📌 Core Information
🔹 Job Title: Senior Demand Generation Manager
🔹 Company: Benevity
🔹 Location: Calgary, Toronto, Vancouver
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (multiple locations)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing advanced demand generation strategies with a strong ABM focus to drive full-funnel pipeline growth
- Aligning GTM and ABM initiatives with company-wide goals, prioritizing revenue growth and pipeline generation
- Collaborating with senior leadership to refine demand generation and ABM approaches, adjusting for optimal impact
- Driving collaboration across Sales, Marketing, Enablement, and Product teams, infusing ABM strategies into GTM efforts
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in demand generation and ABM to drive successful outcomes.
📋 Key Responsibilities
✅ Developing and managing campaigns targeting various parts of the funnel, focusing on positive client experiences and business growth
✅ Leveraging foundational GTM components provided by Product Marketing (PMK) and collaborating with PMK to create high-impact, ABM-informed strategies
✅ Owning pipeline targets and campaign-related metrics, including ABM-specific KPIs, and generating quality pipeline that converts into revenue
✅ Leading GTM meetings with a focus on ABM integration, collaborating with marketing, content, events, and paid media teams
✅ Driving data-driven decision-making and continually enhancing strategies based on performance metrics and actionable insights
ASSUMPTION: This role involves managing multiple campaigns simultaneously, requiring strong organizational skills and the ability to prioritize effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years of experience in demand generation or related roles, with specific ABM expertise; 4 years with Enterprise SaaS space
Required Skills:
- Proven success in GTM strategy execution and revenue growth
- In-depth knowledge of demand generation, ABM principles, marketing automation, and CRM platforms
- Strong analytical skills to drive data-informed decision-making and ABM optimizations
- Excellent communication and interpersonal skills, able to foster a collaborative, data-driven culture
- Self starter, with the ability to use data and market insights to drive day-to-day work
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Familiarity with ABM platforms (e.g., Engagio, Demandbase)
- Knowledge of Salesforce or other CRM systems
ASSUMPTION: Candidates with experience in the Enterprise SaaS space and a proven track record in demand generation and ABM are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for a Senior Demand Generation Manager with 6+ years of experience in the Enterprise SaaS space)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Flexible time off and paid holidays
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, typically 40 hours per week, with flexibility for a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Benevity operates in the Software Development industry, focusing on social impact software for corporate grantmaking, volunteering, giving, and employee engagement.
Company Size: Benevity has 501-1,000 employees, providing ample opportunities for collaboration and growth.
Founded: Benevity was founded in 2008 and has since grown to become a global leader in its field, helping businesses around the world donate over $14 billion, track 72 million volunteer hours, and support communities with over $19 billion in grants.
Company Description:
- Benevity is the global social impact software with an all-in-one platform for corporate grantmaking, volunteering, giving, micro-actions, and employee resource groups.
- A certified B Corporation and recognized in Fortune's Impact 20, Benevity empowers iconic brands to attract, retain, and engage diverse workforces, embed social action in customer experiences, support communities, and understand their impact in the world.
- Since its inception, Benevity has helped businesses around the world donate over $14 billion, track 72 million volunteer hours, and support communities with over $19 billion in grants.
Company Specialties:
- Mobile Giving
- Volunteering
- Online Giving
- Charity Vetting & Due Diligence
- Donation Management
- Donation Processing
- Employee Engagement
- Software as a Service
- Corporate Purpose
- International Giving
- Customer Giving
- Grantmaking
- Corporate Social Responsibility
- Diversity, Equity, and Inclusion
- Employee Resource Groups (ERGs)
- Corporate Volunteering
- Social Impact
- Employee Experience
- Social Impact Data & Reporting
- Grant Management
Company Website: http://www.benevity.com
ASSUMPTION: Benevity's focus on social impact and corporate responsibility makes it an attractive employer for candidates interested in making a positive difference through their work.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility for driving demand generation and ABM strategies
Reporting Structure: This role reports directly to the Senior Director of Demand Generation and works closely with cross-functional teams, including Product Marketing, Sales, and Enablement.
Work Arrangement: Hybrid work arrangement with flexibility for employees to work remotely and in the office as needed.
Growth Opportunities:
- Potential to advance to a Director or VP level role as Benevity continues to grow and expand its impact
- Opportunities to lead and mentor junior team members as the team grows
- Chance to gain experience in a variety of marketing disciplines and contribute to Benevity's overall success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Benevity's business and expand their skillset.
🌍 Location & Work Environment
Office Type: Benevity has offices in Calgary, Toronto, Vancouver, and other international locations, with a flexible hybrid work arrangement that empowers employees to work from home or in the office as needed.
Office Location(s): 611 Meredith Rd NE, Calgary, Alberta T2E, CA; Quai de l’Ile 13, 1204, Geneva, CH; C/ de Provença, 339, Barcelona, 08037, ES
Geographic Context:
- Calgary, Toronto, and Vancouver offer vibrant urban centers with diverse cultures, amenities, and outdoor recreation opportunities
- Benevity's international offices provide opportunities for candidates interested in working abroad or collaborating with global teams
- Benevity's commitment to a flexible hybrid work arrangement allows employees to balance work and personal responsibilities more effectively
Work Schedule: Full-time, typically 40 hours per week, with flexibility for a hybrid work arrangement
ASSUMPTION: Benevity's flexible hybrid work arrangement and international office locations make it an attractive employer for candidates seeking a balance between work and personal life, as well as those interested in global collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Benevity's careers portal
- Phone or video screen with the Talent Acquisition team
- Behavioral and situational interview with the hiring manager and/or team members
- Final interview with the Senior Director of Demand Generation
- Background check and offer extension for successful candidates
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to analyze data and make data-driven decisions
- Collaboration and communication skills
- Understanding of demand generation, ABM, and marketing automation principles
- Alignment with Benevity's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of demand generation, ABM, and marketing automation principles in your application materials
- Showcase your ability to think strategically and drive results through your past experiences and accomplishments
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role
ATS Keywords: Demand Generation, Account-Based Marketing, Campaign Management, Revenue Growth, Data Analysis, Collaboration, Strategic Thinking, Communication, Interpersonal Skills, Marketing Automation, CRM Platforms, Pipeline Management, Leadership, Performance Metrics, GTM Strategy, Client Engagement
ASSUMPTION: Benevity's hiring process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Marketo or other marketing automation tools
- Salesforce or other CRM systems
- ABM platforms (e.g., Engagio, Demandbase)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management and collaboration tools (e.g., Asana, Trello)
ASSUMPTION: Benevity uses industry-standard marketing automation, CRM, and data analysis tools to support its demand generation and ABM efforts.
👔 Cultural Fit Considerations
Company Values:
- Do Good
- Be Good
- Do Better
- Be Better
- Be Kind
- Be Brave
Work Style:
- Collaborative and data-driven
- Focused on results and continuous improvement
- Committed to making a positive impact on society and the environment
- Flexible and adaptable to change
- Supportive and inclusive of diverse perspectives and backgrounds
Self-Assessment Questions:
- How do you align with Benevity's core values, particularly 'Do Good' and 'Be Good'?
- How comfortable are you working in a hybrid environment, balancing remote work and in-office collaboration?
- How do you approach continuous learning and improvement in your role, and how have you demonstrated this in past experiences?
ASSUMPTION: Benevity's values-driven culture and commitment to social impact make it an attractive employer for candidates who share these priorities and are eager to make a positive difference through their work.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and prioritization
- Balancing remote work and in-office collaboration effectively in a hybrid work arrangement
- Keeping up with industry trends and best practices in demand generation and ABM
- Adapting to changes in Benevity's business priorities and market conditions
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position places a greater emphasis on ABM strategies and requires more experience in the Enterprise SaaS space
- Benevity's focus on social impact and corporate responsibility sets it apart from other companies in the industry, offering candidates the opportunity to make a positive difference through their work
- Career progression in this role may involve moving into a Director or VP level role as Benevity continues to grow and expand its impact
ASSUMPTION: This role offers unique opportunities for candidates interested in demand generation, ABM, and making a positive impact on society and the environment.
📝 Sample Projects
- Developing and executing an ABM campaign targeting a specific list of enterprise accounts to drive pipeline growth and revenue
- Collaborating with Product Marketing to create high-impact, ABM-informed strategies that meet revenue and pipeline targets
- Analyzing campaign performance data to optimize demand generation and ABM efforts and drive better results
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Senior Demand Generation Manager role at Benevity.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Benevity's demand generation and ABM efforts, and where this role fits into the broader strategy?
- How does Benevity support the professional development and growth of its employees, particularly in the marketing department?
- Can you provide examples of how Benevity's commitment to social impact and corporate responsibility is reflected in its marketing strategies and initiatives?
- How does Benevity measure the success of its demand generation and ABM campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the team structure and dynamic within the marketing department, and how does this role collaborate with other teams and stakeholders?
ASSUMPTION: These questions will help you better understand Benevity's marketing strategies, culture, and expectations for the Senior Demand Generation Manager role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in demand generation, ABM, and marketing automation
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role
- If selected for an interview, be prepared to discuss your understanding of Benevity's mission, values, and commitment to social impact
- Follow up with Benevity's Talent Acquisition team within one week of submitting your application to confirm receipt and inquire about next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
