📌 Core Information
🔹 Job Title: Senior Customer Marketing Manager - Organized Customer
🔹 Company: Roche
🔹 Location: South San Francisco, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-12
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer strategies and integrated marketing campaigns
- Planning tailored omnichannel engagement and ensuring high-quality execution across various marketing platforms
- Collaborating with cross-functional teams and agencies to create and deploy effective promotional tactics
- Measuring marketing performance and optimizing campaigns to drive customer and business outcomes
- Contributing to initiatives that have broader organizational impact across the Marketing Function
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams and external partners.
📋 Key Responsibilities
✅ Develop and execute customer strategies and integrated marketing campaigns
✅ Plan tailored omnichannel engagement and ensure high-quality execution across various marketing platforms
✅ Collaborate with cross-functional teams and agencies to create and deploy effective promotional tactics
✅ Measure marketing performance and optimize campaigns to drive customer and business outcomes
✅ Contribute to initiatives that have broader organizational impact across the Marketing Function
✅ Pursue continuous professional development by exploring capabilities and tools on customer content strategy, content creation, and execution
ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and attention to detail to ensure successful campaign execution and optimization.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales, or customer insights)
Required Skills:
- Customer Understanding
- Competitive Value Creation
- Strategy Development
- Integrated Campaign Development
- Content Development & Approval
- Execution Readiness
- Delivery & Optimization Across Channels
- Measurement & Iteration
- Project & Vendor Management
Preferred Skills:
- MBA or other related graduate-level degree
- Marketing experience in relevant industries
- Experience working in an omnichannel marketing role
- Experience in the managed care, pharmaceutical, or biotech industry
- Experience creating customer strategies, plans, and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Experience leading/managing Agency partners, including developing agency briefs and creating content derivatives
- Contributed to integrated customer experiences across audiences and channels, including multicultural and inclusive marketing tactics.
ASSUMPTION: While the job listing does not specify preferred qualifications, the additional desired candidate qualifications suggest that an MBA or related graduate degree, experience in relevant industries, and specific marketing experience would be highly valued.
💰 Compensation & Benefits
Salary Range: The expected salary range for this position is $161,800 - $300,600 per year. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.
Benefits:
- Discretionary annual bonus based on individual and Company performance
- Benefits detailed at the link provided below
Working Hours: Full-time position, with standard working hours Monday through Friday, 9:00 AM to 5:00 PM, with flexibility as needed.
ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. The benefits package is not explicitly stated but is available for review at the provided link.
📌 Applicant Insights
🔍 Company Context
Industry: Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives. They are the leader in personalised healthcare, with a strategy that aims to fit the right treatment to each patient in the best way possible.
Company Size: Roche is a large, multinational company with over 100,000 employees worldwide.
Founded: Roche was founded in 1896 and has since grown to become a leader in the biotechnology and pharmaceutical industries.
Company Description:
- Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives.
- The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare.
- Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system.
- Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.
Company Specialties:
- biotechnology
- innovation
- personalized healthcare
- diagnostics
- pharmaceuticals
- research
- healthcare
- personalised healthcare
- diabetes care
- genomics
- healthcare technology
- big data
- and Science
Company Website: http://www.roche.com/
ASSUMPTION: Roche is a well-established and respected company in the biotechnology and pharmaceutical industries, with a strong focus on innovation and improving people’s lives through its products and services.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in marketing, with a focus on customer engagement and campaign management.
Reporting Structure: The Senior Customer Marketing Manager reports directly to the Customer Marketer Lead and works closely with cross-functional teams and external partners.
Work Arrangement: This is an on-site position based in South San Francisco, California, with no remote work arrangement available at this time.
Growth Opportunities:
- Potential progression to a leadership role within the Marketing Function or related areas
- Opportunities to work on high-impact projects and initiatives that drive business outcomes
- Possibility to gain experience in a large, multinational organization and work with diverse teams
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization with a strong focus on innovation and customer engagement.
🌍 Location & Work Environment
Office Type: Roche's South San Francisco office is a modern, collaborative workspace with a focus on employee well-being and productivity.
