Senior Customer Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Customer Marketing Specialist

🔹 Company: AuditBoard

🔹 Location: Central/East Time Zones (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-11

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (up to 10-15% travel)

🚀 Job Overview

Key aspects of this role include:

• Leadership of customer reference program to drive customer growth and support sales, marketing, and product initiatives
• Strategic planning and execution of reference activities, including video libraries, success stories, and customer nominations
• Collaboration with cross-functional teams to ensure alignment with business objectives and optimize customer growth, cross-sell, and retention efforts
• Data-driven decision making and continuous optimization of reference strategies
• Direct impact on sales, product growth, and customer success through effective customer advocacy management

ASSUMPTION: This role requires a strategic thinker with strong communication skills and a proven track record in customer advocacy, reference management, or related fields. The ideal candidate will be comfortable working cross-functionally and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Oversee day-to-day operations of the customer reference program, driving customer growth and expanding relationships to support product growth and expansion

✅ Lead development and management of reference video library and customer success stories, ensuring alignment with GTM sales and marketing strategies

✅ Manage customer nomination and reference request processes to maintain a steady pipeline of referenceable customers

✅ Partner with Sales to manage publicity and media announcements for new customer wins, ensuring successful execution across PR, social media, and in-field assets

✅ Support ABM initiatives by providing targeted customer stories, testimonials, and references to drive personalized outreach and accelerate customer growth and expansion efforts

✅ Drive third-party review generation efforts to increase brand trust, awareness, and maintain Leader status

✅ Collaborate closely with internal stakeholders to ensure customer stories and assets are used to empower the sales team and optimize customer growth, cross-sell, and retention efforts

✅ Develop and track program success metrics, producing regular reports on the impact of reference activities and continuously optimizing strategies to increase results

✅ Serve as the primary point of contact for sales-related reference requests, providing training and guidance to help the sales team leverage customer marketing content effectively

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and eager to take on new challenges as they arise.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of direct experience in customer advocacy, reference management, marketing, sales, customer success, or closely related roles within B2B environments

Required Skills:

• Proven ability to manage and expand customer reference programs with direct impact on sales, product growth, and customer success
• Strong communication and relationship-building skills to foster collaboration across teams
• Demonstrated ability to effectively manage multiple projects simultaneously, prioritize tasks, and successfully navigate complex stakeholder landscapes
• Experience managing a database of advocates in a customer reference tracking tool (e.g.: Base, ReferenceEdge, Influitive, Salesforce, Gong)
• Strategic thinker with a proven track record of leveraging data to make informed decisions, drive customer engagement, and achieve business goals
• Ability to analyze trends and outcomes to continually refine and advance the reference strategy
• Experience working directly with sales teams to develop resources that support the sales process and drive revenue
• Ability to analyze data and trends to continuously improve strategies and optimize the customer reference program
• Experience working cross-functionally with Sales, Marketing, and Customer Success teams to align reference programs with broader business objectives
• Understanding of customer dynamics and a strong advocate for customer interests, adept at building and maintaining significant customer relationships that enhance advocacy efforts

Preferred Skills:

• Experience with marketing automation tools (e.g.: Marketo, HubSpot)
• Familiarity with CRM systems (e.g.: Salesforce)
• Knowledge of the software industry and its trends

ASSUMPTION: While the preferred skills listed above are not required for this role, they would be beneficial for the ideal candidate and may be considered during the hiring process.

💰 Compensation & Benefits

Salary Range: $76,000 - $114,000 per year (based on industry standards for a Senior Marketing Specialist role with 3-5 years of experience in the software industry)

Benefits:

• Comprehensive employee health coverage (all locations)
• 401K with match (US) or pension with match (UK)
• Competitive compensation & bonus program
• Flexible vacation (US exempt & CA) or 25 days (UK)
• Time off for your birthday & volunteering
• Employee resource groups

Working Hours: Full-time (40 hours per week) with flexible work arrangements and up to 10-15% travel for company events, team offsites, or customer-facing activities

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: AuditBoard operates in the software development industry, focusing on internal audit, operational audits, compliance, and risk management solutions. The company serves a wide range of clients, including 50% of the Fortune 500.

