📌 Core Information
🔹 Job Title: Senior Demand Generation Manager, Paid Media and Inbound
🔹 Company: Jobs for Humanity
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 5, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: Hybrid (New York, NY)
🚀 Job Overview
Key aspects of this role include:
- Managing inbound campaigns to capture interest and accelerate the buying process
- Developing and executing paid media plans for top-of-funnel growth and audience expansion
- Collaborating with cross-functional teams to align strategies and messaging
- Analyzing campaign performance metrics to maximize ROI and ensure alignment with growth goals
ASSUMPTION: This role requires a strong understanding of B2B sales cycles, buyer personas, and customer journey mapping to be successful.
📋 Key Responsibilities
✅ Develop, execute, analyze, and optimize inbound campaigns to drive pipeline and revenue growth
✅ Develop, execute, analyze, and optimize paid media plans to support brand campaigns and integrated campaigns across various channels
✅ Manage external agency to execute paid media plan
✅ Implement and optimize inbound campaigns to increase conversion, including partnering with web team on customer journey on site
✅ Build and maintain a roadmap for testing and optimizing ad creative, audience targeting, and budget allocation
✅ Collaborate with Sales, PMM, Operations, and Analytics to align on strategies and messaging to capture inbound interest
✅ Collaborate with cross-functional teams, including Brand Studio, Content, and external agencies to propose, modify, and align creative and messaging with Contentful’s brand and product offerings
✅ Monitor and analyze campaign performance metrics, making data-driven adjustments to maximize ROI and ensure alignment with broader growth goals
✅ Collaborate with and project manage cross-functional teams and vendors to ensure deliverables are on time and on budget
✅ Provide regular reporting of progress, results, and pipeline
✅ Review campaign performance, compile lessons learned, and communicate recommendations for improvement to stakeholders
✅ Navigate complex workflows, working relationships, and regional differences to be part of a collaborative working environment
ASSUMPTION: This role requires strong project management skills and the ability to work independently with a high level of attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of B2B digital marketing or paid marketing experience, with a focus on SaaS products
Required Skills:
- Proven track record of creating and executing successful inbound demand generation campaigns
- Proven track record of running paid social and video campaigns for SaaS products, with a focus on audience targeting and top-of-funnel growth
- Strong understanding of B2B sales cycles, buyer personas, and customer journey mapping
- Ability to pull and analyze data and make informed decisions for future performance, and share actionable insights to cross-functional teams
- Experience with paid media tools and platforms, such as DemandBase, DV360, Google, Meta, LinkedIn
- Experience with programmatic advertising and programmatic display
- Experience working for a fast-growing B2B software company, where there are multiple go-to-market motions and an emphasis on a sales-led strategy
- Ability to initiate tasks and work independently, with strong attention to detail
- Experience with Salesforce.com
Preferred Skills:
- Experience with standing up scalable, global paid media campaigns
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and marketing automation platforms may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $162,000 - $180,000 per year (New York-specific)
Benefits:
- Stock Options
- Comprehensive Healthcare Package
- Fertility and Family Building Benefits
- Paid Time Off
- Company Paid Parental Leave
- Annual Education Budget
- Wellbeing Stipend
- Communication Stipend
- New Hire Office Equipment Stipend
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is specific to candidates working or residing in the state of New York. For candidates in other locations, the salary may vary based on market data and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Jobs for Humanity is a non-profit organization focused on connecting historically underrepresented talent to welcoming employers across the globe. They use cutting-edge recruiting technology and expert D&I consultation to make inclusive hiring seamless, scalable, and sustainable.
Company Size: 11-50 employees
Founded: 2020
Company Description:
- Jobs for Humanity paves the way to a fairer future for all by connecting historically underrepresented talent to welcoming employers.
- They combine cutting-edge recruiting technology and expert D&I consultation to make inclusive hiring seamless, scalable, and sustainable.
- Jobs for Humanity makes it easy for employers to build diverse and inclusive teams, while providing job seekers with access to career opportunities that align with their values and skills.
Company Specialties:
- Job hunting
- Diversity
- Coaching
- Jobseeker
- Training
- And events
Company Website: www.jobsforhumanity.com
ASSUMPTION: As a non-profit organization, Jobs for Humanity may have different compensation and benefits structures compared to for-profit companies. Additionally, their focus on diversity and inclusion may provide unique opportunities for professional growth and impact.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Marketing team and collaborates with various go-to-market campaign owners, Brand Studio, external agencies, Sales, and other functions within Marketing.
Work Arrangement: Hybrid (New York, NY) - This role requires working on-site in New York, NY, with the option to work remotely for a portion of the time.
Growth Opportunities:
- Potential to grow within the Marketing team as the company expands its go-to-market motions
- Opportunity to work with a diverse range of teams and stakeholders, gaining exposure to various aspects of the business
- Chance to make a significant impact on the company's growth and success by driving pipeline and revenue through effective demand generation campaigns
ASSUMPTION: Given the company's focus on diversity and inclusion, there may be opportunities for the successful candidate to contribute to and shape the organization's culture and initiatives.
🌍 Location & Work Environment
Office Type: Hybrid (New York, NY) - This role requires working on-site in New York, NY, with the option to work remotely for a portion of the time.
