📌 Core Information
🔹 Job Title: Senior Demand Generation Specialist
🔹 Company: NAVEX
🔹 Location: Remote - West Region, Lake Oswego, OR; Overland Park, KS
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 13, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (Remote with on-site requirements)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative, multi-channel demand generation campaigns
- Optimizing marketing efforts to drive database growth, channel ROI, and pipeline contribution
- Collaborating cross-functionally with other teams to support marketing programs
- Analyzing campaign performance and providing insights for future campaigns
- Staying up-to-date with GRC industry trends and best practices
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and continuous improvement.
📋 Key Responsibilities
✅ Define, plan, and deliver innovative, multi-channel campaigns using optimal marketing concepts and tools
✅ Own KPIs and meet quarterly demand generation goals for database growth, channel ROI, and marketing attribution
✅ Work cross-functionally with other teams to support the portfolio of marketing programs
✅ Measure, track, and report campaign performance, providing analysis, insights, and recommendations
✅ Stay on top of GRC industry trends and best practices to support customer growth
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience coordinating and executing global demand generation campaigns
Required Skills:
- Proven experience running end-to-end marketing campaigns
- Exposure to Salesforce.com and understanding of marketing automation tools (Marketo, Eloqua, HubSpot)
- Strong quantitative and analytical skills
- Excellent organizational skills and ability to prioritize in a fast-paced environment
- Collaborative and team-player mentality, with ability to work autonomously
- Excellent written and verbal communication skills
Preferred Skills:
- Experience with marketing analytics tools (e.g., Google Analytics)
- Familiarity with GRC industry trends and best practices
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is expected for this role.
💰 Compensation & Benefits
Salary Range: $60,000+ per annum (based on provided information)
Benefits:
- Career growth opportunities
- Competitive and transparent pay practices
- Top-of-the-range wellbeing programs
- Brilliant opt-in benefits
Working Hours: Full-time, with flexible work arrangements (remote with on-site requirements)
ASSUMPTION: The salary range provided is an estimate based on the company's statement and industry standards for similar roles. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Governance, Risk, and Compliance (GRC)
Company Size: 1,001-5,000 employees (mid-sized)
Founded: 1986 (as NAVEX Global)
Company Description:
- NAVEX is a leading provider of integrated risk and compliance management software solutions
- Trusted by 13,000 customers worldwide, supporting 73 million people and employees
- Headquarters in Lake Oswego, OR, with additional offices in Charlotte, NC; London, UK; Frankfurt, DE; and Bangalore, IN
Company Specialties:
- GRC software and solutions
- IT, HR, Legal, Audit, and Third-Party risk management
- Policy management, ethics, and compliance consulting
Company Website: https://www.navex.com/en-us/
ASSUMPTION: NAVEX is a well-established company with a strong focus on GRC solutions, providing ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for career progression within the marketing department or broader organization
Reporting Structure: This role reports directly to the Senior Marketing Manager, Demand Generation
Work Arrangement: Hybrid (remote with on-site requirements), with flexible work arrangements
Growth Opportunities:
- Career growth within the marketing department or broader organization
- Professional development through market-leading training programs
- Opportunities to work on high-impact campaigns and contribute to the company's mission
ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and skill development.
🌍 Location & Work Environment
Office Type: Hybrid (remote with on-site requirements)
Office Location(s): Lake Oswego, OR; Overland Park, KS (with remote work options for other regions)
Geographic Context:
- Lake Oswego, OR: A suburban city located near Portland, offering a mix of urban and outdoor living
- Overland Park, KS: A large suburb of Kansas City, known for its high quality of life and family-friendly neighborhoods
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and remote work, catering to different work preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior marketing manager
Key Assessment Areas:
- Campaign planning and execution skills
- Analytical and data-driven decision-making abilities
- Collaboration and communication skills
- Industry knowledge and understanding of GRC trends
Application Tips:
- Highlight relevant campaign experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of NAVEX's mission and the role's requirements
- Prepare examples of successful marketing campaigns you've led or contributed to
ATS Keywords: Demand Generation, Campaign Execution, Data Analysis, Email Marketing, Lead Nurturing, A/B Testing, Marketing Automation, Salesforce, Project Management, Collaboration, Communication, Multi-channel Strategy, Performance Analysis, Attribution, Creative Skills, Analytical Skills
ASSUMPTION: Including relevant keywords in your application materials can help your resume pass through Applicant Tracking Systems (ATS) and increase your chances of being considered for the role.
🛠️ Tools & Technologies
- Salesforce.com
- Marketing automation tools (Marketo, Eloqua, HubSpot)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics (or similar marketing analytics tools)
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their familiarity with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer focus
- Innovation
- Collaboration
- Accountability
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do I have a proven track record of executing successful demand generation campaigns?
- Am I comfortable working in a fast-paced, collaborative environment?
- Do I possess strong analytical skills and a data-driven mindset?
- Am I passionate about staying up-to-date with industry trends and best practices?
ASSUMPTION: Candidates who align with NAVEX's core values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in marketing strategies and priorities
- Balancing remote work and on-site requirements
ASSUMPTION: These challenges are inherent to the role and require strong project management skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position places a stronger emphasis on data analysis and attribution
- NAVEX's focus on GRC software and solutions sets it apart from other companies in the industry
- Career progression opportunities may vary depending on the organization's size and structure
ASSUMPTION: Understanding the unique aspects of this role and NAVEX's business can help candidates tailor their applications and prepare for interviews.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive customer engagement and pipeline growth
- Analyzing campaign performance data to optimize future marketing efforts and improve ROI
- Collaborating with cross-functional teams to create targeted content and messaging for demand generation campaigns
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, allowing candidates to demonstrate their qualifications through relevant examples.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign planning and execution process for demand generation at NAVEX?
- How does NAVEX approach data analysis and attribution for demand generation campaigns?
- What are the most important qualities for success in this role, according to the hiring manager?
- How does NAVEX support the professional development and career growth of its marketing team members?
- What is the expected balance between remote work and on-site requirements for this role?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process can help candidates assess their fit for the role and demonstrate their interest in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant campaign experience and achievements
- Tailor your cover letter to demonstrate your understanding of NAVEX's mission and the role's requirements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
