Senior Demand Marketer

📌 Core Information

🔹 Job Title: Senior Demand Marketer

🔹 Company: Everstage Inc.

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Mid-level (3-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing targeted campaigns to engage enterprise buyers
• Collaborating with cross-functional teams to deliver projects from concept to launch
• Leveraging data and insights to optimize campaign performance and drive pipeline growth
• Working in an agile, fast-paced environment where today's hypothesis becomes tomorrow's best practice

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a dynamic, collaborative environment.

📋 Key Responsibilities

✅ Selecting target accounts, mapping buying committees, and segmenting for focused campaigns

✅ Conducting account research and persona mapping to inform campaign messaging

✅ Building and launching 1-few and 1-many campaigns across various channels

✅ Monitoring campaign performance, running experiments, and communicating insights to stakeholders

✅ Collaborating with design teams to develop campaign materials and manage project delivery

✅ Leveraging AI tools and first-principles thinking to solve campaign challenges

ASSUMPTION: This role involves a high degree of multitasking, prioritization, and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of B2B demand generation, growth, or ABM experience

Required Skills:

• Proven experience in B2B demand generation, growth, or ABM
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Proficient in marketing automation platforms (HubSpot preferred) and CRMs
• Ability to work in a fast-paced, dynamic environment

Preferred Skills:

• Familiarity with enterprise SaaS business and sales-led motions
• Experience with MAPs and CRMs
• Ability to turn data into compelling stories and write persuasive copy

ASSUMPTION: While not required, experience with enterprise SaaS and sales-led motions would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Based on experience and industry standards)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off and flexible work arrangements
• Employee development and growth opportunities
• Snacks and meals provided

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Chennai, India. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees (Mid-sized)

Founded: 2020 (Relatively new, but well-established in its industry)

Company Description:

• Everstage is a leader in sales compensation software, helping enterprises turn incentives into a strategic lever for business growth.
• With a 4.8/5 rating across 2,000+ reviews on G2 and Gartner, Everstage is trusted by Fortune 1000 companies and leading enterprises.
• The company specializes in sales commissions, incentive compensation, and sales performance management, offering a comprehensive suite of solutions for enterprises.

Company Specialties:

• Sales Commissions
• Incentive Compensation
• Sales Compensation
• Sales Incentives
• Incentive Compensation Management (ICM)
• Commission Management
• Commission Automation
• Payout Prediction
• Gamification
• Sales Performance
• Sales Performance Management (SPM)
• Commissions Processing
• Commissions Forecasting

Company Website: Everstage

ASSUMPTION: Everstage's focus on sales compensation and incentives makes it an attractive employer for candidates interested in growth and revenue optimization within the enterprise software sector.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: This role reports directly to the Head of Demand Generation or a similar senior marketing leader.

Work Arrangement: On-site (Full-time, 40 hours per week)

Growth Opportunities:

• Progression to a senior or management role within the demand generation team
• Expansion into other marketing disciplines, such as product marketing or content strategy
• Potential relocation to the company's headquarters in New York, NY, USA

ASSUMPTION: Everstage's mid-sized structure and focus on growth present numerous opportunities for career advancement and skill development.

🌍 Location & Work Environment

Office Type: On-site (Physical office location)

Office Location(s): Chennai, Tamil Nādu, India

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nādu, located in southern India
• The city is known for its rich cultural heritage, historical landmarks, and vibrant food scene
• Chennai offers a mix of traditional and modern amenities, with a lower cost of living compared to other major Indian cities

Work Schedule: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: Chennai's unique blend of culture, history, and affordability makes it an attractive location for professionals seeking a balance between personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and skills assessment
• Final round interview with hiring manager and/or team members
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Campaign management and execution experience
• Collaboration and communication skills
• Adaptability to a fast-paced, dynamic environment
• Alignment with Everstage's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving approach and campaign management experience
• Research Everstage's company culture and values to demonstrate your fit with the organization
• Be prepared to discuss your familiarity with enterprise SaaS business and sales-led motions

ATS Keywords: B2B Demand Generation, Growth Marketing, Account-Based Marketing, Campaign Management, Data Analysis, Marketing Automation, CRM, Sales-Led Motions, Enterprise SaaS

ASSUMPTION: Everstage's interview process focuses on assessing candidates' problem-solving skills, campaign management experience, and cultural fit with the organization.

🛠️ Tools & Technologies

• Marketing Automation Platforms (MAPs) - HubSpot preferred
• Customer Relationship Management (CRM) systems
• AI tools for campaign optimization and personalization
• Project management and collaboration tools
• Data analysis and visualization tools (e.g., Excel, Google Analytics)

ASSUMPTION: Familiarity with HubSpot, other MAPs, and CRMs is beneficial for this role, as is experience with AI tools and data analysis platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity
• Growth mindset

Work Style:

• Agile and dynamic
• Data-driven and analytical
• Collaborative and cross-functional
• Fast-paced and results-oriented

Self-Assessment Questions:

• How do you approach continuous learning and adaptation in a fast-changing environment?
• Can you provide an example of a successful campaign you've managed, and how you optimized its performance?
• How do you balance data-driven decision-making with creative intuition in your marketing strategies?

ASSUMPTION: Everstage's culture values innovation, collaboration, and a growth mindset, making it an attractive employer for candidates who thrive in dynamic, data-driven environments.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong prioritization and time management skills
• Working in a fast-paced environment that may have tight deadlines and shifting priorities
• Adapting to a dynamic market and evolving customer needs, which may require frequent campaign adjustments
• Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a supportive work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of enterprise SaaS business and sales-led motions
• Compared to other demand generation roles, this position places a greater emphasis on data analysis, campaign optimization, and collaboration with cross-functional teams
• Career progression in this role may follow a path similar to other marketing roles, with opportunities for advancement into senior or management positions within the demand generation team or expansion into other marketing disciplines

ASSUMPTION: This role offers unique challenges and opportunities compared to other marketing positions, making it an attractive choice for candidates interested in growth and revenue optimization within the enterprise software sector.

📝 Sample Projects

• Developing and executing a targeted account-based marketing (ABM) campaign to engage enterprise buyers
• Conducting market research and persona mapping to inform campaign messaging and improve targeting accuracy
• Optimizing campaign performance through A/B testing, segmentation, and personalization
• Collaborating with design teams to create visually appealing and on-brand campaign materials

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and skills required for this role, highlighting the importance of adaptability and continuous learning.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to demand generation and how this role fits into that strategy?
• How does the team collaborate with other departments, such as sales and product, to ensure alignment and maximize campaign impact?
• What opportunities are there for professional development and growth within the demand generation team or the broader marketing organization?
• How does the company support work-life balance for its employees, particularly in a fast-paced, dynamic environment?
• Can you provide an example of a successful campaign the team has executed, and what lessons were learned from that experience?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, while also providing valuable insights into the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving approach and campaign management experience
• Research Everstage's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.