📌 Core Information
🔹 Job Title: Senior Designer, Brand Creative, Kids, Women's Sport & Brand Initiatives Art Direction
🔹 Company: Nike
🔹 Location: Hilversum, North Holland, Netherlands
🔹 Job Type: Full-Time, On-site
🔹 Category: Design
🔹 Date Posted: 2025-07-28
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site (with occasional travel)
🚀 Job Overview
Key aspects of this role include:
- Shaping Nike's brand storytelling across EMEA
- Leading creative process from concept to execution across physical and digital touchpoints
- Collaborating with internal and external partners to deliver high-quality, culturally relevant work
- Staying updated with design trends, digital innovation, and cultural moments
- Contributing to creative excellence within Nike's design community
ASSUMPTION: This role requires a strong, versatile creative portfolio showcasing concept-driven, visually impactful work across various media with a focus on sport, sport lifestyle, fashion, and culture.
📋 Key Responsibilities
✅ Translate marketing briefs and strategies into visually engaging, concept-driven creative ideas
✅ Build presentations, mood boards, design explorations, prototypes, and comps to clearly communicate creative direction
✅ Lead and execute creative for product launches and seasonal brand campaigns, both original work for EMEA and adaptations of global campaigns
✅ Collaborate with internal teams and external partners to deliver on-brand, culturally relevant, and high-quality work
✅ Stay up-to-date with design trends, digital innovation, and cultural moments, applying new insights to creative practice
✅ Contribute to creative excellence by sharing knowledge and inspiration across Nike's design community
ASSUMPTION: This role involves working on complex projects and shifting priorities, requiring strong communication skills and the ability to take feedback.
🎯 Required Qualifications
Education: Bachelor's degree in Design or a related field
Experience: 2-5 years of experience in design or a related field
Required Skills:
- Strong, versatile creative portfolio showcasing concept-driven, visually impactful work
- Ability to translate strategic briefs into bold, relevant creative ideas
- Strong visual storytelling, design craft, and art direction skills
- Experience collaborating across multi-functional teams and with external creative partners from concept to execution
- Understanding of EMEA youth and sports culture, with a pulse on key cultural trends
- Proficiency in Adobe Creative Suite, Keynote, Figma, and other relevant design tools
- Strong presentation and communication skills, comfortable sharing and selling ideas at various stages of development
- Proactive, solution-focused mindset, comfortable with ambiguity and fast-paced environments
- Passion for sport, lifestyle, and creative innovation
- Willingness to travel (approx. 10-15%) when needed
Preferred Skills:
- Experience working with Nike or similar global brands
- Fluency in additional languages
ASSUMPTION: Applicants without a strong, concept-led portfolio will not be considered.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (AI estimate based on market research and role requirements)
Benefits:
- Competitive benefits package
- Employee discount on Nike products
- Opportunities for professional development and growth
Working Hours: Full-time, 40 hours per week
ASSUMPTION: Nike is known for offering competitive salaries and benefits packages to attract top talent in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Footwear Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1964
Company Description:
- Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability
- Innovative materials, reducing waste, circular design, energy efficiency, water stewardship, and transparency are key aspects of Nike's sustainability efforts
- Nike offers a wide range of footwear, apparel, equipment, and accessories for various sports and athletic activities
Company Specialties:
- Footwear design and manufacturing
- Sports apparel and equipment
- Brand marketing and advertising
Company Website: https://www.nike.com/in/w/mens-shoes-nik1zy7ok
ASSUMPTION: Nike is a well-established, global brand with a strong focus on innovation, sustainability, and performance in the sports industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Creative Director for Kids, Women’s Sport & Brand Initiatives
Work Arrangement: On-site with occasional travel (approx. 10-15%)
Growth Opportunities:
- Potential to work on high-profile campaigns and projects
- Opportunities to collaborate with global teams and external partners
- Chance to contribute to Nike's design community and influence creative direction
ASSUMPTION: This role offers opportunities for professional growth and development within Nike's design community.
