📌 Core Information
🔹 Job Title: Senior Demand Generation Manager
🔹 Company: Tremendous
🔹 Location: Remote (Americas)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Strategizing and orchestrating cross-channel user journeys to drive net new business pipeline growth
- Owning campaign execution and optimization across various digital channels, including 3rd party, display, native, paid social, and video
- Partnering cross-functionally with product marketing, content marketing, web, and the digital team to develop performant ad creative and landing pages
- Collaborating directly with SDRs to educate on demand gen campaigns and build a feedback loop that supports deal growth
- Becoming a subject matter expert in your customer segment to contribute to campaign strategy and ensure ad creative resonates
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive results.
📋 Key Responsibilities
✅ Build and activate strategic multi-channel plans that support the buyer’s journey from awareness to consideration to deal open
✅ Deploy and manage programmatic & ABM campaigns across digital and demand generation channels
✅ Drive continuous improvement through testing and performance optimization to achieve click, conversion, deal, and ROAS targets
✅ Partner cross-functionally to develop performant ad creative and landing pages that maximize impact
✅ Collaborate with SDRs to educate on demand gen campaigns and build a feedback loop that supports deal growth
✅ Become a subject matter expert in your customer segment to contribute to campaign strategy and ensure ad creative resonates
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple priorities and projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years running digital or demand generation campaigns that drive results
Required Skills:
- Proven success in driving results through digital marketing campaigns
- Agility and speed in testing new channels to drive brand awareness, engagement, and conversion
- Strong analytical skills and data-driven decision-making
- Excellent communication and collaboration skills
- Experience handling million-dollar marketing budgets and forecasting/reporting results
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with ABM platforms (e.g., Demandbase, Engagio)
- Knowledge of SQL or other data querying languages
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the marketing funnel will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $160,000 - $180,000 USD per year
Benefits:
- Competitive pay
- Equity
- Benefits
Working Hours: Full-time (40 hours per week, flexible schedule)
ASSUMPTION: The salary range provided is based on industry standards for a Senior Demand Generation Manager role with 5-10 years of experience and is inclusive of the company's remote work policy.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically global payouts and rewards
Company Size: 51-200 employees (fully remote)
Founded: 2010
Company Description:
- Tremendous is the simplest way to send rewards and payouts globally
- Offers 1,000 different redemption options and handles international sending
- Free to use, with only a charge for what is sent
- Highly profitable and self-funded
Company Specialties:
- Technology
- Enterprise Software
- Prepaid Cards
- Customer Promotions
- Market Research Incentives
- Health & Wellness Incentives
- Payouts
- Global Payments
- Bulk Payments
Company Website: http://www.tremendous.com
ASSUMPTION: Tremendous' remote work policy and focus on customer choice make it an attractive option for candidates seeking flexibility and impact.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: Remote solely, with the option to work from anywhere in the Americas
Growth Opportunities:
- Potential to expand the role's scope as the company grows
- Opportunities to work on new channels and campaigns
- Possibility to mentor junior team members
ASSUMPTION: This role offers significant growth potential as Tremendous continues to expand its customer base and service offerings.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): N/A
Geographic Context:
- Tremendous is a fully remote company, with employees working from various locations across the Americas
- The company's headquarters is in New York, NY
- Tremendous serves customers globally, with a focus on international payouts and rewards
Work Schedule: Flexible, with a focus on results and performance
ASSUMPTION: The fully remote work environment at Tremendous offers candidates the opportunity to work from a location that best suits their personal and professional needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Head of Marketing
- Take-home assignment to assess strategic thinking and campaign development skills
- Final interview with the Head of Marketing and other team members
Key Assessment Areas:
- Strategic thinking and campaign development
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit with Tremendous' remote and results-driven work environment
Application Tips:
- Highlight your experience with digital marketing campaigns and driving results
- Include examples of your ability to work effectively with cross-functional teams
- Tailor your resume and cover letter to emphasize your fit for this role and company
- Prepare for behavioral interview questions that assess your problem-solving skills and adaptability
ATS Keywords: Demand Generation, Digital Marketing, Campaign Management, Performance Optimization, Cross-Functional Collaboration, ABM Campaigns, Programmatic Advertising, Ad Creative Development, Customer Segmentation, Data Analysis, Budget Management, Communication, Testing, Agility, Strategic Planning, User Journey Mapping
ASSUMPTION: The interview process at Tremendous is designed to assess candidates' strategic thinking, analytical skills, and cultural fit for the company's remote and results-driven work environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- ABM platforms (e.g., Demandbase, Engagio)
- Data querying languages (e.g., SQL)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: Candidates should have experience with relevant marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Customer-centricity
- Results-driven
- Transparency
- Continuous learning
Work Style:
- Remote and flexible
- Highly autonomous
- Focused on results and performance
- Collaborative and cross-functional
Self-Assessment Questions:
- Do you thrive in a remote, highly autonomous work environment?
- Are you comfortable working with cross-functional teams to drive results?
- Do you have a strong customer focus and a results-driven mindset?
ASSUMPTION: Candidates who are self-motivated, results-driven, and comfortable working remotely will be well-suited for Tremendous' company culture.
⚠️ Potential Challenges
- Managing multiple priorities and projects in a remote work environment
- Balancing strategic thinking with day-to-day campaign management
- Adapting to a fast-paced, ever-changing work environment
- Working with a diverse, global customer base
ASSUMPTION: These challenges are inherent to the role and company culture, and candidates should be prepared to navigate them effectively.
📈 Similar Roles Comparison
- This role is similar to a Senior Demand Generation Manager or Senior Marketing Manager position in other companies, but with a focus on global payouts and rewards
- Tremendous' remote work policy and customer-centric approach set it apart from other companies in the industry
- This role offers significant growth potential as the company continues to expand its customer base and service offerings
ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position at Tremendous.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive brand awareness and customer acquisition
- Optimizing an ABM campaign to improve ROAS and drive deal growth
- Conducting market research to identify new customer segments and develop targeted campaigns
ASSUMPTION: These sample projects are representative of the types of initiatives a Senior Demand Generation Manager at Tremendous might work on.
❓ Key Questions to Ask During Interview
- How does Tremendous support the growth and development of its employees?
- Can you describe the typical workday for a Senior Demand Generation Manager at Tremendous?
- How does Tremendous approach cross-functional collaboration and communication?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- How does Tremendous measure the success of its demand generation campaigns, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: These questions are designed to help candidates better understand the role, team dynamics, and company culture at Tremendous.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and fit for this role
- Prepare for the phone or video screen and take-home assignment by reviewing Tremendous' company handbook and researching the industry
- Follow up with the hiring manager after your final interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
