📌 Core Information
🔹 Job Title: Senior Demand Generation Manager
🔹 Company: Firebolt
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing demand generation strategies to drive customer acquisition and revenue growth, specifically targeting an engineering audience.
- Managing a significant demand generation budget to ensure high return on investment and drive growth in new customer acquisition.
- Optimizing the entire user journey funnel from first visit to customer, improving conversion rates and shortening the sales cycle.
- Collaborating with the go-to-market team and sales team to ensure alignment across all inbound/outbound marketing programs.
ASSUMPTION: This role requires a strategic and hands-on leader with experience in B2B SaaS demand generation, particularly targeting an engineering audience. The ideal candidate will have a data-driven approach and excellent interpersonal skills.
📋 Key Responsibilities
✅ Developing, implementing, and managing demand generation strategies to drive customer acquisition and revenue growth, with a focus on an engineering audience.
✅ Managing a significant demand generation budget to ensure high return on investment and drive significant growth in new customer acquisition.
✅ Owning the entire user journey funnel, utilizing data and analytics to optimize customer acquisition volumes and costs per region, improving funnel conversion rates, and shortening the sales cycle.
✅ Providing regular updates to the greater go-to-market team and forming a tight partnership with the sales team to ensure alignment across all inbound/outbound marketing programs.
ASSUMPTION: The successful candidate will have a proven track record in meeting or exceeding demand generation targets in B2B SaaS companies and experience in executing successful demand generation strategies targeted at an engineering audience across various channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: A minimum of 10 years' experience in meeting or exceeding demand generation targets in B2B SaaS companies.
Required Skills:
- Proven experience in significantly scaling ARR and managing large demand gen budgets.
- Experience in executing successful demand generation strategies targeted at a developer/data engineering/data science audience across various channels.
- Proven ability to build and lead a high-performing global demand generation team responsible for paid and organic search, paid social, display, email marketing, account-based marketing (ABM), and more.
- Analytical nature with a data-driven approach, obsessed with optimizing conversion rates and ROI.
- Excellent interpersonal and leadership skills, with the capacity to work well in a team and inspire and motivate staff. Exceptional communication skills and the ability to influence at all levels of the organization.
- Creative out-of-the-box thinking.
- Experience in Product Led Growth (PLG) go-to-market is an advantage.
- Highly proficient with the latest AI tools with demonstrated ability to leverage AI for the role’s specific purposes.
Preferred Skills:
- Experience working with a cloud data warehouse or AI applications.
ASSUMPTION: The ideal candidate will have a strong background in demand generation, with a focus on B2B SaaS and an engineering audience. They should be data-driven, creative, and an excellent communicator.
💰 Compensation & Benefits
Salary Range: $225,000 - $250,000 per year USD (based on the provided range)
Benefits:
- Paid Time Off
- Medical, Dental, and Vision Insurance
- FSA Plan
- 401k Plan
- Eligibility to enroll in additional optional insurances
- Bereavement, Parental, Disability, and Medical Leave
- Internet Reimbursement
- All other benefits required by applicable law
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the local pay range listed in the job description. Benefits are subject to eligibility requirements and are updated annually.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on cloud data warehouses for AI applications.
Company Size: 51-200 employees. This size allows for a more agile and innovative work environment, with opportunities for growth and impact.
Founded: 2019. Firebolt is a relatively young company with a strong focus on innovation and growth.
Company Description:
- Firebolt is the cloud data warehouse designed to handle the speed, scale, and flexibility of AI applications.
- By delivering ultra-low latency, high concurrency, multi-dimensional elasticity, and flexibility, Firebolt empowers organizations to build data-intensive AI applications that perform at scale.
- With over $270m in funding to date, a strong engineering team, and highly experienced leadership, Firebolt is well-positioned to revolutionize the AI data infrastructure space and help businesses unlock the full potential of their data.
Company Specialties:
- Cloud Data Warehouse
- AI Applications
- Data-intensive AI Applications
Company Website: https://www.firebolt.io
ASSUMPTION: Firebolt is a fast-growing company in the software development industry, focusing on cloud data warehouses for AI applications. They value innovation, data-driven decision-making, and strong leadership.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the CMO and responsible for scaling Firebolt's revenue growth to the next stage.
Reporting Structure: This role reports directly to the CMO and works closely with the go-to-market team and sales team.
Work Arrangement: Remote OK, with the flexibility to work from anywhere in the United States.
Growth Opportunities:
- As Firebolt continues to grow, there will be opportunities for the successful candidate to expand their team and take on more responsibilities.
- This role offers the chance to make a significant impact on the company's revenue growth and go-to-market strategy.
- The ideal candidate will have the opportunity to learn and grow within the company, potentially taking on additional responsibilities or moving into a leadership role.
ASSUMPTION: This role offers significant growth opportunities, both in terms of the company's growth and the candidate's personal development. The ideal candidate will be eager to take on new challenges and expand their skillset.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from anywhere in the United States.
