📌 Core Information
🔹 Job Title: Senior Demand Generation Manager
🔹 Company: Adyen
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic demand generation and ABM campaigns
- Collaborating with cross-functional teams to drive sales accepted opportunities
- Analyzing campaign performance and optimizing strategies based on data insights
- Creating compelling content for digital campaigns, web, and landing pages
- Managing end-to-end creation and execution of acquisition-focused webinars and content
ASSUMPTION: This role requires a high level of collaboration and stakeholder management, as well as a strong analytical mindset to optimize campaigns and drive results.
📋 Key Responsibilities
✅ Own the strategic vision for demand generation and account-based marketing, planning, building, and optimizing targeted marketing campaigns across owned and paid channels
✅ Collaborate with Sales, SDR, and Marketing teams to develop and implement strategies that generate results through the funnel from leads to opportunities
✅ Contribute to the North America annual marketing plan in collaboration with event marketing, product marketing, PR, customer marketing, Canada marketing, and leadership teams
✅ Maintain a pulse on latest marketing trends and the actions of competitors to continuously optimize strategies
✅ Create compelling content for digital campaigns, web, and landing pages tailored to prioritized accounts and verticals
✅ Manage end-to-end creation and execution of acquisition-focused webinars and content, including goal definition, material crafting, vendor selection, promotion, execution, follow-up, and analysis
ASSUMPTION: This role requires a proactive, self-starter who excels at multitasking, prioritizing, and managing diverse stakeholder needs, as well as strong communication and presentation skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 8 years in a demand generation or account-based marketing role with a focus on acquiring new customers. B2B, account-based marketing experience and comfort with complex buying committees required.
Required Skills:
- Expertise in email marketing, ABM tools, Salesforce, and Marketo
- Strong analytical skills and data-driven optimizations
- Proven ability to create targeted campaigns that generate high-quality leads
- Fluent spoken and written English
- Ability to travel domestically and internationally 15%+
Preferred Skills:
- Experience with data-driven optimizations and analytics tools
- Industry knowledge of niche industries
ASSUMPTION: Candidates should have a proven track record in demand generation and ABM, with a strong focus on driving results through the funnel.
💰 Compensation & Benefits
Salary Range: $145,000 - $195,000 per year (based on industry standards for a Senior Demand Generation Manager with 10+ years of experience in the San Francisco area)
Benefits:
- Competitive benefits package (details not specified)
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time, with a hybrid work arrangement (3 days in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Adyen is a global financial technology platform that provides end-to-end payments capabilities, data-driven insights, and financial products in a single global solution.
Company Size: Mid-size (1,001-5,000 employees). Adyen offers a dynamic and international work environment with opportunities for professional growth and development.
Founded: 2006. Adyen has grown to become a leading financial technology platform, working with the likes of Meta, Uber, H&M, eBay, and Microsoft.
Company Description:
- Adyen provides a unified payments platform that enables businesses to accept payments anywhere, in any currency, and through any channel
- The company offers a single platform for managing payments, data, and financial products, making it easier for businesses to achieve their ambitions faster
- Adyen is committed to ensuring a smooth and enjoyable candidate experience, with a hiring process that takes about 4 weeks to complete
Company Specialties:
- Online payment service
- Online payment system
- Online payment processing
- Payment service provider
- Online payment solution
- Online payment gateway
- Merchant services
- Mobile payments
- Point-of-Sale payments
- Global acquiring
- Risk management
- Ecommerce
- Card terminals
- Card payments
- Compliance
- Checkout
- Financial technology platform
- Fintech
Company Website: https://www.adyen.com
ASSUMPTION: Adyen is a well-established company in the financial technology industry, with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Senior. This role requires a high level of experience and expertise in demand generation and account-based marketing.
Reporting Structure: This role reports directly to one of the Marketing Team Leads and works closely with cross-functional teams, including Sales, SDR, and other Marketing teams.
Work Arrangement: Hybrid. This role requires working from the San Francisco office 3 days a week.
