📌 Core Information
🔹 Job Title: Senior Demand Generation Manager
🔹 Company: Benevity
🔹 Location: Calgary, Toronto, Vancouver
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (flexible, with some in-office time)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing advanced demand generation strategies with a strong ABM focus to drive full-funnel pipeline growth
- Aligning GTM and ABM initiatives with company-wide goals, prioritizing revenue growth and pipeline generation
- Collaborating with senior leadership to refine demand generation and ABM approaches, adjusting for optimal impact
- Managing campaigns targeting various parts of the funnel, netting positive client experiences and growth for the business
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional environment. The ideal candidate will have a proven track record in demand generation and ABM, with a deep understanding of the Enterprise SaaS space.
📋 Key Responsibilities
✅ Developing and executing demand generation strategies with a focus on ABM to drive pipeline growth
✅ Collaborating with senior leadership and cross-functional teams to refine strategies and achieve revenue targets
✅ Managing campaigns across the funnel, ensuring positive client experiences and business growth
✅ Owning pipeline targets and campaign-related metrics, including ABM-specific KPIs
✅ Leading GTM meetings and driving cross-functional alignment to leverage demand generation and ABM insights
✅ Fostering strong interdepartmental relationships and serving as a central point for all GTM and ABM activities
✅ Using performance metrics to evaluate and optimize demand generation and ABM activities, and sharing actionable insights with senior leadership
ASSUMPTION: This role involves managing multiple campaigns simultaneously, requiring strong organizational skills and the ability to prioritize effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of experience in demand generation or related roles, with specific ABM expertise; 4 years in the Enterprise SaaS space
Required Skills:
- Proven success in GTM strategy execution and revenue growth
- In-depth knowledge of demand generation, ABM principles, marketing automation, and CRM platforms
- Strong analytical skills to drive data-informed decision-making and ABM optimizations
- Excellent communication and interpersonal skills, able to foster a collaborative, data-driven culture
- Self starter, with the ability to use data and market insights to drive day-to-day work
Preferred Skills:
- Experience with account-based marketing (ABM) tools and platforms
- Familiarity with Benevity's products and services
- Bilingual or multilingual skills (English + Spanish, French, or another language)
ASSUMPTION: While not explicitly stated, a master's degree in a relevant field or equivalent experience may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD (based on industry standards for a Senior Demand Generation Manager with 6+ years of experience in the Enterprise SaaS space)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Flexible time off and work arrangements
- Employee assistance program
- Employee resource groups and diversity, equity, inclusion, and belonging initiatives
Working Hours: Full-time (40 hours per week), with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are based on typical benefits offered by companies of Benevity's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Benevity operates in the software development industry, focusing on social impact software for corporate grantmaking, volunteering, giving, and employee engagement. The company serves many Fortune 100 brands and has a significant impact on the corporate social responsibility (CSR) landscape.
Company Size: Benevity has 501-1,000 employees, making it a mid-sized company with a well-established presence in the market. This size allows for ample opportunities for collaboration and growth but maintains a relatively flat organizational structure.
Founded: Benevity was founded in 2008 and has since grown to become a certified B Corporation and a recognized leader in the social impact space.
Company Description:
- Benevity is the global social impact software with an all-in-one platform for corporate grantmaking, volunteering, giving, micro-actions, and employee resource groups.
- The company empowers iconic brands to attract, retain, and engage diverse workforces, embed social action in customer experiences, support communities, and understand their impact in the world.
- Since its inception, Benevity has helped businesses around the world donate over $14 billion, track 72 million volunteer hours, and support communities with over $19 billion in grants.
Company Specialties:
- Mobile Giving
- Volunteering
- Online Giving
- Charity Vetting & Due Diligence
- Donation Management
- Donation Processing
- Employee Engagement
- Software as a Service
- Corporate Purpose
- International Giving
- Customer Giving
- Grantmaking
- Corporate Social Responsibility
- Diversity, Equity, and Inclusion
- Employee Resource Groups (ERGs)
- Corporate Volunteering
- Social Impact Data & Reporting
- Grant Management
Company Website: http://www.benevity.com
ASSUMPTION: Benevity's focus on social impact and corporate responsibility makes it an attractive employer for candidates interested in making a positive difference in the world through their work.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in demand generation and ABM. The ideal candidate will have a proven track record of driving revenue growth and pipeline generation in the Enterprise SaaS space.
Reporting Structure: The Senior Demand Generation Manager will report directly to the Vice President of Marketing and work closely with cross-functional teams, including Product Marketing, Channel Owners, Sales, Enablement, and Product.
Work Arrangement: This is a hybrid role, with some in-office time required for collaboration and team building. The specific office location will depend on the candidate's preference and Benevity's office availability.
Growth Opportunities:
- As Benevity continues to grow, there may be opportunities for the Senior Demand Generation Manager to take on additional responsibilities or move into a leadership role within the marketing organization.
- The company's focus on employee development and internal mobility may provide opportunities for career growth within other departments or functions.
- Benevity's commitment to diversity, equity, inclusion, and belonging creates an environment where employees can thrive and advance their careers.
ASSUMPTION: The ideal candidate for this role will be a strategic thinker with a strong analytical mindset, able to work effectively in a cross-functional environment and drive results through data-driven decision-making.
