant Insights
🔍 Company Context
- Industry: Biotechnology Research
- Company Size: 10,001+ employees
- Founded: 1976
- Company Description: Genentech is passionate about finding solutions for people facing the world's most difficult-to-treat conditions. They use cutting-edge science to create and deliver innovative medicines around the globe. Their patient resource center is dedicated to getting patients and caregivers to the right resources.
- Company Specialties: Oncology, Immunology, Disorders of Tissue Growth and Repair, Neuroscience and Infectious Disease, Metabolism, and Ophthalmology
📊 Role Analysis
- Career Level: Mid-Senior level role, reporting directly to the Customer Marketer Lead
- Reporting Structure: This role is part of the Marketing organization and works closely with cross-functional teams, including Customer Engagement and Genentech Business Operations
- Work Arrangement: On-site, full-time position with standard business hours and flexibility for project needs
- Growth Opportunities: This role offers opportunities to work on high-impact projects, collaborate with cross-functional teams, and develop skills in customer marketing, strategy, and campaign execution
ASSUMPTION: This role provides ample opportunities for professional growth and development within the Marketing organization and the broader Commercial, Medical & Government Affairs (CMG) function.
🌍 Location & Work Environment
- Office Type: On-site, corporate headquarters in South San Francisco, CA
- Office Location(s): 1 DNA Way, South San Francisco, CA 94080, US
- Geographic Context: South San Francisco is located in the San Francisco Bay Area, offering a mix of urban and suburban living with easy access to San Francisco, Silicon Valley, and the great outdoors
- Work Schedule: Standard business hours with flexibility for project needs, including occasional evenings and weekends as required
ASSUMPTION: The on-site work environment at Genentech's headquarters offers a collaborative, innovative, and engaging atmosphere, with access to state-of-the-art facilities and resources.
💼 Interview & Application Insights
- Typical Process: Phone screen, behavioral interviews, case study presentation, and final-round interviews with key stakeholders
- Key Assessment Areas: Customer understanding, strategic thinking, campaign development, project management, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interviews by reflecting on your past experiences and how they demonstrate the required qualifications
- Research Genentech's mission, values, and culture to show your enthusiasm and alignment with the organization
ASSUMPTION: The interview process at Genentech is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, JIRA)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
- Data visualization and analytics tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates with experience using these tools and technologies will be well-positioned for success in this role.
👔 Cultural Fit Considerations
- Company Values: Innovation, patient focus, integrity, collaboration, and excellence
- Work Style: Genentech fosters a dynamic, collaborative, and inclusive work environment, with a strong focus on continuous learning and development
- Self-Assessment Questions:
- How have you demonstrated a deep understanding of customer needs and market dynamics in your previous roles?
- Can you provide an example of a successful integrated marketing campaign you've developed and executed, and what was the outcome?
- How do you approach working with cross-functional teams and external partners to achieve shared goals?
ASSUMPTION: Candidates who align with Genentech's values and work style, and can provide concrete examples of their skills and experiences, will be strong contenders for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Collaborating effectively with cross-functional teams and external partners
- Balancing strategic thinking with tactical execution and attention to detail
- Working in a highly regulated industry with strict compliance requirements
ASSUMPTION: Candidates who can thrive in a challenging, fast-paced environment and are adept at managing multiple priorities will excel in this role.
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses on organized customer marketing, requiring a strong understanding of payer and provider dynamics, as well as experience working with managed care organizations. Other related roles may focus on specific customer segments, such as patients or healthcare professionals.
- Industry-specific context: The biotechnology and pharmaceutical industries are highly competitive and regulated, with a strong focus on innovation, patient outcomes, and compliance.
- Career path comparison: This role is a mid-senior level position with opportunities for growth within the Marketing organization and the broader Commercial, Medical & Government Affairs (CMG) function. Career paths may include progression to director or vice president roles, as well as opportunities to specialize in specific therapeutic areas or customer segments.
ASSUMPTION: Candidates with experience in the biotechnology or pharmaceutical industry and a clear understanding of career paths within the Marketing organization will be well-positioned for success.
📝 Sample Projects
- Developing and executing a customer engagement strategy for a new product launch, targeting organized customers and healthcare professionals
- Creating and implementing a customer segmentation and targeting plan to optimize marketing campaign performance and drive customer engagement
- Collaborating with cross-functional teams to develop and launch a customer-focused digital platform, improving customer experience and access to product information
ASSUMPTION: Candidates with experience working on similar projects and can provide concrete examples of their contributions and outcomes will be strong contenders for this role.
❓ Key Questions to Ask During Interview
- Can you describe the most significant customer marketing campaign you've led, and what was the outcome?
- How do you approach working with cross-functional teams and external partners to ensure alignment and successful execution of marketing campaigns?
