Senior Demand Generation Program Manager

📌 Core Information

🔹 Job Title: Senior Demand Generation Program Manager

🔹 Company: Coder

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving demand generation programs across multiple channels
• Managing paid media campaigns and vendor relationships
• Owning Coder's organic social strategy and execution
• Collaborating with cross-functional teams for cohesive campaigns

ASSUMPTION: This role requires a high level of organization, project management skills, and experience in demand generation to effectively coordinate campaigns and drive results.

📋 Key Responsibilities

✅ Lead end-to-end project management of demand generation programs

✅ Manage paid media campaigns across various platforms

✅ Own Coder’s organic social strategy and execution

✅ Manage relationships with external agencies and vendors

✅ Analyze campaign performance and optimize based on data insights

✅ Partner with cross-functional teams for cohesive, high-performing campaigns

✅ Support sales enablement efforts for seamless lead hand-off

ASSUMPTION: This role involves a high degree of multitasking, prioritization, and collaboration with various teams to ensure successful campaign execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7-10 years of experience in demand gen-related roles

Required Skills:

• Proven experience owning end-to-end planning and execution of multi-channel marketing campaigns
• Expertise in managing and executing both paid advertising and organic social media strategies
• Strong project management and organizational skills
• Results-oriented with the ability to analyze and report on campaign performance
• Proficiency with tools such as HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager, social media platforms, and marketing reporting tools

Preferred Skills:

• Experience working in both startups and larger organizations
• A curiosity about the latest tech trends

ASSUMPTION: While not explicitly stated, a background in software or tech industry marketing may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $101,000 - $173,000 per year (based on industry standards for a senior demand generation role in the US)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work hours

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior demand generation role in the US. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees (Small to Medium-sized Enterprise)

Founded: 2017

Company Description:

• Coder is on a mission to build enterprise software that makes software developers’ lives easier and keeps them in flow.
• Their cloud development environment enables customers to securely spin up ephemeral workspaces where developers and AI coding agents can do real work together.
• Coder has an open-source portfolio with over 95,000 GitHub stars and supports developers at leading enterprises like Discord, Square, and Mercedes-Benz.

Company Specialties:

• Cloud development environments
• Open-source software
• Developer tools
• Enterprise software
• Technical sales

Company Website: coder.com

ASSUMPTION: Coder is a growing tech company with a strong focus on developer tools and enterprise software. They value innovation and collaboration, as reflected in their open-source portfolio and customer base.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and autonomy

Reporting Structure: This role reports directly to the VP of Marketing and may manage junior demand generation specialists or coordinators

Work Arrangement: Remote OK, with flexible work hours and unlimited PTO

Growth Opportunities:

• Potential to grow into a leadership role as the team expands
• Opportunity to shape Coder's demand generation strategy and make a significant impact on the company's growth
• Chance to learn and develop skills in a fast-paced, growing tech environment

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on more responsibility as Coder continues to grow.

🌍 Location & Work Environment

Office Type: Remote-first company with no physical office requirement

Office Location(s): N/A (Remote work only)

Geographic Context:

• Coder is based in Austin, Texas, but this role can be performed remotely from anywhere in the United States
• The company supports a diverse and distributed workforce, with employees working from various time zones
• Coder's remote work culture fosters collaboration and communication across different locations

Work Schedule: Full-time (40 hours/week) with flexible hours and unlimited PTO

ASSUMPTION: This role requires strong self-motivation, time management, and communication skills to succeed in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager (VP of Marketing)
• Technical assessment or case study presentation
• Final interview with the marketing team and/or other stakeholders
• Offer and onboarding

Key Assessment Areas:

• Campaign planning and execution skills
• Project management and organizational skills
• Data analysis and reporting capabilities
• Cultural fit and alignment with Coder's values

Application Tips:

• Highlight your experience with multi-channel marketing campaigns and paid advertising strategies
• Demonstrate your ability to analyze campaign performance and optimize based on data insights
• Showcase your strong project management and organizational skills
• Tailor your resume and cover letter to emphasize your relevant experience and skills

ATS Keywords: Demand Generation, Marketing Campaigns, Paid Advertising, Social Media Strategy, Project Management, Data Analysis, Cross-Functional Coordination, Marketing Operations, Google Ads, LinkedIn Campaign Manager, HubSpot, Salesforce

ASSUMPTION: Coder's interview process is designed to assess your skills and cultural fit, with a focus on campaign planning, execution, and data-driven decision-making.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Google Ads
• LinkedIn Campaign Manager
• Social media platforms (LinkedIn, Twitter/X)
• Marketing reporting tools

ASSUMPTION: Proficiency with the listed tools is required for this role, as they are essential for campaign management, data analysis, and reporting.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Transparent
• Empowering

Work Style:

• Remote-friendly and flexible
• Data-driven and results-oriented
• Collaborative and cross-functional
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a remote work environment and have strong self-motivation and time management skills?
• Are you comfortable working with cross-functional teams and collaborating with various stakeholders?
• Do you have a data-driven mindset and enjoy analyzing campaign performance to optimize results?

ASSUMPTION: Coder values candidates who are customer-focused, innovative, collaborative, and transparent. They seek employees who can thrive in a remote work environment and contribute to their data-driven, results-oriented culture.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong prioritization and time management skills
• Collaborating with cross-functional teams and stakeholders, which may require navigating different priorities and perspectives
• Adapting to a fast-paced, growing tech environment with evolving priorities and goals
• Working remotely, which may present unique challenges in terms of communication, collaboration, and maintaining work-life balance

ASSUMPTION: This role presents both opportunities and challenges, requiring strong organizational skills, adaptability, and the ability to thrive in a remote work environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Campaign Manager or Senior Demand Generation Manager position in other tech companies
• However, Coder's focus on developer tools and enterprise software may require a unique blend of marketing skills and industry knowledge
• Career progression may involve moving into a leadership role or specializing in a specific marketing channel or function

ASSUMPTION: While this role shares similarities with other senior marketing positions, the unique focus on developer tools and enterprise software requires a specific set of skills and industry knowledge.

📝 Sample Projects

• Planning and executing a multi-channel marketing campaign to launch a new product or feature
• Analyzing campaign performance data to optimize results and maximize ROI
• Managing vendor relationships and coordinating with external agencies to execute paid advertising campaigns

ASSUMPTION: These sample projects reflect the core responsibilities of this role, focusing on campaign planning, execution, and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign lifecycle at Coder and how this role fits into that process?
• How does Coder support the growth and development of its demand generation team members?
• Can you provide an example of a successful demand generation campaign at Coder and the strategies used to achieve those results?
• How does Coder measure the success of its demand generation efforts, and how does this role contribute to those metrics?
• What is the expected timeline for onboarding and ramping up in this role?

ASSUMPTION: These interview questions are designed to assess the role's responsibilities, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in demand generation, marketing campaign management, and data analysis
• Prepare for the interview by researching Coder's products, customers, and market position
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.