Company Size: AuditBoard is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment with ample opportunities for growth and innovation.

Founded: AuditBoard was founded in 2014 and has since grown to become a leading global platform for connected risk, transforming audit, risk, and compliance management.

Company Description:

• AuditBoard's mission is to be the category-defining global platform for connected risk, elevating its customers through innovation
• The company aims to transform audit, risk, and compliance management by providing a comprehensive and user-friendly solution for its clients
• AuditBoard is committed to customer obsession, driving to be the best while supporting each other's success, and thriving in a fast-paced and dynamic environment

Company Specialties:

• Internal Audit
• Sarbanes-Oxley
• Operational Audits
• Compliance
• IT Compliance
• GRC software
• Risk Management
• Internal Audit Management
• ESG
• Third Party Risk Management
• InfoSec
• CyberSec
• Information Security
• Cyber Security
• GRC
• TPRM
• and SOX Compliance

Company Website: auditboard.com

ASSUMPTION: AuditBoard's focus on customer obsession and continuous innovation makes it an attractive place for candidates seeking a dynamic and growth-oriented work environment.

📊 Role Analysis

Career Level: This role is at the senior specialist level, requiring a strong foundation in customer marketing, reference management, and cross-functional collaboration. The ideal candidate will have 3-5 years of relevant experience and be eager to take on new challenges and responsibilities.

Reporting Structure: The Senior Customer Marketing Specialist will report directly to the Head of Marketing and collaborate closely with cross-functional teams, including Sales, Customer Success, and Product.

Work Arrangement: This role is remote-friendly, with up to 10-15% travel for company events, team offsites, or customer-facing activities. The ideal candidate will be comfortable working remotely and managing their time effectively.

Growth Opportunities:

• As AuditBoard continues to grow and expand its customer base, there will be ample opportunities for the Senior Customer Marketing Specialist to take on new responsibilities and advance their career within the company
• The ideal candidate will be proactive in seeking out new challenges and demonstrating their ability to drive results in a dynamic and fast-paced environment
• Strong performance in this role may lead to opportunities for promotion or expanded responsibilities within the marketing department or the company as a whole

ASSUMPTION: The growth opportunities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and eager to take on new challenges as they arise.

🌍 Location & Work Environment

Office Type: AuditBoard has offices in Cerritos, California, and London, UK, but this role is remote-friendly with up to 10-15% travel for company events, team offsites, or customer-facing activities

Office Location(s): 12900 Park Plaza Dr, Suite 200, Cerritos, California, 90703, US and 256-260 Old Street, London, EC1V 9DD, GB

Geographic Context:

• The Central/East Time Zones region includes a diverse range of cities and towns, offering a wide range of cultural, recreational, and professional opportunities for employees
• The ideal candidate will be comfortable working remotely and managing their time effectively in a home office environment
• While this role is remote-friendly, there may be opportunities for the Senior Customer Marketing Specialist to work from one of AuditBoard's offices on a periodic basis

Work Schedule: Full-time (40 hours per week) with flexible work arrangements and up to 10-15% travel for company events, team offsites, or customer-facing activities

ASSUMPTION: The work schedule and arrangement for this role are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and eager to take on new challenges as they arise.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the HR team to discuss qualifications and fit for the role
• In-depth interview with the hiring manager and relevant team members to assess skills and cultural fit
• Final interview with the Head of Marketing or another senior leader to discuss career growth and company alignment
• Background check and reference check for the final candidate

Key Assessment Areas:

• Customer advocacy and reference management experience
• Strategic thinking and data-driven decision-making skills
• Cross-functional collaboration and stakeholder management abilities
• Communication and relationship-building skills
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Be prepared to discuss specific examples of your customer advocacy and reference management experience, as well as your ability to drive results in a dynamic and fast-paced environment
• Demonstrate your understanding of AuditBoard's mission, values, and company culture during the interview process
• Prepare thoughtful questions to ask the interviewer about the role, team, and company to showcase your interest and engagement

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