- Can you provide an example of a time when you had to pivot or adjust your marketing strategy due to changing customer needs or market dynamics?
- How do you ensure the compliance of marketing materials and campaigns in a highly regulated industry?
- What opportunities do you see for growth and development within the Marketing organization and the broader Commercial, Medical & Government Affairs (CMG) function?
ASSUMPTION: Candidates who can provide thoughtful, insightful responses to these questions will demonstrate their qualifications and fit for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.gene.com/us/en/job/202505-111569/Senior-Customer-Marketing-Manager-Organized-Customer)
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your customer understanding, strategic thinking, and campaign development expertise
- Prepare for behavioral interviews by reflecting on your past experiences and how they demonstrate the required qualifications
- Research Genentech's mission, values, and culture to show your enthusiasm and alignment with the organization
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role and asking if there is any additional information you can provide to support your candidacy
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Senior Customer Marketing Manager - Organized Customer
- Company: Genentech
- Location: South San Francisco, CA
- Job Type: Full-Time, On-Site
- Category: Marketing
- Date Posted: May 12, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer strategies and integrated marketing campaigns
- Collaborating with internal teams and external agencies for high-quality, compliant marketing execution
- Driving customer engagement and business outcomes through innovative marketing tactics
- Leveraging customer insights, market trends, and competitive landscapes to inform marketing strategies
ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and a deep understanding of customer needs and market dynamics.
📋 Key Responsibilities
- Strategy:
- Supports the development and execution of customer strategy and integrated customer experience
- Supports tailored and actionable omnichannel customer engagement, leveraging customer insights and market/competitor data
- Content:
- Plans and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels
- Oversees the design and creation of core materials, ensuring original content is tailored to specific customer segments and personas
- Hypothesizes and conducts experiments for creative content iteration to drive excellence in content creation and deployment
- Execution:
- Accountable for high-quality, compliant execution across all marketing platforms and relevant customer types
- Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
- Manages media agencies, supports customer-specific tactical planning, and monitors go-lives/trafficking
- People:
- Works with TA Marketer and other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a matrix organization.
🎯 Required Qualifications
- Education: Bachelor's degree
- Experience: 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales, or customer insights)
- Required Skills:
- Customer Understanding: Consistently learns about customers, their needs, and the world they live in
- Competitive Value Creation: Determines the relevant, competitive, and profitable value story offered to customers
- Strategy Development: Makes smart choices about efforts that help achieve customers' goals and business outcomes
- Integrated Campaign Development: Builds compelling, motivating campaigns that get customers to take action
- Content Development & Approval: Crafts simple, meaningful stories in an efficient and fully compliant way
- Execution Readiness: Rallies the organization to plan, coordinate, and pull through the strategy together
- Delivery & Optimization Across Channels: Ensures the story reaches customers in a seamless, memorable experience
- Measurement & Iteration: Evaluates everything done and adjusts, stops, or starts for continuous improvement
- Project & Vendor Management: Manages projects, partners, and suppliers to drive on strategy, on time, on budget impact
Preferred Qualifications:
- MBA or other related graduate-level degree
- Marketing experience in relevant industries
- Experience working in an omnichannel (including field) marketing environment
- Experience in the managed care, pharmaceutical, or biotech industry/pharmaceutical or biotech customer engagement
- Experience creating customer strategies, plans, and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Experience leading/managing Agency partners, including developing agency briefs and creating content derivatives
- Contributed to integrated customer experiences across audiences and channels, including multicultural and inclusive marketing tactics
ASSUMPTION: Candidates with experience in the pharmaceutical or biotech industry and a strong understanding of customer engagement strategies will be highly competitive for this role.
💰 Compensation & Benefits
- Salary Range: $161,800 - $300,600 (based on the primary location of South San Francisco, CA)
- Benefits: [Benefits information provided at the link below](https://roche.ehr.com/default.ashx?CLASSNAME=splash)
- Working Hours: Full-time, standard business hours with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and locations. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.
📌 Applicant Insights
🔍 Company Context
- Industry: Biotechnology Research
- Company Size: 10,001+ employees
- Founded: 1976
- Company Description: Genentech is passionate about finding solutions for people facing the world's most difficult-to-treat conditions. They use cutting-edge science to create and deliver innovative medicines around the globe. Their patient resource center is dedicated to getting patients and caregivers to the right resources.
- Company Specialties: Oncology, Immunology, Disorders of Tissue Growth and Repair, Neuroscience and Infectious Disease, Metabolism, and Ophthalmology
📊 Role Analysis
- Career Level: Mid-Senior level role, reporting directly to the Customer Marketer Lead
- Reporting Structure: This role is part of the Marketing organization and works closely with cross-functional teams, including Customer Engagement and Genentech Business Operations
- Work Arrangement: On-site, full-time position with standard business hours and flexibility for project needs
- Growth Opportunities: This role offers opportunities to work on high-impact projects, collaborate with cross-functional teams, and develop skills in customer marketing, strategy, and campaign execution
ASSUMPTION: This role provides ample opportunities for professional growth and development within the Marketing organization and the broader Commercial, Medical & Government Affairs (CMG) function.