Office Location(s): N/A (Remote)
Geographic Context:
- The United States offers a diverse range of work environments, from bustling cities to quiet suburbs, allowing candidates to choose a location that best suits their needs.
- Working remotely provides flexibility and the opportunity to work from various locations, including home offices, co-working spaces, or even while traveling.
- Candidates should consider their preferred work environment and the potential distractions or benefits of working in a specific location.
Work Schedule: Full-time (40 hours per week), with the flexibility to work remotely and manage one's own schedule.
ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from anywhere in the United States, allowing them to choose a location that best suits their personal and professional needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the CMO and other team members
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and demand generation expertise
- Data-driven decision-making and analytical skills
- Leadership and team management abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Firebolt's values
Application Tips:
- Tailor your resume and cover letter to highlight your demand generation experience, particularly in B2B SaaS and targeting an engineering audience.
- Be prepared to discuss your approach to data-driven decision-making and optimizing conversion rates.
- Demonstrate your leadership and team management skills, as well as your ability to work well in a team and collaborate with other departments.
- Showcase your creativity and out-of-the-box thinking, as well as your ability to adapt to new technologies and tools.
ATS Keywords: Demand Generation, B2B SaaS, Customer Acquisition, Revenue Growth, Team Leadership, Marketing Strategy, Conversion Rate Optimization, Interpersonal Skills, Communication Skills, Creative Thinking, Product Led Growth, AI Tools, Budget Management, Sales Alignment, Engineering Audience
ASSUMPTION: The interview process will focus on assessing the candidate's demand generation expertise, data-driven approach, leadership skills, and cultural fit. Candidates should be prepared to discuss their experience in B2B SaaS and targeting an engineering audience.
🛠️ Tools & Technologies
- AI tools (e.g., machine learning, predictive analytics)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The successful candidate will be highly proficient with the latest AI tools and have experience leveraging them for demand generation purposes. They will also be comfortable using marketing automation platforms, CRM software, data visualization tools, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Data-driven decision-making
- Strong leadership
- Collaboration
- Customer focus
Work Style:
- Remote-friendly and flexible work environment
- Data-driven and analytical approach
- Strong leadership and team management skills
- Excellent communication and interpersonal skills
- Creative and out-of-the-box thinking
Self-Assessment Questions:
- Do you have a proven track record in demand generation for B2B SaaS companies, with a focus on an engineering audience?
- Are you comfortable working remotely and managing your own schedule?
- Do you have strong leadership and team management skills, as well as excellent communication and interpersonal skills?
- Are you creative and able to think outside the box, particularly when it comes to leveraging AI tools for demand generation purposes?
ASSUMPTION: Firebolt values innovation, data-driven decision-making, strong leadership, collaboration, and a customer-focused approach. The ideal candidate will be comfortable working remotely, have strong leadership and team management skills, and be creative and out-of-the-box thinkers.
⚠️ Potential Challenges
- Managing a significant demand generation budget and ensuring a high return on investment.
- Optimizing the entire user journey funnel and improving conversion rates and sales cycle length.
- Collaborating with the go-to-market team and sales team to ensure alignment across all inbound/outbound marketing programs.
- Adapting to new technologies and tools, particularly AI tools, and leveraging them for demand generation purposes.
ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging their demand generation expertise, data-driven approach, strong leadership skills, and creativity.
📈 Similar Roles Comparison
- This role is similar to other senior demand generation roles in B2B SaaS companies, but with a focus on targeting an engineering audience.
- Unlike other roles, this position requires a strong understanding of AI tools and their application to demand generation strategies.
- Career paths for this role may include moving into a leadership role, such as VP of Marketing or Chief Marketing Officer, or transitioning into a related field, such as product management or sales.
ASSUMPTION: This role is similar to other senior demand generation roles in B2B SaaS companies, but with a unique focus on targeting an engineering audience and leveraging AI tools for demand generation purposes.
📝 Sample Projects
- Developing and implementing a demand generation strategy targeted at an engineering audience, with a focus on paid search, paid social, and organic search.
- Optimizing the user journey funnel using data and analytics, improving conversion rates and shortening the sales cycle.
- Collaborating with the go-to-market team and sales team to ensure alignment across all inbound/outbound marketing programs and driving revenue growth.
ASSUMPTION: These sample projects are designed to showcase the candidate's demand generation expertise, data-driven approach, and ability to work well in a team and collaborate with other departments.
❓ Key Questions to Ask During Interview
- Can you describe the current demand generation strategies in place and how they have performed to date?
- How does the go-to-market team and sales team collaborate to ensure alignment across all inbound/outbound marketing programs?
- What are the key challenges facing the demand generation team, and how can this role help address them?
- How does Firebolt support the professional development and growth of its employees?
- What is the company's approach to leveraging AI tools for demand generation purposes, and how can this role contribute to that effort?
ASSUMPTION: These key questions are designed to help the candidate better understand the role, the company, and the team they will be working with, as well as to demonstrate their interest in and understanding of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your demand generation experience, particularly in B2B SaaS and targeting an engineering audience.
- Prepare for your interview by researching Firebolt's products, company culture, and industry trends.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
