Senior Demand Generation Manager, Paid Media and Inbound

📌 Core Information

🔹 Job Title: Senior Demand Generation Manager, Paid Media and Inbound

🔹 Company: Contentful

🔹 Location: New York City, New York, United States

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 6+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing inbound campaigns to accelerate the buying process
• Executing and optimizing paid media plans for top-of-funnel growth and audience expansion
• Collaborating with cross-functional teams to align on strategies and messaging
• Analyzing campaign performance metrics and making data-driven adjustments
• Project managing cross-functional teams and vendors to ensure deliverables are on time and on budget

ASSUMPTION: This role requires a strong background in B2B digital marketing, with a focus on paid media and inbound campaigns. Experience in a fast-growing B2B software company is preferred.

📋 Key Responsibilities

✅ Develop, execute, analyze, and optimize inbound campaigns to capture interest and accelerate the buying process

✅ Develop, execute, analyze, and optimize paid media plans to support brand campaigns and integrated campaigns across various channels

✅ Manage external agency to execute paid media plan

✅ Implement and optimize inbound campaigns to increase conversion, including partnering with the web team on customer journey on site

✅ Build and maintain a roadmap for testing and optimizing ad creative, audience targeting, and budget allocation

✅ Collaborate with Sales, PMM, Operations, and Analytics to align on strategies and messaging to capture inbound interest

✅ Collaborate with cross-functional teams, including Brand Studio, Content, and external agencies, to propose, modify, and align creative and messaging with Contentful’s brand and product offerings

✅ Monitor and analyze campaign performance metrics, making data-driven adjustments to maximize ROI and ensure alignment with broader growth goals

✅ Collaborate with and project manage cross-functional teams and vendors to ensure deliverables are on time and on budget

✅ Provide regular reporting of progress, results, and pipeline

✅ Review campaign performance, compile lessons learned, and communicate recommendations for improvement to stakeholders

✅ Navigate complex workflows, working relationships, and regional differences to be part of a collaborative working environment

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently. Experience with Salesforce.com is also required.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6+ years of experience in B2B digital marketing, with a focus on paid media and inbound campaigns. SaaS experience is preferred.

Required Skills:

• Proven track record of creating and executing successful inbound demand generation campaigns
• Strong understanding of B2B sales cycles, buyer personas, and customer journey mapping
• Ability to pull and analyze data and make informed decisions for future performance
• Experience with paid media tools and platforms, such as DemandBase, DV360, Google, Meta, LinkedIn
• Experience with programmatic advertising and programmatic display
• Experience working for a fast-growing B2B software company
• Ability to initiate tasks and work independently, with strong attention to detail
• Experience with Salesforce.com

Preferred Skills:

• Experience with standing up scalable, global paid media campaigns
• Fluency in additional languages

ASSUMPTION: Candidates with a proven track record in B2B digital marketing, with a focus on paid media and inbound campaigns, are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $162,000 - $180,000 USD per year (New York-specific)

Benefits:

• Stock Options
• Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for dependents
• Fertility and family building benefits
• Generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
• Company paid parental leave
• Personal annual education budget
• Annual wellbeing stipend
• Monthly communication stipend and phone hardware upgrade reimbursement
• New hire office equipment stipend

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is specific to candidates working or residing in the state of New York. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g., JD/technology), for example.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on digital experience platforms

Company Size: Medium-sized company with 501-1,000 employees, offering a dynamic and collaborative work environment

Founded: 2013, with a rich history of growth and innovation in the digital experience space

Company Description:

• Contentful is the leading digital experience platform helping organizations meet growing demand for engaging, personalized content at scale
• The platform enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across the globe
• Contentful powers innovative content experiences across brands, regions, and channels for organizations around the world, including nearly 30% of the Fortune 500

Company Specialties:

• SaaS
• Cloud
• Mobile
• CMS
• Content infrastructure
• API
• SDK
• Content management
• Commerce
• Composable content
• Content marketing
• Content creator
• Headless CMS
• Applications
• Content delivery
• Content orchestration
• Content plan
• App framework
• Content platform
• Digital content
• Digital marketing
• Branding
• Content team
• Localization
• Developer
• Content at scale
• Platform architect
• Brand storytelling
• Digital storyteller
• Digital storytelling
• Visual storytelling
• Structured content
• Content infrastructure
• Digital experience
• Digital experience platform

Company Website: Contentful

ASSUMPTION: Contentful is a well-established company in the digital experience platform space, with a strong focus on innovation and growth.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and impact on the company’s revenue goals

Reporting Structure: This role reports directly to the Director of Demand Generation and collaborates closely with various cross-functional teams

Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work

Growth Opportunities:

• Potential to grow into a leadership role within the Demand Generation team or expand into other areas of the marketing organization
• Opportunities to work on high-impact projects and initiatives that drive business growth
• Chance to learn from and collaborate with experienced marketing professionals in a dynamic and innovative environment

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company’s revenue goals and expand their skillset.