Growth Opportunities:
- Potential to take on more responsibility and leadership within the Marketing team
- Opportunities to work on global projects and collaborate with international teams
- Chance to gain experience in a fast-paced, dynamic environment with a strong focus on innovation
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a chance to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid. This role requires working from the San Francisco office 3 days a week, with the remaining 2 days working remotely.
Office Location(s): San Francisco, California, United States
Geographic Context:
- San Francisco is a major tech hub with a vibrant and diverse culture
- The city offers a wide range of amenities, including restaurants, museums, and outdoor activities
- San Francisco has a Mediterranean climate, with cool summers and mild winters
Work Schedule: Full-time, with a hybrid work arrangement (3 days in the office, 2 days remote)
ASSUMPTION: Working in San Francisco offers a unique blend of urban living and outdoor recreation, with a dynamic and innovative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Marketing Team Lead and other team members
- Final interview with the Global Head of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Campaign management and optimization skills
- Collaboration and stakeholder management
- Analytical skills and data-driven decision making
- Content creation and storytelling
Application Tips:
- Tailor your resume and cover letter to highlight your demand generation and ABM experience and achievements
- Prepare examples of successful campaigns you've managed and the results you've driven
- Be ready to discuss your approach to data-driven optimizations and analytics
- Demonstrate your ability to work effectively in a hybrid work environment
ATS Keywords: Demand Generation, Account-Based Marketing, B2B Marketing, Email Marketing, Salesforce, Marketo, Analytics, Campaign Management, Content Creation, Stakeholder Management, Market Insights, Webinars, Data-Driven Optimization, Strategic Planning, Collaboration, Self-Motivated
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, campaign management skills, and ability to work effectively in a hybrid work environment.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Looker
- Google Analytics
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in Salesforce, Marketo, and other relevant tools and technologies for demand generation and ABM.
👔 Cultural Fit Considerations
Company Values:
- Customer-first mindset
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Dynamic and fast-paced environment
- Strong focus on innovation and creativity
- Collaborative and team-oriented culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you approach data-driven optimizations and analytics in your demand generation campaigns?
- Can you provide an example of a successful ABM campaign you've managed and the results you've driven?
- How do you balance strategic planning with hands-on execution and optimization in your role?
- How do you prioritize and manage diverse stakeholder needs in a hybrid work environment?
ASSUMPTION: Adyen values candidates who are data-driven, strategic thinkers, and effective collaborators, with a strong customer-first mindset.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a fast-paced, dynamic environment
- Balancing strategic planning with hands-on execution and optimization
- Working effectively in a hybrid work arrangement
- Driving results through the funnel from leads to opportunities
- Keeping up with the latest marketing trends and competitor actions
ASSUMPTION: This role requires strong time management, prioritization, and stakeholder management skills to succeed in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role requires a strong focus on account-based marketing and driving results through the funnel
- This role offers significant growth opportunities and the chance to work on global projects with an international team
- Compared to other demand generation roles, this position requires a higher level of experience and expertise in ABM
ASSUMPTION: This role is unique in its focus on account-based marketing and driving results through the funnel, offering significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a targeted ABM campaign for a specific vertical, driving a 20% increase in qualified leads
- Managing end-to-end creation and execution of an acquisition-focused webinar, with a 30% attendance rate and a 15% conversion rate to qualified leads
- Optimizing a paid social campaign based on data insights, resulting in a 15% reduction in cost per acquisition and a 20% increase in return on ad spend
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute targeted demand generation campaigns, optimize based on data insights, and drive results through the funnel.
❓ Key Questions to Ask During Interview
- How does the Marketing team collaborate with other departments, such as Sales and SDR, to drive results through the funnel?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support professional growth and development for employees in this role?
- What are the most challenging aspects of working in a hybrid work arrangement, and how does the company support employees in this environment?
- How does the company measure the success of demand generation campaigns, and what are the key metrics used to optimize performance?
ASSUMPTION: These questions are designed to help the candidate understand the role's priorities, growth opportunities, and the company's approach to hybrid work and campaign optimization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your demand generation and ABM experience and achievements
- Prepare examples of successful campaigns you've managed and the results you've driven
- Be ready to discuss your approach to data-driven optimizations and analytics
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