🌍 Location & Work Environment
- Office Type: On-site, corporate headquarters in South San Francisco, CA
- Office Location(s): 1 DNA Way, South San Francisco, CA 94080, US
- Geographic Context: South San Francisco is located in the San Francisco Bay Area, offering a mix of urban and suburban living with easy access to San Francisco, Silicon Valley, and the great outdoors
- Work Schedule: Standard business hours with flexibility for project needs, including occasional evenings and weekends as required
ASSUMPTION: The on-site work environment at Genentech's headquarters offers a collaborative, innovative, and engaging atmosphere, with access to state-of-the-art facilities and resources.
💼 Interview & Application Insights
- Typical Process: Phone screen, behavioral interviews, case study presentation, and final-round interviews with key stakeholders
- Key Assessment Areas: Customer understanding, strategic thinking, campaign development, project management, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interviews by reflecting on your past experiences and how they demonstrate the required qualifications
- Research Genentech's mission, values, and culture to show your enthusiasm and alignment with the organization
ASSUMPTION: The interview process at Genentech is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, JIRA)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
- Data visualization and analytics tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates with experience using these tools and technologies will be well-positioned for success in this role.
👔 Cultural Fit Considerations
- Company Values: Innovation, patient focus, integrity, collaboration, and excellence
- Work Style: Genentech fosters a dynamic, collaborative, and inclusive work environment, with a strong focus on continuous learning and development
- Self-Assessment Questions:
- How have you demonstrated a deep understanding of customer needs and market dynamics in your previous roles?
- Can you provide an example of a successful integrated marketing campaign you've developed and executed, and what was the outcome?
- How do you approach working with cross-functional teams and external partners to achieve shared goals?
ASSUMPTION: Candidates who align with Genentech's values and work style, and can provide concrete examples of their skills and experiences, will be strong contenders for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Collaborating effectively with cross-functional teams and external partners
- Balancing strategic thinking with tactical execution and attention to detail
- Working in a highly regulated industry with strict compliance requirements
ASSUMPTION: Candidates who can thrive in a challenging, fast-paced environment and are adept at managing multiple priorities will excel in this role.
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses on organized customer marketing, requiring a strong understanding of payer and provider dynamics, as well as experience working with managed care organizations. Other related roles may focus on specific customer segments, such as patients or healthcare professionals.
- Industry-specific context: The biotechnology and pharmaceutical industries are highly competitive and regulated, with a strong focus on innovation, patient outcomes, and compliance.
- Career path comparison: This role is a mid-senior level position with opportunities for growth within the Marketing organization and the broader Commercial, Medical & Government Affairs (CMG) function. Career paths may include progression to director or vice president roles, as well as opportunities to specialize in specific therapeutic areas or customer segments.
ASSUMPTION: Candidates with experience in the biotechnology or pharmaceutical industry and a clear understanding of career paths within the Marketing organization will be well-positioned for success.
📝 Sample Projects
- Developing and executing a customer engagement strategy for a new product launch, targeting organized customers and healthcare professionals
- Creating and implementing a customer segmentation and targeting plan to optimize marketing campaign performance and drive customer engagement
- Collaborating with cross-functional teams to develop and launch a customer-focused digital platform, improving customer experience and access to product information
ASSUMPTION: Candidates with experience working on similar projects and can provide concrete examples of their contributions and outcomes will be strong contenders for this role.
❓ Key Questions to Ask During Interview
- Can you describe the most significant customer marketing campaign you've led, and what was the outcome?
- How do you approach working with cross-functional teams and external partners to ensure alignment and successful execution of marketing campaigns?
- Can you provide an example of a time when you had to pivot or adjust your marketing strategy due to changing customer needs or market dynamics?
- How do you ensure the compliance of marketing materials and campaigns in a highly regulated industry?
- What opportunities do you see for growth and development within the Marketing organization and the broader Commercial, Medical & Government Affairs (CMG) function?
ASSUMPTION: Candidates who can provide thoughtful, insightful responses to these questions will demonstrate their qualifications and fit for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.gene.com/us/en/job/202505-111569/Senior-Customer-Marketing-Manager-Organized-Customer)
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your customer understanding, strategic thinking, and campaign development expertise
- Prepare for behavioral interviews by reflecting on your past experiences and how they demonstrate the required qualifications
- Research Genentech's mission, values, and culture to show your enthusiasm and alignment with the organization
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role and asking if there is any additional information you can provide to support your candidacy
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.