🌍 Location & Work Environment
Office Type: Nike's European Headquarters (EHQ) in Hilversum, Netherlands
Office Location(s): Hilversum, Netherlands
Geographic Context:
- Hilversum is located in the province of North Holland, approximately 20 kilometers southeast of Amsterdam
- The city offers a mix of urban and suburban living, with a population of around 85,000 people
- Hilversum is known for its media industry, with several broadcasting companies and production studios based in the city
Work Schedule: Full-time, 40 hours per week, with occasional travel (approx. 10-15%)
ASSUMPTION: Hilversum offers a mix of urban and suburban living, with easy access to the cultural and entertainment offerings of nearby Amsterdam.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Creative portfolio review and presentation
- Final interview with the creative director and/or other stakeholders
Key Assessment Areas:
- Creative portfolio and presentation skills
- Understanding of Nike's brand and design language
- Cultural awareness and understanding of EMEA youth and sports culture
- Ability to collaborate and work effectively within a team
Application Tips:
- Ensure your portfolio showcases a diverse range of work that demonstrates your creative thinking and executional craft across various media
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a strong presentation that clearly communicates your creative direction and thought process
ATS Keywords: Nike, design, art direction, creative, EMEA, youth, sports culture, Adobe Creative Suite, Figma, portfolio
ASSUMPTION: Nike's application process is designed to assess candidates' creative skills, cultural awareness, and ability to collaborate effectively within a team.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Keynote
- Figma
- Additional design tools as needed for specific projects
ASSUMPTION: Applicants should be proficient in Adobe Creative Suite and Figma, with the ability to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Creativity
- Collaboration
- Inclusion
- Sustainability
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Openness to feedback and continuous learning
- Adaptability to shifting priorities and complex projects
Self-Assessment Questions:
- Do you have a strong, versatile creative portfolio that showcases concept-driven, visually impactful work across various media?
- Are you comfortable working in a fast-paced, dynamic environment with shifting priorities?
- Do you thrive in a collaborative team setting and enjoy working with diverse stakeholders?
ASSUMPTION: Nike values innovation, creativity, collaboration, inclusion, and sustainability, seeking candidates who align with these core values.
⚠️ Potential Challenges
- Working on complex projects with shifting priorities and tight deadlines
- Collaborating with diverse stakeholders, including internal teams and external partners
- Keeping up with emerging trends, technologies, and cultural moments in the design industry
- Occasional travel (approx. 10-15%) may be required
ASSUMPTION: This role presents challenges that require strong communication skills, adaptability, and a proactive, solution-focused mindset.
📈 Similar Roles Comparison
- This role is similar to other senior designer or art director positions within the design industry, with a focus on brand creative and campaign development
- However, this role is unique in its focus on Nike's Kids, Women’s Sport & Brand Initiatives category and its emphasis on EMEA youth and sports culture
- Career progression in this role may lead to opportunities in global brand creative or leadership positions within Nike's design community
ASSUMPTION: This role offers unique opportunities for candidates interested in working on global brand creative campaigns with a focus on EMEA youth and sports culture.
📝 Sample Projects
- Developing a visual identity and campaign for a new product launch within the Kids, Women’s Sport & Brand Initiatives category
- Creating a seasonal brand campaign that resonates with EMEA youth and sports culture
- Adapting global campaign materials to fit the unique cultural context of specific EMEA markets
ASSUMPTION: These sample projects illustrate the range of creative challenges and opportunities presented by this role.
❓ Key Questions to Ask During Interview
- Can you describe the creative direction and design language for the Kids, Women’s Sport & Brand Initiatives category?
- How does this role collaborate with global teams and external partners to deliver on-brand, culturally relevant work?
- What opportunities are there for professional growth and development within Nike's design community?
- How does Nike support work-life balance for employees, particularly those with occasional travel requirements?
- What is the typical timeline for feedback and decision-making in the creative process for this role?
ASSUMPTION: These interview questions are designed to provide insight into the creative process, collaboration, and growth opportunities within this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a strong portfolio that showcases your creative thinking and executional craft across various media, with a focus on sport, sport lifestyle, fashion, and culture
- Prepare a compelling presentation that clearly communicates your creative direction and thought process
- Follow up with the hiring manager within one week of submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
