📌 Core Information
🔹 Job Title: Senior Demand Generation Manager - EU/UK
🔹 Company: Marqeta
🔹 Location: Remote, UK
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in the office in London)
🚀 Job Overview
Key aspects of this role include:
- Leading integrated demand generation campaigns across the UK and selected strategic markets in Europe
- Collaborating with sales leadership, product marketing, and external media partners to execute full-funnel programs
- Analyzing campaign and channel performance to drive insights and influence future strategy
- Constantly testing, iterating, and sharing performance insights
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to succeed in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Plan, execute, and optimize integrated demand generation campaigns across the UK and priority European markets
✅ Own campaign strategy for events, paid media, media partnerships, email, and outbound prospecting support
✅ Analyze campaign and channel performance to drive insights, continuously improve conversion, and influence future strategy
✅ Constantly test, iterate, and share performance insights
ASSUMPTION: This role requires a hands-on approach to campaign management and a deep understanding of marketing data interpretation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8 years of experience in B2B performance marketing, demand generation, or growth marketing role
Required Skills:
- Proven track record delivering pipeline through integrated programs in the UK and key European markets
- Deep understanding of demand strategy across paid media, events, and outbound marketing support
- Hands-on experience with Salesforce and Marketo or a similar automation platform
- Strong analytical and testing mindset with an innate ability to interpret marketing data
Preferred Skills:
- Experience in fintech, SaaS, or embedded payments
- Familiarity with platforms like Demandbase, Google Ads, GA4
ASSUMPTION: Candidates with experience in the fintech industry or relevant marketing platforms will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Premium Private Medical and Dental Coverage
- Generous Time Off Program with Additional Floating Holiday Days
- Retirement Savings Program with Company Contribution
- Equity in a Publicly-Traded Company and an Employee Stock Purchase Program
- Monthly Stipend to Support Our Remote Work Model
- Annual Development Stipend to Support Our People Growth and Development
- Family-Forming Benefits and Up to 20 Weeks of Parental Leave
- Wellbeing Programs i.e. Modern Health, HealthKick and Much More
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 501-1,000 employees (Mid-size)
Founded: 2010
Company Description:
- Marqeta is a flexible-first company that enables its world-class customers to create tailored and embedded financial solutions
- The company's modern card issuing platform empowers businesses to issue cards, authorize transactions, and manage payment operations in real-time
- Marqeta is powering the most well-known brands in the new economy, such as Block, Cash App, Affirm, Instacart, Doordash, Uber, Walmart, etc.
Company Specialties:
- Virtual and Physical Cards
- Tokenization
- On Demand Delivery
- API
- Alternative Lending
- Real-Time Data
- Expense Management
- Card Issuing/Fullfillment
- Disbursement
- Customer Communication
- Just In Time Funding
- Flexible Spend Controls
- Real-Time Funding Configurations
- Embedded Finance
Company Website: http://www.marqeta.com
ASSUMPTION: Marqeta's focus on embedded finance and modern financial solutions makes it an attractive employer for marketing professionals seeking to work in a dynamic, innovative industry.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Hiring Manager, Jaime Parlee
Work Arrangement: Hybrid (3 days in the office in London)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunity to work with high-profile clients and influence the company's growth strategy
- Chance to develop expertise in embedded finance and modern financial solutions
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in the office in London)
Office Location(s): London, United Kingdom
Geographic Context:
- The UK and selected strategic markets in Europe
- London, the UK's capital and largest city, is a major global financial hub
- The UK and European markets present unique cultural and linguistic nuances that require tailored demand strategies
Work Schedule: Full-time (40 hours per week)
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while the London office provides an opportunity to collaborate with team members in person.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Recruiter, Louise Devlin
- In-depth interview with the Hiring Manager, Jaime Parlee
- Final interview with the Marketing Leadership team
Key Assessment Areas:
- Campaign strategy and execution
- Data analysis and interpretation
- Cross-functional collaboration
- Cultural fit and alignment with Marqeta's values
Application Tips:
- Highlight your experience with integrated demand generation campaigns in the UK and European markets
- Demonstrate your ability to analyze campaign data and drive insights
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Integrated demand generation, UK market strategy, European market strategy, campaign optimization, data analysis, marketing automation, Salesforce, Marketo
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in their application materials, as well as their ability to work collaboratively in a hybrid work environment.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Google Analytics
- Google Ads
- GA4
- Demandbase
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage campaigns, analyze data, and optimize performance.
👔 Cultural Fit Considerations
Company Values:
- Solve for the Customer
- Do What's Right
- Simplify and Innovate
- Win as a Team
- Make it Count
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and solutions-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a proven track record of delivering pipeline through integrated programs in the UK and key European markets?
- Are you comfortable working in a hybrid environment and collaborating with team members in person and remotely?
- Do you have strong analytical skills and the ability to interpret marketing data?
ASSUMPTION: Applicants should assess their alignment with Marqeta's values and work style preferences before applying to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing multiple campaigns across diverse markets simultaneously
- Keeping up with the fast-paced, dynamic nature of the marketing industry
- Collaborating effectively with remote team members and external partners
- Adapting to the unique cultural and linguistic nuances of the UK and European markets
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work collaboratively in a hybrid environment, and adapt to the unique cultural and linguistic nuances of the UK and European markets.
📈 Similar Roles Comparison
- This role is more senior and strategic than similar demand generation roles, requiring a broader range of skills and experience
- Unlike other demand generation roles, this position requires a deep understanding of the UK and European markets and the ability to tailor demand strategies to specific country-level nuances
- Career progression in this role may lead to leadership positions within the marketing department or other areas of the organization
ASSUMPTION: Applicants should consider the seniority and strategic nature of this role, as well as the unique market requirements and career growth opportunities it presents.
📝 Sample Projects
- Developing and executing a comprehensive campaign strategy for a major event in the UK
- Analyzing campaign performance data to optimize channel mix and improve conversion rates in key European markets
- Collaborating with external media partners to create targeted, integrated demand generation campaigns
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, as well as the importance of understanding the unique cultural and linguistic nuances of the UK and European markets.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Marqeta?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Marqeta support the professional development and growth of its marketing team members?
- What are the most challenging aspects of managing demand generation campaigns in the UK and European markets?
- How does Marqeta foster a collaborative and inclusive work environment in a hybrid setting?
ASSUMPTION: Applicants should ask thoughtful, insightful questions to demonstrate their interest in the role and their understanding of the unique challenges and opportunities it presents.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on integrated demand generation campaigns in the UK and European markets
- Prepare for your interviews by researching Marqeta's company values, culture, and the unique challenges and opportunities presented by this role
- Follow up with the Recruiter, Louise Devlin, after your initial application submission to express your interest in the role and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