Office Location(s): New York, NY
Geographic Context:
- New York, NY is a major hub for technology, media, and advertising industries, providing ample opportunities for networking and professional growth
- The city offers a diverse range of cultural, recreational, and dining experiences
- New York, NY has a competitive job market, with many employers offering unique benefits and perks to attract top talent
Work Schedule: Full-time (40 hours/week) - This role requires a consistent work schedule, with the potential for occasional overtime during peak campaign periods.
ASSUMPTION: The hybrid work arrangement may provide flexibility for candidates who need to balance personal responsibilities with their professional commitments.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the hiring manager or a member of the HR team
- In-depth behavioral and skills-based interviews with relevant stakeholders
- Final interview with the hiring manager or a member of the executive team
- Background check and reference check (if applicable)
Key Assessment Areas:
- Candidates' understanding of B2B sales cycles, buyer personas, and customer journey mapping
- Candidates' ability to analyze data and make informed decisions for future performance
- Candidates' experience with paid media tools and platforms, and programmatic advertising
- Candidates' project management skills and attention to detail
- Candidates' cultural fit with the organization's mission and values
Application Tips:
- Highlight relevant experience and achievements in demand generation, paid media, and project management
- Tailor your resume and cover letter to emphasize your understanding of the role's requirements and your fit with the organization's mission and values
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
- Research the company and the role to demonstrate your enthusiasm and commitment to the opportunity
ATS Keywords: Demand Generation, Paid Media, Inbound, B2B Marketing, SaaS, Campaign Management, Data Analysis, Project Management, Salesforce.com
ASSUMPTION: As a non-profit organization, Jobs for Humanity may have a more streamlined interview process compared to larger, for-profit companies. However, the organization's focus on diversity and inclusion may result in a more thorough assessment of candidates' cultural fit and alignment with the organization's mission.
🛠️ Tools & Technologies
- Paid media tools and platforms, such as DemandBase, DV360, Google, Meta, LinkedIn
- Programmatic advertising and programmatic display tools
- Salesforce.com
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the organization's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Inclusion: Jobs for Humanity is committed to creating an inclusive environment where everyone feels valued and respected.
- Integrity: The organization upholds the highest ethical standards and is transparent in its operations.
- Excellence: Jobs for Humanity strives to deliver exceptional results and continuously improve its services.
Work Style:
- Collaborative: This role requires working closely with various teams and stakeholders to execute campaigns and achieve shared goals.
- Data-driven: Candidates should be comfortable analyzing data and making informed decisions based on their findings.
- Adaptable: The successful candidate should be able to navigate complex workflows and working relationships, and adapt to changes in the organization's go-to-market motions.
Self-Assessment Questions:
- How do you approach creating and executing successful inbound demand generation campaigns?
- Can you describe your experience with running paid social and video campaigns for SaaS products, with a focus on audience targeting and top-of-funnel growth?
- How do you ensure that your work aligns with the organization's mission and values, particularly in the areas of inclusion, integrity, and excellence?
ASSUMPTION: Given the organization's focus on diversity and inclusion, candidates should be prepared to discuss their commitment to these values and how they have demonstrated them in their past experiences.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may require strong project management skills and attention to detail
- Navigating complex workflows and working relationships may present unique challenges, particularly in a hybrid work environment
- Working in a fast-growing organization may require adaptability and the ability to pivot quickly as priorities and goals change
- Competing with larger, more established employers in the New York job market may present challenges in attracting and retaining top talent
ASSUMPTION: The successful candidate should be able to thrive in a dynamic, fast-paced environment and adapt to changes as the organization grows and evolves.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on managing both inbound campaigns and paid media efforts, requiring a broad range of skills and expertise
- In the B2B marketing industry, this role is unique in its emphasis on driving pipeline and revenue growth through a combination of inbound and paid media strategies
- Career paths for this role may include progression into senior marketing leadership positions, or transitioning into specialized roles within demand generation or paid media
ASSUMPTION: Candidates should research similar roles in the industry to understand the unique aspects of this opportunity and how it aligns with their career goals.
📝 Sample Projects
- Developing and executing a successful inbound campaign that resulted in a significant increase in qualified leads and revenue growth
- Managing an external agency to execute a paid media plan that achieved top-of-funnel growth and audience expansion targets
- Implementing and optimizing inbound campaigns to increase conversion rates and improve the customer journey on site
ASSUMPTION: Candidates should be prepared to discuss their past experiences and accomplishments in demand generation, paid media, and project management, and how they have contributed to the success of their previous organizations.
❓ Key Questions to Ask During Interview
- Can you describe the organization's go-to-market motions and how this role fits into the broader marketing strategy?
- How does the organization support the professional growth and development of its employees, particularly in the Marketing team?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the organization measure the success of its demand generation campaigns, and what are the key performance indicators (KPIs) for this role?
- What are the most rewarding aspects of working at Jobs for Humanity, according to current employees?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the organization, and their commitment to driving pipeline and revenue growth through effective demand generation campaigns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills in demand generation, paid media, and project management
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
- Research the company and the role to demonstrate your enthusiasm and commitment to the opportunity
- Follow up with the hiring manager or a member of the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