🌍 Location & Work Environment

Office Type: Hybrid office environment, with a mix of on-site and remote work

Office Location(s): New York City, New York, United States

Geographic Context:

• New York City is a major global hub for finance, media, and technology, offering a dynamic and diverse work environment
• The city is known for its vibrant culture, rich history, and numerous attractions
• New York City is also home to a thriving tech industry, with numerous startups and established companies

Work Schedule: Full-time (40 hours per week), with a flexible hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment for productivity and personal needs.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring team
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Campaign management and optimization experience
• Collaboration and communication skills
• Adaptability and flexibility in a dynamic work environment
• Alignment with Contentful’s company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Contentful’s platform and its value proposition in your application materials
• Prepare examples of successful inbound campaigns and paid media strategies you’ve executed in the past
• Be ready to discuss your approach to data analysis and optimization in the interview
• Research Contentful’s company culture and values, and be prepared to discuss how you align with them

ATS Keywords: B2B digital marketing, paid media, inbound campaigns, demand generation, campaign optimization, data analysis, cross-functional collaboration, hybrid work arrangement, New York City

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s problem-solving skills, campaign management experience, and cultural fit with Contentful’s company values.

🛠️ Tools & Technologies

• Paid media tools and platforms, such as DemandBase, DV360, Google, Meta, LinkedIn
• Programmatic advertising and programmatic display tools
• Salesforce.com
• Project management tools, such as Asana, Trello, or Jira
• Data analysis and visualization tools, such as Excel, Google Analytics, or Tableau

ASSUMPTION: This role requires proficiency in paid media tools and platforms, as well as experience with Salesforce.com and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Inclusive
• Transparency
• Accountability

Work Style:

• Dynamic and fast-paced work environment
• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Continuous learning and improvement
• Flexible and adaptable approach to work

Self-Assessment Questions:

• How do you approach working with cross-functional teams to align on strategies and messaging?
• Can you provide an example of a successful inbound campaign you’ve executed in the past, and how you optimized it for better performance?
• How do you stay up-to-date with industry trends and best practices in paid media and inbound marketing?

ASSUMPTION: Contentful values candidates who are customer-centric, innovative, collaborative, and adaptable, with a strong focus on data-driven decision-making and continuous learning.

⚠️ Potential Challenges

• Managing complex workflows and working relationships in a dynamic and fast-paced environment
• Navigating regional differences and collaborating effectively with remote team members
• Balancing on-site and remote work responsibilities in a hybrid work arrangement
• Keeping up with industry trends and best practices in paid media and inbound marketing
• Managing external agencies and vendors to ensure deliverables are on time and on budget

ASSUMPTION: These challenges require strong project management skills, adaptability, and effective communication to overcome.

📈 Similar Roles Comparison

• This role is unique in its focus on both inbound campaigns and paid media efforts, requiring a strong background in both areas
• Compared to other demand generation roles, this position places a greater emphasis on paid media strategy and optimization
• Career progression in this role may lead to leadership positions within the Demand Generation team or expanded responsibilities across the marketing organization

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive inbound campaign strategy to drive pipeline and accelerate the buying process
• Optimizing paid media plans to support brand campaigns and integrated campaigns across various channels, resulting in top-of-funnel growth and audience expansion
• Managing external agency to execute paid media plan, ensuring deliverables are on time and on budget

ASSUMPTION: These sample projects highlight the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Demand Generation function?
• How does this role collaborate with other go-to-market campaign owners, such as Product Marketing and Brand Studio?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Contentful support the professional development and growth of its employees?
• What are the most challenging aspects of working in a hybrid environment, and how does Contentful address them?

ASSUMPTION: These questions help assess the work environment, team dynamics, and growth opportunities for the candidate.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful inbound campaigns and paid media strategies you’ve executed in the past
• Research Contentful’s company culture and values, and be prepared to discuss how you align with them
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.