Office Location(s): South San Francisco, California, United States
Geographic Context:
- South San Francisco is located in the San Francisco Bay Area, approximately 10 miles south of downtown San Francisco
- The area is known for its mild Mediterranean climate, with cool, foggy summers and mild, wet winters
- South San Francisco is home to several biotechnology and pharmaceutical companies, making it an ideal location for professionals in these industries
Work Schedule: Standard working hours are Monday through Friday, 9:00 AM to 5:00 PM, with flexibility as needed.
ASSUMPTION: The South San Francisco office provides a modern, collaborative work environment with a focus on employee well-being and productivity, and the location offers a pleasant living and working environment for professionals in the biotechnology and pharmaceutical industries.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with cross-functional stakeholders
- Final interview with the Customer Marketer Lead or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Customer understanding and segmentation
- Campaign planning and execution
- Stakeholder management and collaboration
- Data-driven decision-making and optimization
- Strategic thinking and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the pharmaceutical or biotech industry and Roche's business
- Prepare examples of your experience with customer segmentation, campaign planning, and execution
- Be ready to discuss your approach to data-driven decision-making and optimization
- Showcase your ability to work effectively with cross-functional teams and stakeholders
ATS Keywords: Customer Understanding, Competitive Value Creation, Strategy Development, Integrated Campaign Development, Content Development & Approval, Execution Readiness, Delivery & Optimization Across Channels, Measurement & Iteration, Project & Vendor Management
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's customer understanding, campaign planning and execution skills, and ability to work effectively with cross-functional teams and stakeholders.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
- Data visualization and analytics tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and projects, but strong proficiency in marketing automation, CRM, data visualization, and project management tools is likely to be essential.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Integrity
- Collaboration
- Innovation
- Quality
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Agile and adaptable
- Results-focused and accountable
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you ensure that your marketing strategies and tactics are tailored to the unique needs and preferences of specific customer segments?
- Can you describe a time when you had to pivot or adjust your marketing approach due to changing customer needs or market conditions? How did you gather and analyze data to inform your decision?
- How do you effectively manage and collaborate with cross-functional teams and external partners to ensure the successful execution of marketing campaigns?
ASSUMPTION: Roche values candidates who are patient-focused, integrity-driven, collaborative, innovative, and committed to quality. Successful candidates will demonstrate a strong work ethic, a results-focused mindset, and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the latest marketing trends and technologies
- Working in a fast-paced, dynamic industry with frequent changes and updates
- Balancing the need for creativity and innovation with the requirement for compliance and regulatory adherence
- Managing a high workload and tight deadlines, often with limited resources
ASSUMPTION: This role may present challenges related to managing multiple stakeholders, keeping up with industry trends, working in a fast-paced environment, balancing creativity and compliance, and managing a high workload with limited resources.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a greater emphasis on customer understanding, segmentation, and tailored engagement strategies
- In the pharmaceutical or biotech industry, this role requires a strong understanding of the regulatory environment and the ability to navigate complex approval processes
- Career progression in this role may lead to leadership positions within the Marketing Function or related areas, with opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role differs from other senior marketing positions in its focus on customer understanding, segmentation, and tailored engagement strategies, and requires a strong understanding of the regulatory environment in the pharmaceutical or biotech industry.
📝 Sample Projects
- Developing and executing a customer segmentation strategy for a new product launch, including market research, data analysis, and targeted marketing campaigns
- Collaborating with cross-functional teams to create and deploy a multi-channel marketing campaign for an existing product, including digital, print, and event components
- Conducting a marketing performance audit and optimization for an underperforming product, including data analysis, stakeholder interviews, and strategic recommendations
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role, including customer understanding, campaign planning and execution, data-driven decision-making, and stakeholder management.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing mix for our target customers and how it may vary across different segments?
- How do you approach measuring and optimizing marketing performance, and what key metrics do you track for our products?
- Can you provide an example of a successful marketing campaign you've led, and what made it successful?
- How do you ensure that our marketing strategies and tactics align with our overall business objectives and contribute to our commercial success?
- Can you describe the marketing technology stack used by our team and how you've leveraged these tools to improve marketing outcomes?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the industry, and the company's marketing strategies and tactics, as well as their ability to work effectively with cross-functional teams and stakeholders.
📝 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
