📌 Core Information
🔹 Job Title: Senior Data Analyst, Marketing
🔹 Company: Rentokil Pest Control
🔹 Location: Tennessee - Virtual (RTX Memphis Headquarters)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (with virtual collaboration)
🚀 Job Overview
Key aspects of this role include:
- Analyzing marketing performance data to drive MQLs and optimize campaigns
- Supporting data-driven marketing strategies and A/B tests
- Developing learning plans and dashboards to monitor key metrics
- Collaborating with cross-functional teams to ensure data accuracy and accessibility
ASSUMPTION: This role requires a strong analytical mindset, proficiency in data analysis tools, and excellent communication skills to effectively work with both technical and non-technical teams.
📋 Key Responsibilities
✅ Analyze marketing performance data to identify trends, opportunities, and areas for improvement in driving MQLs
✅ Support development and implementation of data-driven marketing strategies to achieve business objectives
✅ Support A/B tests and other experiments to optimize marketing campaigns and website performance
✅ Develop learning plans that allow for systemic improvement in website performance
✅ Create and maintain dashboards to monitor key metrics and provide real-time insights to stakeholders
✅ Develop comprehensive reports on marketing performance and ROI
✅ Collaborate with marketing teams to align on data requirements and insights
✅ Partner with technology and product teams to ensure data accuracy and accessibility
✅ Communicate complex data insights to both technical and non-technical audiences
✅ Conduct weekly/monthly meetings focused on reviewing weekly/monthly performance of marketing campaigns
ASSUMPTION: This role requires a proactive approach to data analysis, with a focus on continuous improvement and driving business impact through data-driven insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing Analytics, Data Analysis, or a quantitative discipline, or similar experience
Experience: 5+ years of analytics experience, with 2+ years of digital analytics
Required Skills:
- Proficiency in data analysis tools (e.g., SQL, Python, R)
- Experience with data visualization tools (e.g., Power BI, Tableau)
- Strong understanding of digital marketing channels (e.g., SEO, SEM, social media, email)
- Experience with web analytics tools (e.g., Google Analytics)
- Strong problem-solving and critical thinking skills
- Excellent communication and presentation skills
- Ability to work independently and collaboratively
Preferred Skills:
- Experience with statistical modeling techniques
- Knowledge of data warehousing and ETL processes
- Experience with machine learning and AI
ASSUMPTION: While a background in data science is helpful, it is not required for this role. The ideal candidate will have a strong analytical mindset and a passion for data-driven decision making.
💰 Compensation & Benefits
Salary Range: $76,600 - $99,600 USD Annual
Benefits:
- Health benefits (Medical, Dental, Vision, Disability, and Life Insurance)
- 401(k) retirement plan with company-matching contributions
- Tuition Reimbursement (for Full-Time Colleagues)
- Vacation days & sick days
- Company-paid holidays & floating holidays
Working Hours: Full-time, with flexible hours and remote collaboration opportunities
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level data analyst role in the United States. The actual salary may vary based on factors such as geographic location, skills, education, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically Pest Control and related services
Company Size: 10,001+ employees (global), with a significant presence in the United States
Founded: 1925 (as Rentokil, the company has a rich history and extensive global presence)
Company Description:
- Rentokil Pest Control is a leading provider of pest control services, operating across multiple countries and serving both residential and commercial customers
- The company is committed to protecting people, enhancing lives, and preserving the planet through its services and sustainable practices
- Rentokil is part of the Rentokil Initial plc group, a global leader in Pest Control and other services
Company Specialties:
- Pest Control Services
- Termite Control
- Mosquito Control
- Bird Control
Company Website: enhancedpestcontrol.com
ASSUMPTION: Rentokil Pest Control is a well-established company with a strong global presence and a commitment to providing high-quality pest control services to its customers.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and career progression within the company
Reporting Structure: This role will report directly to the Marketing Manager and collaborate with various teams, including Marketing, Technology, and Product
Work Arrangement: On-site, with virtual collaboration opportunities and flexible working hours
Growth Opportunities:
- Potential career progression within the Marketing department or other areas of the business
- Opportunities to work on high-impact projects and drive business growth
- Access to training and development programs to enhance skills and advance career
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing industry, with a focus on data-driven decision making and continuous learning.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a collaborative and professional work environment
Office Location(s): RTX Memphis Headquarters, with virtual collaboration opportunities
Geographic Context:
- The Memphis, TN area offers a mix of urban and suburban living, with a cost of living that is generally lower than the national average
- The region is home to a diverse range of industries, including healthcare, logistics, and manufacturing
- Memphis has a rich cultural heritage, with a vibrant music and arts scene, and a variety of outdoor recreation opportunities
Work Schedule: Full-time, with flexible hours and remote collaboration opportunities
ASSUMPTION: The Memphis, TN area offers a supportive and collaborative work environment, with a strong focus on teamwork and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Marketing Manager and other team members
- Final interview with the Director of Marketing
Key Assessment Areas:
- Data analysis and problem-solving skills
- Communication and presentation skills
- Understanding of digital marketing channels and web analytics
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in data analysis and marketing
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral interview questions that focus on problem-solving, communication, and teamwork
ATS Keywords: Data Analysis, Marketing, SQL, Python, R, Power BI, Tableau, SEO, SEM, Google Analytics, Problem-Solving, Communication
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, as well as their ability to work collaboratively and effectively communicate complex data insights.
🛠️ Tools & Technologies
- SQL
- Python
- R
- Power BI
- Tableau
- Google Analytics
- Google Marketing Platform (formerly Google Analytics 360 Suite)
ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Teamwork
- Excellence
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you approach analyzing complex data sets to identify trends and insights?
- Can you describe a time when you had to communicate complex data insights to a non-technical audience? How did you ensure your message was understood?
- How do you prioritize and manage multiple projects and deadlines in a dynamic work environment?
ASSUMPTION: Rentokil Pest Control values candidates who are strong communicators, collaborative team players, and results-driven problem solvers with a passion for data-driven decision making.
⚠️ Potential Challenges
- Working with large and complex data sets, requiring strong analytical skills and attention to detail
- Balancing the need for data-driven insights with the need for quick decision-making in a dynamic marketing environment
- Collaborating effectively with cross-functional teams, including marketing, technology, and product
- Adapting to changes in marketing strategies and priorities, requiring flexibility and responsiveness
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced and dynamic work environment, with a strong focus on data-driven decision making and continuous improvement.
📈 Similar Roles Comparison
- Compared to other data analyst roles, this position places a greater emphasis on marketing-specific data analysis and collaboration with marketing teams
- In the pest control industry, data-driven marketing strategies are increasingly important for customer acquisition and retention
- Career progression in this role may involve moving into more senior data analyst or marketing roles, or transitioning into other areas of the business
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing industry, with a focus on data-driven decision making and continuous learning.
📝 Sample Projects
- Analyzing marketing campaign performance data to identify trends and optimize campaigns
- Developing and implementing data-driven marketing strategies to achieve business objectives
- Creating and maintaining dashboards to monitor key marketing metrics and provide real-time insights to stakeholders
ASSUMPTION: The projects listed above are representative of the types of tasks and responsibilities that the ideal candidate will be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department?
- How does this role fit into the overall marketing strategy and objectives for the company?
- What are the most pressing challenges facing the marketing team, and how can this role help address them?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: The ideal candidate will be proactive in asking insightful questions during the interview process, demonstrating their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on problem-solving, communication, and teamwork
- Research the company and the pest control industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the Hiring Manager after your interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
