Senior Data Analyst (Marketing)

📌 Core Information

🔹 Job Title: Senior Data Analyst (Marketing)

🔹 Company: Delivery Hero

🔹 Location: Singapore

🔹 Job Type: Full-time

🔹 Category: Data & Analytics

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leveraging expertise to drive growth in 17 markets through data-driven insights
• Collaborating with senior stakeholders to understand strategic objectives and provide analytics solutions
• Mentoring junior analysts and fostering a collaborative team environment
• Designing and building user-friendly dashboards to facilitate decision-making
• Partnering with cross-functional teams to improve data integrity and governance

ASSUMPTION: This role requires a high level of technical proficiency and strong business acumen to succeed in a fast-paced, global environment.

📋 Key Responsibilities

✅ Advanced Data Modeling & Analysis: Lead the development of complex SQL models to transform large datasets into actionable insights using tools like BigQuery and dbt.

✅ Strategic Reporting & Visualization: Design and build compelling, user-friendly dashboards using tools like Looker or Tableau to facilitate decision-making for business stakeholders.

✅ Exploratory and Strategic Analysis: Drive the design and analysis of business problems through data with statistical rigor to inform operational decisions.

✅ Mentorship & Development: Provide guidance and mentorship to junior analysts, enhancing their technical skills and fostering a collaborative team environment.

✅ Stakeholder Engagement: Collaborate closely with senior stakeholders to understand strategic objectives, recommend analytics solutions, and present insights effectively.

✅ Data Quality & Governance: Partner with data engineers and cross-functional teams to improve data integrity, governance, and consistency across markets and data sources.

ASSUMPTION: This role requires a strong focus on SQL, data modeling, and data visualization, as well as the ability to work independently on complex projects and deliver high-impact results.

🎯 Required Qualifications

Education: Bachelor’s or advanced degree in Statistics, Mathematics, Economics, Computer Science, or related field.

Experience: 5+ years of experience in data analytics with a strong focus on SQL, data modeling, and data visualization. 3+ years of experience with Commercial, Marketing, or Logistics datasets and a solid understanding of the business processes driving these functions.

Required Skills:

• Advanced SQL (preferably with BigQuery or similar DWH)
• Experience with Looker or Tableau
• Familiarity with dbt is a plus
• Solid background in statistical analysis, including A/B testing and data modeling
• Experience leading or mentoring other analysts
• Strong business acumen with excellent communication and presentation skills
• Ability to work independently in a fast-paced environment

Preferred Skills:

• Experience with BigQuery or similar DWH
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong technical background in data analysis and be comfortable working with large datasets and complex SQL models.

💰 Compensation & Benefits

Salary Range: SGD 120,000 - 180,000 per year (AI-estimated based on market research and company size)

Benefits:

• Free food
• Health insurance
• Dental insurance
• Learning and development opportunities

Working Hours: 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on market research and the company's size. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 10,001+ employees (global), with a significant presence in Singapore

Founded: 2011 (as Delivery Hero), with foodpanda joining the group in 2016

Company Description:

• Delivery Hero is the world’s leading local delivery platform, operating in over 70 countries worldwide
• The company offers food delivery, grocery delivery, and quick commerce services through its various brands, including foodpanda
• Delivery Hero is committed to developing its employees personally and professionally, offering a dynamic and challenging work environment

Company Specialties:

• Online food ordering and delivery
• eCommerce and technology
• Marketing and apps
• Food tech and machine learning
• Delivery and logistics

Company Website: www.deliveryhero.com

ASSUMPTION: Delivery Hero's global presence and extensive market reach offer unique opportunities for professional growth and exposure to diverse markets.

📊 Role Analysis

Career Level: Senior-level position with significant responsibilities and the opportunity to mentor junior analysts

Reporting Structure: This role reports directly to the Head of Analytics and works closely with senior stakeholders across various functions

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to expand responsibilities and take on more strategic projects as the company grows
• Opportunities to work on cross-functional teams and gain exposure to different aspects of the business
• Possibility to mentor and develop junior analysts, enhancing leadership skills

ASSUMPTION: This role offers significant growth potential within a dynamic and fast-growing organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being and comfort

Office Location(s): Oranienburger Straße 70, Berlin, Germany (global headquarters); Singapore (regional hub)

Geographic Context:

• Singapore is a global hub for technology, finance, and business, offering a vibrant and multicultural work environment
• The city-state is known for its high quality of life, safety, and excellent infrastructure
• Singapore's strategic location in Southeast Asia provides easy access to other major markets in the region

Work Schedule: Standard business hours, with flexibility for remote work as needed

ASSUMPTION: The Singapore office offers a dynamic and multicultural work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Technical assessment or case study
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Technical skills and proficiency in SQL, data modeling, and data visualization
• Problem-solving abilities and analytical thinking
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the technical assessment by brushing up on your SQL skills and practicing data visualization
• Research Delivery Hero and foodpanda to demonstrate your understanding of the company and its mission
• Prepare questions to ask the interviewer about the team, company culture, and growth opportunities

ATS Keywords: Data analysis, SQL, data modeling, data visualization, statistical analysis, A/B testing, mentorship, stakeholder engagement, data quality, governance, BigQuery, Looker, Tableau, collaboration, business acumen, communication, presentation

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical skills and cultural fit.

🛠️ Tools & Technologies

• BigQuery
• dbt
• Looker
• Tableau
• SQL

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• We build
• We deliver
• We lead

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with large datasets and complex SQL models?
• Do you have strong communication and presentation skills, with the ability to translate complex data insights into actionable recommendations?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have strong technical skills in data analysis are likely to be a good fit for this role.

⚠️ Potential Challenges

• Working with large, complex datasets and complex SQL models
• Keeping up with the fast-paced nature of the business and adapting to changing priorities
• Balancing mentorship responsibilities with individual project work
• Managing stakeholder expectations and providing actionable insights in a timely manner

ASSUMPTION: These challenges require strong technical skills, adaptability, and effective communication and time management.

📈 Similar Roles Comparison

• Compared to other senior data analyst roles, this position offers more responsibility for mentoring and developing junior analysts
• This role is unique in its focus on marketing datasets and the opportunity to work with a diverse range of stakeholders
• Career progression may involve taking on more strategic or leadership roles within the analytics function or expanding into other areas of the business

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the market.

📝 Sample Projects

• Developing a predictive model to forecast customer churn based on marketing engagement data
• Designing and implementing a dashboard to track key performance indicators (KPIs) for marketing campaigns
• Conducting an A/B test to optimize email marketing campaigns and improve open rates

ASSUMPTION: These sample projects illustrate the types of initiatives a senior data analyst might work on in this role, focusing on marketing datasets and driving data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the analytics function?
• How does the company support the professional development and growth of its employees?
• What are the most pressing challenges facing the marketing team, and how can this role help address them?
• What opportunities exist for collaboration and knowledge-sharing with other teams and functions within the company?
• How does the company approach data governance and quality, and what role would this position play in maintaining high standards?

ASSUMPTION: These questions are designed to help candidates better understand the role, team dynamics, and company culture, as well as the specific challenges and opportunities presented by the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the technical assessment by brushing up on your SQL skills and practicing data visualization
• Research Delivery Hero and foodpanda to demonstrate your understanding of the company and its mission
• Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.