🌍 Location & Work Environment
Office Type: Benevity has offices in Calgary, Toronto, Vancouver, and other locations around the world. The company offers a flexible hybrid work arrangement, with some in-office time required for collaboration and team building.
Office Location(s): Calgary, Toronto, Vancouver
Geographic Context:
- Calgary: A vibrant city in Alberta, Canada, known for its diverse industries, including energy, technology, and healthcare. Calgary offers a high quality of life with ample recreational opportunities and a thriving cultural scene.
- Toronto: A multicultural metropolis in Ontario, Canada, with a robust economy driven by finance, technology, and creative industries. Toronto is known for its vibrant arts, culture, and food scenes.
- Vancouver: A coastal city in British Columbia, Canada, renowned for its natural beauty, mild climate, and strong economy focused on technology, film, and tourism. Vancouver offers a high standard of living and ample opportunities for outdoor recreation.
Work Schedule: The work schedule for this role is full-time (40 hours per week), with some flexibility for remote work. The specific work hours may vary depending on the candidate's location and time zone.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a hybrid environment and able to balance remote work with in-office collaboration effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and cross-functional team members
- Final interview with the Vice President of Marketing
- Background check and reference check (if applicable)
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Domain knowledge in demand generation, ABM, and the Enterprise SaaS space
- Cultural fit and alignment with Benevity's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of demand generation, ABM, and the Enterprise SaaS space in your application materials
- Showcase your ability to drive revenue growth and pipeline generation through specific examples and achievements
- Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and cultural fit
ATS Keywords: Demand Generation, Account-Based Marketing, Enterprise SaaS, Revenue Growth, Pipeline Generation, Strategic Thinking, Data Analysis, Marketing Automation, CRM Platforms, Collaboration, Communication, Leadership, Interpersonal Skills, Self-Starter, Analytical Skills
ASSUMPTION: The ideal candidate for this role will have a strong understanding of the demand generation and ABM landscapes, with a proven track record of driving revenue growth and pipeline generation in the Enterprise SaaS space.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- ABM-specific tools (e.g., Engagio, Demandbase, 6sense)
- Data analysis and visualization tools (e.g., Tableau, Power BI, Google Data Studio)
- Project management and collaboration tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The ideal candidate for this role will have experience with marketing automation, CRM, and ABM-specific tools, as well as strong data analysis and visualization skills.
👔 Cultural Fit Considerations
Company Values:
- Do Good
- Be Kind
- Act Boldly
- Work Together
- Practice Integrity
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and responsive to change
- Committed to continuous learning and improvement
- Passionate about making a positive impact in the world
Self-Assessment Questions:
- How do you align with Benevity's core values, particularly "Do Good" and "Act Boldly"?
- How do you approach collaboration and cross-functional teamwork in a hybrid work environment?
- How do you prioritize and manage multiple campaigns simultaneously, balancing short-term tactical needs with long-term strategic goals?
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Benevity's values and work style, demonstrating a commitment to making a positive impact in the world and working effectively in a collaborative, cross-functional environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, balancing short-term tactical needs with long-term strategic goals
- Working effectively in a hybrid environment, balancing remote work with in-office collaboration
- Driving results through data-driven decision-making and ABM optimizations
- Navigating a dynamic and evolving market landscape, staying up-to-date with industry trends and best practices
ASSUMPTION: The ideal candidate for this role will be adaptable, responsive to change, and able to thrive in a dynamic and evolving work environment.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position places a stronger emphasis on ABM and requires specific expertise in the Enterprise SaaS space.
- While the core responsibilities of this role are similar to those of a traditional demand generation manager, the focus on ABM and the need to collaborate effectively with cross-functional teams set it apart.
- Career progression for this role may include moving into a leadership position within the marketing organization or transitioning into a related field, such as product marketing or marketing operations.
ASSUMPTION: The ideal candidate for this role will have a strong understanding of the unique aspects of this position and be able to leverage their expertise in demand generation and ABM to drive results and advance their career.
📝 Sample Projects
- Developing and executing a comprehensive ABM strategy to drive pipeline growth for a specific portfolio of enterprise accounts
- Collaborating with cross-functional teams to refine demand generation and ABM approaches, adjusting for optimal impact
- Managing campaigns across the funnel, ensuring positive client experiences and business growth
- Analyzing campaign performance data to identify trends, optimize strategies, and drive revenue growth
ASSUMPTION: The ideal candidate for this role will have experience with similar projects and be able to demonstrate their ability to drive results through data-driven decision-making and ABM optimizations.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Benevity's ABM strategy and how this role will contribute to its evolution?
- How does Benevity approach collaboration and cross-functional teamwork, particularly in a hybrid work environment?
- Can you provide examples of how Benevity has adapted to changes in the market landscape and how this role will help drive continued success?
- How does Benevity support the professional development and career growth of its employees, particularly in the marketing organization?
- Can you describe Benevity's approach to diversity, equity, inclusion, and belonging, and how this role will contribute to these initiatives?
ASSUMPTION: The ideal candidate for this role will be curious and engaged, asking thoughtful questions that demonstrate their understanding of the position and Benevity's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in demand generation, ABM, and the Enterprise SaaS space
- Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and cultural fit
- Research Benevity's products, services, and mission to demonstrate your enthusiasm for the role and the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
