Senior Demand Generation Manager (f/m/x)

📌 Core Information

🔹 Job Title: Senior Demand Generation Manager (f/m/x)

🔹 Company: doinstruct

🔹 Location: Remote (Germany)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Scaling B2B pipeline engine to drive revenue growth
• Leading full-funnel marketing initiatives with a focus on Account-Based Marketing (ABM)
• Close collaboration with Sales and data-fueled experimentation
• Utilizing modern AI GTM tools and data intelligence platforms

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to maximize performance at every stage of the funnel.

📋 Key Responsibilities

✅ Design and execute demand gen campaigns across channels (email, paid search/social, events, syndication) to grow pipeline

✅ Lead targeted ABM programs in partnership with Sales and SDRs to engage named accounts and verticals with tailored plays

✅ Align closely with Sales on ICP, funnel definitions, pipeline metrics, and feedback loops to ensure seamless handoff and attribution

✅ Track and optimize campaign performance using data to refine messaging, targeting, and spend

✅ Leverage AI-powered GTM tools to enhance targeting, personalization, and buyer signal detection

✅ Collaborate on messaging with Product Marketing and Content to ensure campaigns address real buyer pain points

✅ Own the demand gen budget, making data-informed investments that drive ROI

ASSUMPTION: This role requires a high degree of autonomy and cross-functional collaboration to achieve success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-7 years of B2B demand generation experience, ideally in high-growth SaaS or tech

Required Skills:

• Proven success in building and scaling ABM programs
• Deep understanding of B2B funnels and sales-marketing alignment
• Strong analytical skills and experience with tools like HubSpot, Salesforce, Marketo, and GA
• Familiarity with AI-driven GTM tools
• Excellent project management and cross-functional collaboration skills
• Self-starter attitude with a passion for testing, learning, and growing

Preferred Skills:

• Experience with Clay and Tofu AI tools
• Fluency in German

ASSUMPTION: Proficiency in German may be beneficial for better communication with local teams and customers, but English is the primary language for this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and market rates for similar roles in Germany)

Benefits:

• Flexible work arrangements
• Remote-first culture with flexibility
• Join early, grow with us opportunity
• Positive working atmosphere, maximum transparency, and communication at eye level
• Support for personal and professional development

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on market rates for similar roles in Germany and the company's size. The benefits listed are based on the company's description and industry standards for similar roles.

📌 Applicant Insights

🔍 Company Context

Industry: doinstruct operates in the EdTech industry, focusing on making complex, high-stakes tasks more accessible, reliable, and hands-on through AI-driven learning platforms.

Company Size: doinstruct is a startup, which means applicants can expect a fast-paced, dynamic work environment with opportunities for growth and impact.

Founded: doinstruct was founded in 2022, making it a relatively new player in the EdTech space.

Company Description:

• Mission-driven company reshaping how people learn complex, high-stakes tasks
• Work at the intersection of AI and expertise to build the GTM motion for an AI-native product
• Collaborative team that values experimentation, velocity, and clarity

Company Specialties:

• AI-driven learning platforms
• Expertise-based content creation
• Structured, interactive learning experiences

Company Website: doinstruct.com

ASSUMPTION: doinstruct's focus on AI and expertise sets it apart in the EdTech industry, offering applicants a unique opportunity to work at the intersection of these fields.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to take on a senior-level position with significant responsibility and autonomy.

Reporting Structure: The Senior Demand Generation Manager will report directly to the Head of Marketing and work closely with Sales, Product Marketing, Content, and other cross-functional teams.

Work Arrangement: This role is remote-first, with flexibility for applicants to work from anywhere in Germany.

Growth Opportunities:

• Potential to shape the company's go-to-market strategy and make a significant impact on its growth
• Opportunities to learn and develop skills in AI-driven marketing and ABM
• Possibility to grow with the company as it expands and scales

ASSUMPTION: Given doinstruct's startup nature, there are ample opportunities for growth and impact in this role.

🌍 Location & Work Environment

Office Type: Remote-first with flexibility for applicants to work from anywhere in Germany

Office Location(s): N/A (remote work only)

Geographic Context:

• Germany has a strong tech industry and a large talent pool for marketing professionals
• The remote work arrangement allows for greater flexibility and work-life balance
• doinstruct's focus on AI and expertise sets it apart in the German EdTech market

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The remote work arrangement and flexible scheduling allow for a better work-life balance and may attract applicants who value these aspects.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Talent Acquisition Manager
• Technical assessment or case study
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data analysis and interpretation
• Cross-functional collaboration and communication
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in B2B demand generation, ABM, and data analysis
• Be prepared to discuss your approach to campaign planning, optimization, and budget management
• Demonstrate your understanding of AI-driven marketing tools and their application in demand generation

ATS Keywords: Demand Generation, Account-Based Marketing, B2B Marketing, Sales Alignment, Data Analysis, Project Management, Collaboration, AI Tools, Campaign Optimization, Budget Management, Email Marketing, Paid Search, Social Media, Event Marketing, Content Collaboration, Buyer Signal Detection

ASSUMPTION: doinstruct's interview process is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Marketo
• Google Analytics
• Clay
• Tofu

ASSUMPTION: Familiarity with these tools is beneficial but not always required. The company may provide training or onboarding to help new hires get up to speed.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven
• Collaborative
• Experimental
• Velocitous
• Clear

Work Style:

• Autonomous
• Data-driven
• Cross-functional
• Adaptable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working autonomously and making data-driven decisions?
• Do you enjoy collaborating with cross-functional teams and stakeholders?

ASSUMPTION: Applicants who align with doinstruct's values and work style are more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Working in a fast-paced, startup environment may require adaptability and flexibility
• Balancing multiple priorities and stakeholders may be challenging at times
• The remote work arrangement may present communication and collaboration challenges that require proactive management
• Working with AI-driven tools may require a learning curve and ongoing adaptation as technologies evolve

ASSUMPTION: These challenges can be mitigated through strong communication, collaboration, and adaptability.

📈 Similar Roles Comparison

• Unlike traditional demand generation roles, this position places a strong emphasis on Account-Based Marketing and AI-driven tools
• doinstruct's focus on expertise and AI sets it apart in the EdTech industry, offering applicants a unique opportunity to work at the intersection of these fields
• This role offers significant autonomy and the opportunity to shape the company's go-to-market strategy, making it well-suited for experienced marketing professionals looking to make a significant impact

ASSUMPTION: Applicants should consider their interest in AI-driven marketing and ABM, as well as their desire for autonomy and impact, when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a targeted ABM campaign to engage a specific vertical or named account
• Analyzing campaign performance data to optimize messaging, targeting, and spend
• Collaborating with Product Marketing and Content to create buyer personas and messaging frameworks

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role.

❓ Key Questions to Ask During Interview

• Can you describe the company's go-to-market strategy and how this role fits into it?
• How does the company support the professional development and growth of its employees?
• Can you provide examples of how the company has adapted its marketing strategies in response to market changes or customer feedback?
• How does the company measure the success of its demand generation campaigns, and how are those metrics used to inform decision-making?
• What is the company's approach to work-life balance, and how is that supported in this role?

ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and its culture, as well as assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B demand generation, ABM, and data analysis
• Prepare for your interview by researching doinstruct's industry, company, and products, as well as brushing up on your knowledge of AI-driven marketing tools and strategies
• Follow up with Leonard, the Talent Acquisition Manager, after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.