🔹 Job Title: Senior Demand Generation Manager
🔹 Company: StandardFusion
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Full-time
🔹 Category: 🎯 Demand Generation
StandardFusion is seeking a Senior Demand Generation Manager to join their marketing team during an exciting period of expansion. This role will be responsible for building and optimizing multi-channel marketing campaigns to drive lead acquisition and conversion for their cloud-based GRC (Governance, Risk, and Compliance) SaaS platform. The ideal candidate will leverage digital advertising strategies and collaborate cross-functionally to achieve company growth objectives.
✅ Develop and execute a comprehensive demand generation strategy aligned with company goals
✅ Identify and prioritize target markets and buyer personas, with a focus on enterprise audiences
✅ Execute and manage PPC campaigns across major platforms (Google Ads, LinkedIn Ads, Bing Ads, Meta, etc.)
✅ Design and implement multi-channel campaigns including email marketing, webinars, events, sponsorships, and direct mail
✅ Optimize campaign performance through A/B testing, audience segmentation, and lead nurturing strategies
✅ Manage and allocate paid media budgets effectively to maximize ROI
✅ Leverage data analytics tools to monitor conversion rates, cost per lead (CPL), and overall campaign effectiveness
✅ Collaborate with sales, product marketing, content, and creative teams to align messaging and strategy
✅ Partner with finance and leadership teams to forecast and allocate marketing budgets
✅ Maintain relationships with industry partners, vendors, and associations to explore new demand generation opportunities
Education: Not specified
Experience: 5+ years of experience in digital marketing and demand generation in enterprise B2B SaaS
Skills:
Preferred:
Salary Range: $100,000 to $125,000 based on skills and experience
Benefits:
Industry Comparison: The salary range of $100,000-$125,000 for a Senior Demand Generation Manager in Vancouver is competitive with market rates for similar roles in the B2B SaaS industry in this region. The comprehensive benefits package adds significant value beyond the base compensation.
Industry Position: StandardFusion is a fast-growing SaaS company providing a cloud-based GRC (Governance, Risk, and Compliance) application designed to make security and compliance simple and approachable for organizations.
Company Size: Not specified
Company Stage: Fast-growing startup/scale-up phase
ASSUMPTION: Based on the description as a "fast-growing SaaS company" and the mention of a startup environment, StandardFusion appears to be in a growth/scale-up phase rather than an early-stage startup or established enterprise.
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The listing emphasizes "looking for a great long-term fit to grow alongside our company" and mentions "a ton of room to grow," suggesting strong potential for career advancement as the company expands.
ASSUMPTION: Given the senior level of the position and typical marketing team structures, this role likely reports to a Marketing Director, VP of Marketing, or CMO, though this is not explicitly stated in the job description.
Office Type: Appears to be in-office with some flexibility
Geographic Context: Located in Downtown Vancouver, a major tech hub in Canada with a vibrant startup ecosystem. Vancouver offers a high quality of life but also has a high cost of living compared to many other Canadian cities.
Work Schedule: Flexible working hours mentioned in benefits
Regional Considerations: Vancouver has a thriving tech scene with many SaaS companies, creating both competition for talent and opportunities for networking in the industry.
ASSUMPTION: While flexible working hours are mentioned, the emphasis on office perks (kitchen, games, team lunches) suggests this is primarily an in-office position with some flexibility rather than a fully remote role. The listing does not explicitly state remote work options.
Typical Process: For senior marketing roles at B2B SaaS companies, the interview process typically involves:
Key Assessment Areas:
Application Tips:
ATS Keywords: demand generation, PPC campaigns, B2B SaaS, multi-channel marketing, lead generation, Google Ads, LinkedIn Ads, HubSpot, Salesforce, conversion optimization, campaign analytics, ABM, marketing automation, enterprise marketing
ASSUMPTION: These insights are based on standard practices for senior marketing roles in B2B SaaS companies. The specific interview process at StandardFusion may vary.
The job description explicitly mentions experience with the following tools:
ASSUMPTION: Based on industry standards for similar roles, familiarity with these additional tools would likely be beneficial but are not explicitly mentioned:
Company Values: The listing describes StandardFusion as having "a very open and inclusive company culture" where "ideas and opinions are highly valued from day one and can influence big business decisions."
Work Style: Fast-paced startup environment that values initiative, adaptability, and continuous learning. The culture appears collaborative with an emphasis on cross-functional teamwork.
Self-Assessment: Potential applicants should consider:
ASSUMPTION: Based on the description as a "fast-growing SaaS company" with mentions of being "eager, smart, and driven" and "willing to work hard and learn quickly," the company likely has a dynamic, high-energy culture typical of growing tech companies. The emphasis on valuing ideas suggests an innovative, collaborative approach rather than a top-down management style.
Based on the job description, potential candidates should consider:
ASSUMPTION: These potential challenges are inferred from the comprehensive list of responsibilities, KPIs, and the nature of the role in a fast-growing company. The actual challenges may vary depending on the specific team structure and company priorities.
This Senior Demand Generation Manager role differs from similar positions in these ways:
ASSUMPTION: This comparison is based on standard industry role definitions and may vary depending on how StandardFusion structures their marketing team specifically.
Based on the responsibilities listed, someone in this role might work on projects such as:
ASSUMPTION: These project examples are based on the stated responsibilities and common activities for a Senior Demand Generation Manager in B2B SaaS marketing. The actual projects will depend on StandardFusion's specific marketing priorities.
ASSUMPTION: These questions are suggested based on typical considerations for senior marketing roles and the specifics mentioned in the job description. They should be customized based on the interview context and the candidate's specific interests.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To effectively pursue this opportunity at StandardFusion: