Senior Demand Generation Strategist - Remote Mexico

📌 Core Information

🔹 Job Title: Senior Demand Generation Strategist - Remote Mexico

🔹 Company: Directive Consulting

🔹 Location: Mexico

🔹 Job Type: Remote

🔹 Category: 🎯 Demand Generation

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Utilizing Directive's Customer Generation methodology to focus on SQLs and Customers
• Directly managing no more than five accounts for performance marketing
• Executing data-driven strategies to optimize B2B demand generation campaigns
• Building relationships with clients and strategically pitching marketing plans

ASSUMPTION: The emphasis on SQLs suggests that performance and outcome metrics are a priority over traditional metrics, aligning with B2B clients' business goals.

📋 Key Responsibilities

✅ Own the success of SMB clients across various marketing channels

✅ Handle client relationships with poise, confidence, and empathy

✅ Project manage and organize accounts to ensure strategic execution

✅ Develop deep technical knowledge in Strategy, Paid Media, SEO, and CRO for tech companies

✅ Leverage a strong SaaS background to impact marketing success

✅ Exhibit creativity and passion for delivering results

ASSUMPTION: Responsibilities imply a need for a balanced mix of strategic thinking and hands-on project execution.

🎯 Required Qualifications

Education: Not specified

Experience: Minimum of 2 years in agency-side and performance marketing

Required Skills:

• Demand Generation
• Performance Marketing
• Project Management
• Client Relationship Management
• Data-Driven Strategies and Campaign Optimization

Preferred Skills:

• Deep expertise in SaaS Marketing
• Strong knowledge of Paid Media, SEO, and CRO

ASSUMPTION: Educational qualifications are not specified, indicating a potential focus on practical experience over formal education.

💰 Compensation & Benefits

Salary Range: Not specified, but no employee makes less than a living wage of $2,500 MXN per month

Benefits:

• Mental health support via Spring Health
• Physical therapy and wellness programs
• Unlimited PTO with 2-week minimum
• Annual anniversary trip to Newport Beach, CA

Working Hours: 40 hours per week with potential for flexible arrangements

ASSUMPTION: The comprehensive benefits package aligns with the company's "People First" core value, enhancing overall employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services focused on B2B performance marketing

Company Size: 51-200 employees, fostering a collaborative yet agile work environment

Founded: 2014, with a reputation for generating over $1B in client revenue

Company Description:

• Specializes in Customer Generation methodology
• Operates globally with a focus on result-driven marketing strategies
• Trusted by large B2B brands for innovative campaign execution

Company Specialties:

• SEO, PPC, and Social Media Marketing
• Demand Generation and SaaS Marketing
• ABM and Revenue Operations

Company Website: https://directiveconsulting.com

ASSUMPTION: Directive's positioning as a B2B-centric agency suggests tailored strategies for tech-driven clientele.

📊 Role Analysis

Career Level: Senior, with significant strategic responsibilities

Reporting Structure: Likely reporting to high-level management due to seniority

Work Arrangement: Primarily remote with hybrid options in Mexico City

Growth Opportunities:

• Expand expertise in advanced B2B marketing techniques
• Develop leadership skills through client management
• Potential career progression within a rapidly growing agency

ASSUMPTION: Growth opportunities may involve leadership roles due to the focus on owning client success.

🌍 Location & Work Environment

Office Type: Hybrid office in Mexico City

Office Location(s): Mexico City, with remote work options

Geographic Context:

• Emphasis on digital collaboration tools such as Zoom and Slack
• Offers competitive standards for working remotely
• Requires reliable internet access and professional home office set-up

Work Schedule: Standard 40-hour week, largely flexible due to remote setup

ASSUMPTION: The hybrid model supports a balance between office presence and remote efficiency, crucial for fostering client relationships.

💼 Interview & Application Insights

Typical Process:

• Submit an online application
• Participate in initial screening and interviews
• Conduct technical assessments relevant to the role

Key Assessment Areas:

• Marketing strategy development
• Campaign execution and performance tracking
• Client communications and project management

Application Tips:

• Highlight data-driven marketing achievements
• Tailor your experience to fit B2B sectors
• Demonstrate proficiency in all required and preferred skills

ATS Keywords: Demand Generation, Performance Marketing, SEO, CRO, SaaS, Client Management

ASSUMPTION: Applications likely to be reviewed for strategic and technical competence, as well as cultural fit.

🛠️ Tools & Technologies

• Analytics platforms like Google Analytics
• SEO and Paid Media tools
• CRM systems (for managing client relationships)

ASSUMPTION: Expect candidates to possess a high degree of fluency with digital marketing tools pertinent to B2B consulting.

👔 Cultural Fit Considerations

Company Values:

• People First mentality
• Emphasis on diversity and inclusion
• Passion for marketing innovation and client success

Work Style:

• Collaborative and communicative
• Driven by performance metrics and outcomes
• Adaptability to fast-paced environments

Self-Assessment Questions:

• Do I have strong expertise in B2B marketing?
• Can I manage client expectations with empathy and confidence?
• Am I comfortable balancing multiple client accounts?

ASSUMPTION: Candidates should be proactive and aligned with the company’s innovative approach to deliver value.

⚠️ Potential Challenges

• Managing diverse client needs simultaneously
• Exceeding performance targets in a competitive market
• Navigating the nuances of SaaS marketing strategies
• Maintaining high levels of communication remotely

ASSUMPTION: Candidates need strong organizational skills and the ability to function independently in a remote environment.

📈 Similar Roles Comparison

• Compared to general marketing roles, this position focuses more heavily on B2B demand generation
• Higher emphasis on strategic account management than in-house marketing positions
• Greater flexibility in work arrangement due to remote capability

ASSUMPTION: Role likely appeals to experienced marketers seeking greater strategic input and client interaction.

📝 Sample Projects

• Developing a full-funnel demand generation strategy for a SaaS client
• Executing a cross-channel SEO and paid media campaign
• Implementing CRO tactics that improved client’s lead conversion rates

ASSUMPTION: Sample projects highlight the need for comprehensive expertise in digital marketing channels.

❓ Key Questions to Ask During Interview

• How does Directive measure the success of its demand generation strategies?
• What are the key attributes Directive looks for in managing client relationships?
• How does the company support continuous learning and development?
• What are the long-term growth opportunities in this role?
• Can you describe a recent successful project for your clients?

ASSUMPTION: Questions should focus on understanding the organization's strategic priorities and your potential impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Directive Consulting careers page or available job portals
• Tailor your resume to highlight relevant marketing and client management experience
• Prepare for a mix of technical and behavioral interviews
• Showcase your experience with case studies or portfolio evidence
• Follow up on your application status if necessary

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.